Agenda Setting Theory started in Walter Lippmann’s 1922 book, Public Opinion. Lippmann explains the correlation between world events and the images in the mind of the public. His ideas led to the theory created by McCombs and Shaw: “Donald Shaw, Maxwell McComb, and their colleagues claim that media depictions can affect how people think about the news, help organize the world of experience, and are stunningly successful in telling us what to think about. In other words, agenda setting establishes salient issues or images in the mind of the public” (Littlejohn and Foss, 341). There was another scholar named G. Ray Funkhouser who was doing a relative study around the same time as Shaw and McCombs. At the same academic conference, all three of them showed their findings. After his article was published he didn’t continue with his research and didn’t formally name this theory, so he has been denied credit for creating this theory.
Agenda setting occurs when the media is selective in how they report news. There are so many different news outlets and each one is always making choices about what t...
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... point blame) toward the violence on television (fictional) rather than the real violence being shown on news programs or documentaries. “Another argument is that the very idea of media agenda setting is the result of conservative ideology and paranoia” (Freeman, 4).
Freeland, Amber M. "An Overview of Agenda Setting Theory in Mass Communications. "An Overview of Agenda Setting Theory in Mass Communications. University of North Texas, 12 Nov. 2012. Web. 29 Nov. 2013.
Lewin, Kurt Z. "All About Theories for Communication." Communication Theory RSS. N.p., 2010. Web. 29 Nov. 2013.
Littlejohn, Stephen W., and Karen A. Foss. "Chaptert 10 The Media." Theories of Human Communication. 10th ed. Long Grove, IL: Waveland, 2011. N. pag. Print.
McCombs, Maxwell. "Journalism Studies." A Look at Agenda-setting: Past, Present and Future 6 (2005): n. pag. Print.
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