Advertising’s Positive Influences Essay

Advertising’s Positive Influences Essay

Length: 1117 words (3.2 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Food and drink, cars, alcohol, cigarettes — “The average American is exposed to some 500 ads daily” (Fowles 540). Are advertisements influencing people negatively or positively? According to Jib Fowles in “Advertising’s Fifteen Basic Appeals,” advertisers create ads that appeal to one’s motives (541). Regardless of negative outcomes, people believe that buying advertised products will help satisfy their basic needs. Based on Fowles’ article, although advertising has some negative aspects, advertising influences people positively by fulfilling the needs to nurture, achieve, and for affiliation.
Advertising influences people negatively; it convinces people to buy unneeded or unhealthy products. People often waste money on items because they tend to not notice the negative aspects of an item. A nice car, such as the 1954 Cadillac advertisement shown in Laurence Behrens’ and Leonard J. Rosen’s portfolio, is not a required product to have (580-581). However, this advertisement attracts one. When I saw various celebrities in proactive commercials, I decided to buy the product because I believed how effective it was. I did not have great results from Proactive; in fact, I experienced improved results with Aveeno’s Ultra-Calming Facial Cleanser. Although this product was three times cheaper, Proactive influenced me to buy their product by using celebrities in their commercials. Ads including products like cigarettes, influence people negatively because they are harmful to one’s health. As stated in a Camel cigarette ad, cigarettes are clearly dangerous to one’s health, “Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health” (Behrens and Rosen 569). This ad shows a man attracting a woman while ligh...


... middle of paper ...


...me with friends by drinking Miller Beer. Fowles states that Coca-Cola refers to friendship by using the slogan, “a Coke and a smile” (545). This slogan is saying that if you buy Coca-Cola, you will be cheerful and affiliated.
Advertisements influence people more positively than negatively by helping satisfy one’s need to nurture, achieve, and affiliate. To avoid negatively convincing advertisements, you need to appear cautious about a product. Be aware of the pros and cons of a product, look at product reviews, and understand the importance of an item before purchasing one.


Works Cited

Behrens, Laurence and Leonard J. Rosen, eds. Writing and Reading across the Curriculum. New York: Pearson/Longman, 2011. 566-594. Print.

Fowles, Jib. “Advertising’s Fifteen Basic Appeals.” Writing and Reading across the Curriculum. New York: Pearson/Longman, 2011. 536-556 Print.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Advertising’s Positive Influences Essay

- Food and drink, cars, alcohol, cigarettes — “The average American is exposed to some 500 ads daily” (Fowles 540). Are advertisements influencing people negatively or positively. According to Jib Fowles in “Advertising’s Fifteen Basic Appeals,” advertisers create ads that appeal to one’s motives (541). Regardless of negative outcomes, people believe that buying advertised products will help satisfy their basic needs. Based on Fowles’ article, although advertising has some negative aspects, advertising influences people positively by fulfilling the needs to nurture, achieve, and for affiliation....   [tags: Advertising ]

Strong Essays
1143 words (3.3 pages)

Advertising’s Positive Influences Essay

- Food and drink, cars, alcohol, cigarettes — “The average American is exposed to some 500 ads daily” (Fowles 540). Are advertisements influencing people negatively or positively. According to Jib Fowles in “Advertising’s Fifteen Basic Appeals,” advertisers create ads that appeal to one’s motives (541). Regardless of negative outcomes, people believe that buying advertised products will help satisfy their basic needs. Based on Fowles’ article, although advertising has some negative aspects, advertising influences people positively by fulfilling the needs to nurture, achieve, and for affiliation....   [tags: Advertising]

Strong Essays
1117 words (3.2 pages)

Essay on The Effects Of Advertising On A Modern Society

- Advertisements are located everywhere in society today. There are influences of the media, newspapers, actors, actresses, movies, stories, etc. Even though this advertises the human mind to transform from one thing to another, all of this is relevant to the advertising game because there are heavy influences and competition to see which one is better. If one is influenced, they will expand their discovery to others. This works as well in the economic society. In the economic society, specifically in the advertising game, we have many social standards and different aspects of a modern society....   [tags: Marketing, Competition, Advertising, 21st century]

Strong Essays
1006 words (2.9 pages)

Racial in Advertising Campaigns Essay

- In the increasingly fierce competition for international market, advertising takes place an important role. The design of advertising as one of the most important cultural factors affects the modern society especially in market and economy (Williamson, 1978). To comply with the theme “design as criticism” our group chooses race issue with advertising as the entry point. As we can see, there are more and more campaign use different race people or race issue. We live in a commercial world; we can see advertisements everyday and everywhere....   [tags: advertising, culture, society, race]

Strong Essays
2547 words (7.3 pages)

The Convergence Of Advertising And Experiential Marketing Essay

- “Adversperience” The convergence of Advertising and Experiential Marketing is a wonderful book, I elected to look over for my book report assignment. The author Ms. Nicole Gallucci is the President, CEO and a Founder of BOOM. Marketing. The author Nicole Gallucci is the President, CEO and a Founder of a crazy start-up called BOOM. Marketing. The most creative and the first Adversperiential agency in Canada. Knowing Nicole is itself a wonderful experience. Nicole is also a part-time marketing faculty in the renowned George Brown College, Downtown, where she shares her experience with the future marketing potentials....   [tags: Marketing, Advertising, Graphic design, Brand]

Strong Essays
992 words (2.8 pages)

The Power of Advertising on Teens Essay

- In today’s world, advertising reaches and influences teens in both negative and positive ways. Teens are bombarded with ads through television, teen magazines, radio, and the internet. Advertisers know teen’s buying power and their willingness to spend their money. Many companies even hire teens to be “consultants” and trendspotters. They want to know what teens are thinking and their likes and dislikes. Some feel this is a good thing and that teens are letting companies know what they want. On the other hand, many believe all this advertising to teens has a negative impact on them....   [tags: newest electronics, clothing]

Strong Essays
1394 words (4 pages)

Mass Media And Its Negative Influences Essay

- Living with Mass Media In much of the world, mass media is flourishing. Through the development of science and technology, mass media are diversified media technology that was intended to reach a large of the audience by mass communication, and people are surrounded by all kinds of information. Mass media is an important and helpful tool in everyday life, some of which encourage people to be ourselves and to purchase objects recommend to us. Although Rose Anna Higashi, Larry Gordon and Louis Sahagun discourage use of media because its negative influences, mass media actually tells people how to live their lives by encouraging people to have self-reliance and self-esteem, by delivering var...   [tags: Mass media, Advertising, Propaganda, Thought]

Strong Essays
1672 words (4.8 pages)

How Social Influences Affect Human 's Social Lives Essay

- My topic of a researched argument is that whether direct-to-consumers, or DTC for short, advertising, as one of the most effective forms of mass communications, should be more regulated than it is now. This paper argues that people need stronger regulations against many DTC advertisements in a pharmaceutical industry because they are usually manipulative and misleading to people. My primary audience for this argument would be the people who are interested in how DTC advertisements work in human societies....   [tags: Advertising, Marketing, Consumer protection]

Strong Essays
737 words (2.1 pages)

Essay on Under All The Influences Of Society

- Katherine Jorgensen, Spencer Vogel Bishop Honors American Literature 14 December 2014 Under all the Influences As individuals, we want to stand out from the norm of society. Although, it is often easy to submit to society’s standards of an acceptable lifestyle; the bible says “Do not conform to the pattern of this world, but be transformed by the renewing of your mind” (Romans 12:2). Despite wanting to define oneself, this may not always be the outcome considering the constant influence of society you are exposed to....   [tags: Sociology, Mass media, Mainstream, Definition]

Strong Essays
1041 words (3 pages)

Essay about Advertising in the Media

- Advertising is an important social phenomenon. It both stimulates consumption, economic activity models, life-styles and a certain value orientation. Consumers are confronted with extensive daily doses of advertising in multiple media. With the continual attack of marketing media, it is presumable that it will affect our individualism and society as a whole. What are the effects of advertising today. Does television reinforce the mainstream ideology of contemporary culture. How do they shape the society....   [tags: essays research papers fc]

Strong Essays
2187 words (6.2 pages)