A.G Barr Market Entry Plan For Brasil

1201 Words3 Pages
bulb-icon

Recommended: Globalization and population relationship

A business expanding into foreign markets is becoming a common occurrence in the world. A.G.Barr’s has proven itself to be successful in its own market, from its figures it shows it is the largest soft drink supplier in Scotland. The company offers a unique twist into the soft drink industry and so is looking into a country which already bolsters a big soft drink consumer base. After already expanding into the Russian and Australian market the best option for the company appears to be Brazil. This is due to the large tourist influx which is expected and also the already large consumer base

General Information about host country

Brazil is the world’s fifth-largest country in terms of land mass and population. The near 200 million people living in Brazil are heavily concentrated on the Atlantic coast. Brazil’s democratic constitution established in 1988 has brought around a period of economic reform. More responsible monetary policy has been introduced, successfully put an end to Brazil’s hyperinflation. Brazil weathered the 2009 global downturn better than many developed countries. The middle class is growing, the currency is stable, economic growth is stable, relatively low inflation rates exist and there have been improvements made in terms of social well-being. Brazil will play host to the World Cup in 2014 and the Olympic Games in 2016.

Population

Brazil is the fifth largest country in the world and is the largest country in South America, representing 2.82% of the world’s population with an estimated 198,656,019 inhabitants (World Bank). This is expected to peak too approximately 228 million in 2042. The annual population growth in Brazil was last reported at 0.87 in 2011, according to a World Bank report published in ...

... middle of paper ...

...tive-sector/

http://data.worldbank.org/indicator/SP.POP.TOTL

http://riotimesonline.com/brazil-news/rio-politics/brazil-population-to-peak-in-2042/#

http://www.bloomberg.com/slideshow/2012-03-13/brazil-s-top-11-resource-riches.html#slide1

http://www.tradingeconomics.com/brazil/inflation-cpi

http://www.forbes.com/sites/ciocentral/2012/12/16/4-predictions-for-the-brazilian-mobile-phone-market-for-2013/

http://www.worldbank.org/en/country/brazil/overview

https://www.cia.gov/library/publications/the-world-factbook/rankorder/2153rank.html

http://www.tradingeconomics.com/brazil/gdp-growth-annual

http://www.tradingeconomics.com/brazil/gini-index-wb-data.html

http://www.economywatch.com/world_economy/brazil/export-import.html

http://www.tradingeconomics.com/brazil/population-growth-annual-percent-wb-data.html

http://www.oecdbetterlifeindex.org/countries/brazil/

Show More
Related

  • Brazil, a Flourishing Country with Third-World Characterisitcs: On Hosting the 2014 World Cup and Olympic Summer Games of 2016

    757 Words  | 2 Pages

    Brazil is bound to host in a two-year span the largest sport events in the World, The 2014 Soccer World Cup and The Olympic games in 2016. The country will attract a lot of investors looking for some brand exposure since the whole world will have their eyes turned to this tropical country. These events present opportunities for Brazil to benefit from tourism and prove to the world that it is ready to take its place as an important piece of global governance. Although Brazil has a flourishing economy, it still has many characteristics of a third world country. Social issues remain present in the country’s politics. There are several concerns regarding the capability of an emerging country to host events with that stature.

    Read More

  • Globalisation In Brazil Case Study

    728 Words  | 2 Pages

    Globalisation has been crucial to the economic and social development of Brazil. In the late twentieth century Brazil face years of economic, political and social instability experiencing high inflation, high income inequality and rapidly growing poverty. However after a change of government in the 1990s and large structural changes in both the economic and social landscapes, the brazilian economy has been experiencing a growing middle class and reduced income gap. Since the start of the 21st century, brazil has benefitted from the move to a more global economy.

    Read More

  • Anheuser Busch Strategy

    1766 Words  | 4 Pages

    From our research, Anheuser-Busch is content with being the number one beer company in the world, increasing sales each year in operation. We found that Anheuser-Busch met many views associated with the world, business, and behavioral dimensions. The company also displayed its stability as we reviewed one of its most successful products Budweiser, owned by Anheuser-Busch, under the marketing view and the financial view. Not only do they hold almost half of the market share in the industry but their stock prices, sales volume, and net sales have all increased from 2002 to 2003. We also looked at Budweiser in terms of geography and culture. We found due to the fact that the "western" countries consume the majority of beer, it only makes sense that Anheuser-Busch concentrates on that market. Along these lines, another key goal that is also important to Anheuser-Busch is to boost other beer markets that are located in other cultures, where at the time beer is not a major consumption.

    Read More

  • Brazil on the Rise, The Story of a Country Transformed by Larry Rohter

    1035 Words  | 3 Pages

    Larry Rohter was a journalist in Brazil for 14 years and from his experiences he offers in this book some unique insights into Brazilian history, politics, culture and more. In 10 topical chapters Rohter’s easy-to-read book provides a look at Brazilian history and the extraordinary changes the country has undergone -- and is still undergoing. Rother covers many significant issues, but several stand out more than others. Namely: the country’s history, culture, politics, and finally its economy/natural wealth.

    Read More

  • Brazil: The County of the Future

    2841 Words  | 6 Pages

    Brazil, the largest country on the continent of South America, has historically been seen as the underdog socially, politically, and especially economically. Referred to as “the country of the future… and always will be” by many Brazilians and those who know the country best, the country has not always been a beacon of hope for Latin America as it is today (Weyland, pg 64). Brazil has many unique qualities when compared to many of its Latin American counterparts. While much of Latin America has wrestled with its Spanish colonial past, Brazil has been much more diplomatic and tolerant of its Portuguese colonial past. With such a vast amount of natural resources and territory, Brazil has had the advantage of being relatively self-sufficient when it needed to, but also being able to develop into one of the busiest and prosperous trading nations in Latin America. With frequent political transitions throughout its 500 year history, and experiencing periods of oppression and totalitarianism, Brazil has managed to overcome and move past the scars of its dictatorial past. This is in part due to its fortunate avoidance of ruthless and violent dictators in the style of Pinochet in Chile, Peron in Argentina, Castro in Cuba, and Fujimori in Peru, just to name a few. In this research paper, I will briefly describe an overview of Brazil’s present political circumstances while also touching on a few key factors that have aided its development, in addition to in-depth analyses of the country’s history through three main phases. I will also make philosophical connections to explain and put into proper perspective the events that have shaped Brazil into the country it is today.

    Read More

  • Country Analysis Of Brazil (Cultural Circumstances)

    1243 Words  | 3 Pages

    Introduction Brazil is the largest and most populous country in South America. It is the 5th largest country worldwide in terms of both areas (more than 8.5 Mio. km2) and inhabitants (appr. 190 million).

    Read More

  • Death Without Weeping Analysis

    1154 Words  | 3 Pages

    Brazil is a vast country in South America that has experienced extreme wealth and income disparities since its independence in 1822. The uneven income distribution, combined with several other factors, is what accounts for millions of civilians living in impoverished conditions. The Northeast is the country’s most afflicted region, with an estimated 58% of the population living in poverty and earing less than $2 a day. The systemic inequality as well as lack of development and modernization has generated chronic poverty that has had detrimental effects on society in northeast and ultimately weakens Brazil.

    Read More

  • Cola War Case

    1270 Words  | 3 Pages

    aspects: Carbonated soft drinks industry's structure, evaluation of driving change factors in this industry and finally analysis of key strategic factors it is faced with.

    Read More

  • Coca Cola Vs Pepsi Case Study

    744 Words  | 2 Pages

    The Porter’s model of competitive advantage of nations is based on four key elements including factor endowments, demand conditions, related and supporting industries and firm strategy, structure and rivalry. This makes it suitable in understanding the competition existing in the soft drinks industry in the Asian markets. The factor conditions identify the natural resources, climate, location, and demographics. Coca cola and Pepsi enjoy the growing population in the Asian markets (Yoffie, 2002). A higher population guarantees the two companies adequate revenues.

    Read More

  • Analysis of Illy Coffé Company Expansion in International Countries

    1950 Words  | 4 Pages

    Firms exist with the purpose of create and deliver economic value (Bensaco et al 2010, p. 365); therefore, business that create better economic value than its competitors will attain an advantage position in market place. Companies might try to improve its sales (profit) through domestic expansion, product diversification or by internationalisation; this report will focus on the reasons of espressamente Illy to expand internationally; additionally, its sources of competitive advantage and, the analysis of three markets in which company want to participate.

    Read More

  • Essay On Global Expansion

    603 Words  | 2 Pages

    Investing or venturing into the international market involves critical analysis of the internal and external environment in which the company operates. Usually, a company will decide to venture internationally due to a saturated market or fierce competition in the current country of operation. The demand for a company’s products may have diminished as a result of an economic crisis thus the company will target a foreign market to sustain its sales. In other words, the firms expand internationally to seek new customers for its products. For example, the current Euro zone crisis led to low demand in Europe and many companies extended their businesses to emerging markets where demand was high. A company may also venture in the international market to enhance the cost-effectiveness of its operations especially for manufacturing companies that will benefit from low costs of production in developing world. Global expansion is a long term project as it involves demanding logistics to be successful. Thorough research must be undertaken to ensure that the expansion will create value for share...

    Read More

  • Competitive Analysis: Monster Beverage Corporation

    1028 Words  | 3 Pages

    The beverage industry is highly competitive and presents many alternative products to satisfy a need from within. The principal areas of competition are in pricing, packaging, product innovation, the development of new products and flavours as well as promotional and marketing strategies. Companies can be grouped into two categories: global operations such as PepsiCo, Coca-Cola Company, Monster Beverage Corp. and Red Bull and regional operations such as Ro...

    Read More

  • Comparison Of Mexico And Brazil

    1469 Words  | 3 Pages

    Brazil and Mexico are both the giants of their geographic realms (de Blij and Muller 219,254). Mexico constitutes an entire geographic region of Middle America (200). The country of Brazil is also considered a single region in South America (239). Both of these regions have very large populations in comparison to the other regions of their realms. Mexico’s current population of 102 million people has more than doubled in size since 1970 (219). Brazil’s estimated population is currently near 167 million people (254). The populations of both regions are becoming increasingly more urban in character. At least seventy-four percent of Mexico’s population resides in cities or towns (220). Similarly in Brazil, eighty percent of the population lives in urban areas (Microsoft Encarta).

    Read More

  • Social Conditions in Brazil and Freire's Theory of Education

    659 Words  | 2 Pages

    The country of Brazil is comprised of 159 million people (1997). There are estimated to be around 150,000 indigenous people that live in the Amazon jungle. One third of the population works in agriculture and tends to have lower incomes and worse living conditions than the rest of the population. Mining is also a large industry and Brazil is the leading producer of iron ore. Many of these colonies are run by foreign companies who employ both workers from their own countries and native people. The unemployment rate runs about 7.5% and the literacy rate runs about 70%. However, it is a known fact that many of these numbers are made up by the Brazilian government. The real literacy rate runs around 30-50% and the unemployment rate is certainly higher.

    Read More

  • International Market Selection

    3006 Words  | 7 Pages

    In this report, discussions aim to assist an Irish SME to optimise its analysis and assortment of the BRICS countries (Brazil, Russia, India, China, and South Africa) - the developing or newly industrialised nations. The term ‘company’ herein mainly refers to small and medium enterprises rather than the large international enterprises. Besides, the exporting aspect is the main concern in this context. Furthermore, the entry mode to each market is presumed to be the subsequent decision of a company after identifying the market. Thus, it would not be covered in this report.

    Read More

More about A.G Barr Market Entry Plan For Brasil

Open Document