Deceptive advertising, also known as false advertising, is the implementation of misleading information in advertisements. With the capability of persuading people into commercial transactions that otherwise would not have occurred, advertising must be regulated by governments around the world so as not to be deceptive, false, or misleading. For example, in 1914 the United States created the Federal Trade Commission as an antitrust weapon. Consumers have the right to know what they are purchasing, and that all necessary information is provided. Furthermore, the Federal Trade Commission’s mandate was extended to include protecting customers against deceptive advertising and fraudulent commercial practices. Originally the Federal Trade Commission used the reasonable-consumer standard, meaning, “it would prohibit only advertising claims that would deceiving reasonable people” (Shaw and Barry). Begging the question of who is reasonable and who is not? Then the 1937 Federal Trade Commission vs...
... middle of paper ...
... facts, exaggeration, puffery, and psychological appeal, are based solely on unethical grounds. Furthermore, children, as well as the environment, are too susceptible to these intentionally false and misleading deceptions for advertising to be considered truly ethical. Pareto optimality states that no one person can be made better-off without making someone else worse-off. Advertisements are best when deceiving their audiences, thus they cannot be truly ethical.
“Greenwashing.” Stop Greenwash. Greenpeace. Web. 09 December 2013.
O'Barr, William M. “Children and Advertising.” Project MUSE. The Advertising Educational Foundation, Inc. Web. 09 December 2013.
Shaw, William H., and Vincent E. Barry. Moral Issues in Business. Belmont (CA): Wadsworth, 1998. Print.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Marketing and Sales Ethics There are many social aspects that come into consideration when one thinks of an advertisement. Some of these social aspects are: does advertising educate the consumer, does advertising improve the standard of living, and does advertising have a powerful effect on the mass media. These three social aspects will be researched in depth to discover the pros and cons of each, and any ethical implications. Social aspects and ethical considerations need to be considered when developing and executing a sales and marketing plan.... [tags: Marketing, Advertising, Education]
731 words (2.1 pages)
- When it comes to marketing and advertising, there is a lot of controversy surrounding the tactics employed and there are many questions that arise as a result. There are many assumptions made in terms of both consumption and disposition controversies. It is the responsibility of marketers not to feed into the controversy in order to avoid unwanted negative attention. Thus, marketers should be highly aware of the controversies and aim to develop strategies that balance the best interest of both their company and their consumers.... [tags: Nutrition, Advertising, Marketing, Food]
782 words (2.2 pages)
- Advertising is essential to create business and promote organizations, as it creates a brand image and attracts customers to a service or a product. Without advertising, sales would most likely suffer and the potential for new customers would decrease. While transforming from the print of yellow journalism to click-bating of online advertising, the code of conduct and ethics of online advertising is becoming questionable. While advertising is essential to the success of a business if individuals are being exploited for their personal and private information, advertising methods such as click-bating and behavioural advertisement become unethical to the morality of advertising.... [tags: Advertising, Google, Brand, Web search engine]
965 words (2.8 pages)
- We have a lot of important issues today that are unprecedented in history due to technological advancement of our age, such as: global warming, ecological pollution, DNA modification and patenting of crops, meat industry, and the list goes on. All these issues have to be addressed and decided upon with as much ethical prowess and unity of opinion among people as possible. Public opinion is a huge power and ability to sway it one way or the other can make or break a presidency, a corporate monopoly, domestic and foreign policies, or pass laws.... [tags: Segregation, Distraction, Technology]
610 words (1.7 pages)
- Can advertisements, one of the most visibly and financially impactful aspects of the public’s daily life, ever truly be ethical. Advertising cannot fully withstand morally because it is deceptively based with misleading tactics, is harmful to children, and is a possible reversal of movements toward a more “green” environment. The definition of false advertising, along with the deceptions used to implement it, supplement the basis of this theory. Statistics regarding the nation’s youths and concerns for the environment are further influences in the argument of right versus wrong and good versus bad in relation to advertising and ethics.... [tags: advertisement, morality, youth, environment]
1421 words (4.1 pages)
- Advertising Ethics Dittrich, Liz Ph.D. “About-face Facts on the Media”. About Face. 1996-2004. This article talks about how advertising promotes the cultures current for body shape and site and the importance of beauty. It talks about women’s magazines and how they include so many adds for weight loss and how many girls own Barbie dolls. The piece also talks about how all of these adds effect people and to what extent they effect people. The author of this piece is the director of Research and Outreach for About- Face and has a doctorate in Clinical Psychology.... [tags: Article Reviews Essays]
2111 words (6 pages)
- An American unnoticeably views three thousand advertisements in a day, many of which use women and sex appeal to get consumers’ attention (Kilbourne). Advertisements subconsciously affect our lives, and often times not in a good way. Also, women and young girls are usually the ones that compare themselves to thin models featured in ads. Advertisements not only impact how women view each other, but also how they view themselves. Women and girls strive to look like the retouched and Photoshopped models, which can lead to serious issues including eating disorders, extreme dieting, and excessive plastic surgery.... [tags: Marketing]
1275 words (3.6 pages)
- Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need. Consumers in the global village are exposed to increasing number of advertisement messages and spending for advertisements is increasing accordingly. It will not be exaggerated if we conclude that we are 'soaked in this cultural rain of marketing communications' through TV, press, cinema, Internet, etc.... [tags: Business Marketing]
1448 words (4.1 pages)
- The age of advertising today is not what it used to be years ago. Pharmaceutical companies are spending on average billions of dollars to market their drugs directly to the consumers. With this comes a potential harm to some consumers due to the fact that they feel like they are free to ask for anything that may stop the symptoms they have. Should the FDA take a stand in putting a stop to how certain drugs are marketed, or just continue to let it get out of control. Who should be able to control the prescriptions: the patient or the doctor.... [tags: essays research papers fc]
1283 words (3.7 pages)
- The Legality and Ethics of Internet Advertising ABSTRACT: Recently, DoubleClick.com, one of the world’s premier Internet advertising firms was at the center of a Federal Trade Commission investigation on privacy. Consumer privacy advocates have charged the company with infringing on the privacy of websurfers because of the aggressive means it uses to gather data for profit. This paper discusses the legal and moral issues surrounding these tactics. Were the company’s aggressive tactics legally permissible.... [tags: Exploratory Essays Research Papers]
1787 words (5.1 pages)