It can be noted that sportscaster’s agendas and the way information is presented has been shifting over the years. Turner (2014) compared the content of ESPN SportsCenter from 1999 to 2009. He hypothesized that sportscast content had changed in the last 10 years. The focus of his study was to understand the agenda setting theory and framing theory. First, does the content of SportsCenter emphasize certain type of issues, new items, new formats and new characterizes. Second, does SportsCenter set in terms what is considered sports news, what is considered news worthy, and what is considered the appropriate way to package and produce sports information and entertainment. He examined trends in sports news and the use of promotional advertising. His research proved that SportsCenter has changed the arena for agenda setting. They have moved into a more technological era that includes digital graphics and not your regular sports-recap show from the 1990s. They have shifted to what is called a story model instead of an informatio...
... middle of paper ...
...presents to them what they want the audience to know and this becomes what is important to society.
What individuals understand and know about race and ethnicity has to do a lot with how information is distributed to them. Van Sterkenburg, Knoopers and Leeuw (2010) examined attitudes towards race and ethnicity influenced by the sports media. They hypothesized that the influence of sports media outlets plays a huge role in the attitudes of individuals towards race and ethnicity. Within their research they found a lot of stereotypes. Two of the most common ones deal with things we see everyday in society. First, sports commentators portray racial and ethnic minorities in negative ways and this can be attributed to many factors like being under pressure and speaking unconsciously. Second, this idea that blacks are successful athletes because of their inherent skills.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Introduction In 1922, Walter Lippmann suggested the very first idea of agenda-setting in his book “Public Opinion”, and Bernard Cohen (1963) said “The media may not tell us what to think, but they are stunning successful in telling us what to think about”. Those concepts assumed that with the limited ability and innate curiosity of human beings, most people rely on media institutions to gain information outside family, neighborhood and workplace. Thus the media organizations have the priority to choose which information is quality enough to be the most important, which is not, and the information emphasized by the media could salience transfer to the public.... [tags: Agenda Setting Theory]
2008 words (5.7 pages)
- How has media influenced public perception of political figures, issues, and institutions. Through agenda setting and framing, media has the power to set the agenda for political discussion by providing public attention to political figures, issues, and institutions. In addition, the media can frame political agendas by influencing public perception and interpretation. (Ginsberg, Lowi & Weir, 1999) Agenda Setting and Framing Political Figures and Candidates In campaigning, media coverage plays a large role for candidates.... [tags: essays research papers fc]
865 words (2.5 pages)
- RTM is fully owned by the government. It has 2 channels, TV1 and TV2, both known as a prime channel and golden channel respectively (Khattab 2006). By the sense of the ownership, Khattab (2006) analyzed how RTM set the agenda in delivering their news and how they include the content in those TV channels. It is obvious that the agenda set by RTM is explicit. From Khattab’s explanation about the agenda, the implicit action or the underlying meaning of the explicit actions can be analyzed. RTM in their TV1, majorly cover sports events such the Olympics and the upcoming FIFA World Cup 2014 in Brazil.... [tags: TV programs, maley language, broadcasting]
601 words (1.7 pages)
- Introduction In this paper I attempt an in-depth analysis of the concept of agenda-building. By going beyond the examination of how media decides its’ agenda and influences the salience of issues, I explore how agenda-building plays its’ role in the process. What is important to emphasize on is the mutual influence that is found in agenda-building. I observe what the relationship between media salience and public salience is in regards to agenda-building. This is because it is what ultimately influences how media chooses to gather up information to show to the public.... [tags: Mass Media, Public Relations]
2114 words (6 pages)
- Keris is a type of dagger. It originates from the Malay culture as so as the Indonesia. In 2005, Datuk Seri Hishammuddin Tun Hussein, the United Malay National Organisation (UMNO) Youth Chief and the Education Minister at that time wielded the keris during the UMNO Youth General Assembly. The symbolic is to show motivation to the Malays. He practiced it for three consecutive years until 2007 (Fong & Ahmad Ishak 2013). However, from the perception of the non-Malays, the keris wielding has the hidden meaning.... [tags: government, agenda, dagger]
536 words (1.5 pages)
- “Through the ongoing interaction of theorizing and empirical research consistent with the scientific method, agenda-setting theory has evolved from a tightly focused perspective to a broad theory. Initially, the focus was on the way media affect the public’s view of which issues are important. Later the theory broadened to encompass five distinct aspects of public life: basic and attribute agenda-setting effects, the psychology of these processes, and the consequences of these effects for opinions and behavior.... [tags: media, public agenda, media gatekeeping]
1173 words (3.4 pages)
- Inductive use of theory in research refers to a data collection in particular topic, and analyze them to develop a theory (from observation to theory). Deductive use of theory in research focuses on testing a theory (theory to observation). 2. Describe the transformative paradigm. How does it relate to notions of advocacy and social justice. According to the text book, "The transformative worldview holds that research inquiry needs to be intertwined with politics and a political change agenda to confront social oppression at whatever levels it occurs (Mertens, 2010)." The common understanding about the transformative research paradigm are ethical stances of inclusion and challenging oppressi... [tags: Scientific method, Research]
873 words (2.5 pages)
- ... Underlying most research on agenda setting lies two assumptions. The first being that the media do not reflect reality but instead filter and shape it, and the second; the medias’ concentration on different issues lead the public to perceive those issues as being more important than others (McCombs and Shaw, 1972). As Griffin (2009, p. 364) so concisely stated, “the media aren’t very successful in telling us what to think, but they are stunningly successful in telling us what to think about”.... [tags: ideas, bias, powerful tool]
1024 words (2.9 pages)
- Framing the Current Toy Market with Piaget’s Theory Childhood is an exciting time; during the formative years a plethora of children explore their world through their senses. Jean Piaget summarizes these developments through age groups and the stages that correlate with these age groups. Piaget defined the 0-2 years of age as Sensorimotor, the 2-7 as Preoperations, 8-12 as Concrete Operations and 12+ as Formal Operations. This analysis will be depicting the trends of the current toy market, representative of The Summit’s TOYS R US, and then displaying the correlations with toys available to the stages of Jean Piaget 's theory.... [tags: Theory of cognitive development, Jean Piaget]
1098 words (3.1 pages)
- Agenda Setting in the Internet The 2000 Presidential Elections are upon us and who do we turn to for information regarding the candidates. What issues will be the hot topics for the election race. For that matter, what will be the hot topics in the media for next week. Just as this paper must be structured, organized, and center around a main idea, so must all information presented to an audience. Information can only be easily processed if it contains some kind of structure. This includes the information that is provided by the media.... [tags: Media election Elections issues Essays]
1758 words (5 pages)