“Weasel words” (Lutz 127) are one of the ways that author William Lutz, in his essay, "With These Words, I Can Sell You Anything”, describe the terms or words that advertisers use in order to convince their customers to buying their products. This is one of the most deceitful things that is more than often found in advertisement. With these words, without breaking any laws, advertisers are able to make a product appear as if they are claiming something that might not be true. Thus creating a misleading or untruthful information. Although it is very smart for advertisers to be able to think of these words and to be able to legally trick consumers mind, it is still very wrong to advertise or state things, especially publicly, that simply isn’t true. “Help”(Lutz 128), is one of the “weasel words” that is use by advertisers to tricks the minds of the consumers that it will somehow stop, cure, or eliminate something. When in fact, helping only means that it will assist, or aid something, without the specification on how much it will help.
When creating an advertisement, it is better to put in factual information rather than creating a persuasive advertising with false claim. Informative advertisement could help companies sell their products witho...
... middle of paper ...
...cts works differently in different situations, so I can’t really expect too much of a product, but I do expect it to help in one way or another.
Overall, in todays world, we can see advertisement everywhere. Some of them might be truthful and some might not. In the end, it is up to us if we want to believe what we see in the media or to ignore it. I’ve been taught, when I was small, not to believe everything in the media, and to think for myself, to never let anyone negatively influence my decisions in life. Although, it is harder to do that now, as there are ways that the media can trick our mind with their choice of words or their methods of advertising. It is very important that we do our research before falling onto these advertisement and becoming a victim of false advertising.
"With These Words, I Can Sell You Anything” by William Lutz
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Research ProjectGreenwashing in Media In this day and age companies have mastered the technique of misleading customers by fabricating false claims about a green product or service that they swear to provide. This insincere display of information is called ‘Greenwashing’, a spin-off of ‘Whitewashing’. Greenwashing could be said to be a global phenomenon and it’s commonly seen in advertisements, on products packing, websites, emails, speeches, and videos (just to name a few). Greenwashing is a thought out process, a planned and typically well designed campaign.... [tags: Ethical Issues, Misleading Customers]
2736 words (7.8 pages)
- Misleading Perfume and Cologne Advertising You sit down to watch one of your favorite TV shows one night and you see it, one of those perfume commercials. On the screen you see a beautiful woman walking up a flight of stairs in an elegant dress with diamonds hanging from her ears and neck. Her face is a picture of perfection, with a slight hint of a beautiful smile. Entering on the left of the screen is a man in a black tuxedo he; wraps his arms around her and kisses her passionately on the lips.... [tags: Advertising Marketing Media TV]
796 words (2.3 pages)
- ... New media has given consumers a voice, and that has made their concerns known throughout the advertising world, and have provided feedback throughout numerous new media channels, which has significantly impacted the current advertising business model. In the beginning, new media excited advertisers due to the emerging popularity of the Internet, and the beginnings of search engines like AOL and Yahoo. These search engines showed advertisers that there was an uncharted territory for advertisers to take advantage of in mass media.... [tags: Advertising, Mass media, Online advertising]
1383 words (4 pages)
- In a culture that relentlessly promotes avarice and excess as the good life, consumerism is essentially expected. Numerous billboards, posters, flyers and spam mail commercializing products on a daily basis could prove it. Cutting edge technology also allows advertisements be experienced through the use of mass medium and it is nearly impossible to escape the invasion of advertising. Continuous exposure to advertisements has indeed impacted numerous consumers, in which most of them are unaware to the situation and companies are taking advantage of this by allocating big budget to improve and develop advertisements solely to persuade consumer’s preferences toward their brand or product.... [tags: mass media, advertisements, advertising]
962 words (2.7 pages)
- The connection between media, advertising, and self image has always been around. Be it the idea of being as skinny as the model on TV, or just drinking name brand Coke to be “cool”. Being like the model usually causes more problems than a simple Coke, but it all happens. The model on TV usually affects people in the way that the men or women may want to be tanned, skinny, strong, or all around good looking. The effects of Coke may only have a person have a different label on their drink to afford it.... [tags: Adverstising]
514 words (1.5 pages)
- From TV commercials and product placement to billboards and posters, thousands of advertisements bombard the average American every day. To be effective, an ad must attract the consumer’s attention, maintain the public’s interest, create or stimulate desire, and create a call for action. These advertisements can be small enough to fit on a three-inch screen or large enough to cover the side of a building. But no matter what the size, in this world of ever-shrinking attention spans and patience levels, ads have to be efficient in portraying their ideas.... [tags: Advertising]
912 words (2.6 pages)
- The advertising industry is a multi-billion dollar industry in the United States. Companies compete against each other and allocate big budget to improve and promote advertisements solely to persuade consumer’s preferences toward their brand or product. Advertisers construct a sense of synonymy to brands and products while influencing consumer’s settled way of thinking or feeling about the brand or product, typically one that is reflected in a person’s behavior. The purpose of advertising itself is to persuade audience (viewers, readers, or listeners) to take some action with respect to products, ideas, or services (Curtis, 2012).... [tags: Media Advertising Essays]
1336 words (3.8 pages)
- The Effects of Advertising and Media on Society Advertising is an important social phenomenon. It both stimulates consumption, economic activity models, life-styles and a certain value orientation. Consumers are confronted with extensive daily doses of advertising in multiple media. With the continual attack of marketing media, it is presumable that it will affect our individualism and society as a whole. Consumer minds' can be changed, opinions molded. Images of men influence the gender role attitudes that men express soon after exposure to the images.... [tags: Advertising Advertisements Media Essays]
1824 words (5.2 pages)
- People for the Ethical Treatment of Animals, or PETA, is pretty well known for their controversial ads, they go to great lengths in an attempt to obtain better treatment for animals. In 2008, PETA created a billboard claiming a link between autism and dairy products. The ad stated that “Studies have shown a link between autism and cow’s milk”. The ad itself did not tell where one could go to find such studies, however Scientific Journal Articles on the same topic were pretty easy to find. The null hypothesis would be that there is no link between Autism and dairy products.... [tags: Advertising ]
1199 words (3.4 pages)
- Alcohol Television Commercials are Misleading Viewers At any given time a person can turn on their television and find a commercial of some sort. Their main purpose is for them to throw information about their product to anyone who will listen. It is also common for this form of advertisement to be promoting an alcoholic beverage. Whether it’s a catchy song with the chorus chanting “This Bud’s for you!” or three frogs belching “Bud-Wei-Ser!”, viewers learn the slogans and use them in their own lives.... [tags: Media]
692 words (2 pages)