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advertising and body image essay
how does the media influence beauty standards
advertising and body image essay
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Glamour, Life & Style, Vogue, Elle, Cosmopolitan, and People; what do you see when you open these magazines? Women who are beautiful, young, flawless, sexy, flirty, provocative, fashionable, seductive, innocent, and happy. What do you think as you look at the pages in the magazine? I would like to look like her. What do you say to your self when you see the product? Will this product help me look like her?
Magazines play a part in creating the image of sex sells. Advertisers use an image to create an advertisement to sell a product. The Purpose of advertising is not to sell sex, but to attract the consumer. Their talent is the ability to transform seemingly neutral object to create a desirable product. It’s no wonder that we are so obsessed with our bodies and how the world looks at us. Woman want to be desirable and some would do almost anything to achieve the look of what the world sees as being sexy.
Magazines target a certain audience, giving advertisers a way of targeting a specific audience. Magazines like Elle and Vogue target an audience who prefer fashion and cultural lifestyle 1. The advertising in this magazine will target audiences that are mainly interested in fashion and living a wealthy lifestyle. The advertisements that you would mostly see would be products of name brands, like Dolce and Gabbana, Rolex, Tiffany’s, and high end products. Cosmopolitan and Glamour Magazines target audiences who are more trend conscious and stylish. This audience is between the age group of 18-40 whose interests are fashion, beauty, hair styles, relationships, health etc 2. Advertisements in these magazine will be brand names, like Tommy Hillfigure, Coach, Maybelline, an enormous amount of beauty products. Life & Style and Peo...
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...in_klein_billboard_offen.php
Is the calvin Klien Billboard Offensive?.
By Jen Carlson in News on June 15, 2009
12 http://en.wikipedia.org/wiki/Calvin_Klein
Calvin Klein
13 http://niki-guess.blogspot.com/2009/06/brief-history-of-company-and-marciano.html
Brief History of the company and the Marciano brothers
June 25, 2009
14 http://www.examiner.com/celebrity-in-national/top-20-sexiest-guess-jeans-models-of-all-time
Image- Anna Nicole #5
15 http://www.frankwbaker.com/celebrityads.htm
Celebrities in Advertising
16 http://www.styleite.com/beauty/natalie-portman-topless-dior-ad/
Natalie Portsman Goes Topless for Dior Perfume Ad
by Justin Fenner-1/12/2011
17 Elle Magazine
April Issue no.308
18 http://www.huffingtonpost.com/2010/01/11/eva-mendes-new-calvin-kle_n_419006.html
Eva Mendes' New Calvin Klein Ads: Greased Up & Topless (NSFW PHOTOS)
Advertising is form of communicating and using methods into getting the buyers to purchase a product. Cosmopolitan has done a good job in determining what readers and listeners want and need. Cosmopolitan is a magazine directed toward young people who have low self- confidence and low self-esteem and also who care about health and appearance. As Fowles said, “By giving form to people’s deep-lying desires and picturing states of being that individuals privately yearn for.” (Fowles, 137). All advertisers know who and what readers wish or long for.
Consumers are bombarded with advertisements every single day. On almost all forms of media, companies use advertisements to convince consumers to purchase their product. A large medium for advertisements are magazines. Most of the advertisements in Parents magazine appeal to parents because that is the target audience of the magazine. A cat food advertisement would appeal to a lot of parents because many families have cats. Sheba and Fancy Feast both had advertisements in the magazine, but one of the advertisements is clearly more effective. The Fancy Feast advertisement is more effective than the Sheba advertisement because of product placement, color, and model placement.
Magazines are made to publish ads. The ads are designed to catch a reader’s attention. A few years ago, Allure magazine published an ad regarding a Burt’s Bees product, GUD Red Ruby Groovy nourishing shampoo and conditioner. The ad features a shower for its setting and uses the color red as a pop of color. The color red reflects back to the GUD Red Ruby Groovy nourishing shampoo and conditioner. Sparkling bubbles are drifting around the famous, Carly Rae Jepsen, who is fully dressed in a bright red outfit singing in the shower. Underneath Jepsen, the featured text reads, “Finally, a scent as fabulous as your shower voice.” There is also a paragraph beneath that that briefly describes the product. To the right of the text, the product is pictured. To the left of the text the brand GUD from Burt’s Bees is featured. Since the Red Ruby Groovy nourishing shampoo and conditioner is featured in Allure, it is generated to draw in the audience of women. Allure focuses on the importance of health and beauty and readers are
...ce in society. And the effects of the ideals behind these magazines are all the more powerful because of their subtlety." Women walk away from these magazines with an empty feeling and feelings of many inadequacies and they really don't know exactly why. The subtle undermining of women's intelligence and cause strips away their sense of worth ever so slowly and leaves them feeling depressed and in search of something that really can't exist together. Growing old while staying young takes many years of complete and internal happiness not many years of collagen injections and the added stress of having to stay unattainably perfect. While some consider these journalists for women's magazines talented writers, I consider them horrendous displays of talent in which they sell out the naturally beautiful women of the world for a quick buck and a popular magazine.
A long line of women fills up a traditional looking catholic church. One by one they are pouring into the tiny, wooden Confessional. At the bottom right corner, a box sits saying “The Axe Effect” and the image of a can of Axe body spray. The women seem to be all different ages, business women to high school ,and come from all walks of life though their faces are not showing. With their hands crossed, and heads bent at a slight angle. Hands are full, perhaps showing a crunch for time during their busy days. Crowding into the small sanctuary looks slow and tiring. Are these women reluctantly waiting to spill the beans of a night to remember or trying to get their hands on the priest who bought the wrong body wash? Their stance is tight and it reads as unclear if they feel rushed to be there or to leave. Light pours into the room like a spotlight and gives everyone's clothing muted hues. The placement of the confessional and the slope of the line of women leads the eye to the kneeling women and straight down to can of Axe. The minimalistic use of typography and graphics keeps it ...
The unrealistically perfect women featured on the cover, along with the controversial headlines, all serve to draw readers in. Even if someone doesn’t purchase Cosmopolitan, they might at least flip through the pages while standing in line at the grocery store. That being said, Cosmopolitan markets their magazine to impressionable, curious and perhaps already insecure young women. The women most likely to buy Cosmopolitan are probably those that are curious about the sexual nature of the magazine. Or, the magazine appeals to insecure women who believe that this magazine can “teach” them how to be desirable to men, as the headlines on the cover often suggest. Because Cosmopolitan magazine has been a mainstay in the media world for so long, I have to believe that the rhetorical appeals used by the magazine are effective enough to keep current readers reading and to consistently draw in new readers. While those working for Cosmopolitan enjoy the benefits of their magazine’s success, there are millions of young girls negatively affected by Cosmopolitan’s
Many advertisement have found the key part into selling a product is through "sex" because they know sex will sell. Susan Bordo, a philosopher, write an essay piece on how the male bodies are presented as objects of pleasure and exchange of commerce. Usually, it would be women who are presented as objects of pleasure, but in this particular essay the script is flipped. Susan Bordo focus on how women react to men in the media, how men was seen in sexy advertisements and how homosexuality had an influence on it. These advertisement images are brought to life by brand names like Calvin Klein, Gucci, and Versace. In Susan Bordo's "Beauty (re)discovers the male body" she uses rhetorical strategies persuasively to argue that the male bodies are being exposed and objectified in a similar way to the female body. Susan Bordo, a philosopher, the Otis A. Singletary Chair of Humanities at the University of Kentucky. Bordo has background training in the study of culture, including popular culture and its representation of the body. Bordo intended audience was a broad group of people. Her audience would consist of people of any gender who are aware of advertisement selling products through sex. No, Bordo does not show proper audience awareness. The readers are prone to use context clues and the information to paint a clear picture of who is Bordo audience. As recently mention, Bordo's purpose for writing is present her argument about the exposure and objectification of the male body as opposed to the female body in the media. In Bordo essay, she introduces her ethos through personal stories, her own opinion, and data polls. Bordo credibility is well equipped throughout her essay, and writing on subject she shows passion towards. Bordo acknowled...
Advertisements are everywhere, combining images and words together to create a message to sell a product. The initial impression is that the advertisers are just trying to sell their products, but there often seems to be an underlying message. It is often heard that “sex sells.” So, many advertisers will use beautiful women and men in their advertisements to try to market a product. The hope is that “sex will sell,” and people will go out and buy what the ads are selling. There are many advertisements and commercials that use this approach. Prime examples of this are the advertisements for Orbit Gum and A Diamond is Forever. Also, the commercials for Levi jeans use sex to promote the sale of their brand. As a way to explain how and why the media uses “sex to sell,” many articles have been written concerning this. For instance, “Sex as Symbol in Fashion Advertising” by Arthur Asa Berger talks about the sexual undertones used in ads as a way to sell products. Similarly, Jean Kilbourne’s “Beauty…and the Beast of Advertising” discusses the portrayal of women in advertisements as sex objects. Finally, “Analyzing Signs and Sign Systems” by Arthur Asa Berger offers ways to analyze advertisements and their use of sex. No matter what the advertisement is for; although it may seem that an advertiser is only trying to sell a product, the ways the advertisements are presented often have a hidden meaning.
In order to make us want to purchase, buy, own, acquire something, advertisers rely on the fact that we aspire to be like that which it is we seek to purchase. Or like others, the product says, who use it. In the case of magazines a persons magazine rack reflects their aspirations, not necessarily actual lifestyle. The magazine cover's job is twofold, one, to arouse interest in a casual viewe...
There are many companies that use sex appeal in their ads today. For instance Victoria Secrets is one of the top sellers in lingerie. They show skin in every one of their ads. All of their models put on the sex appeal for all commercials and magazines. That is what helps them sell. Women look at those ads and see those girls floating on clouds like angels and feel they could feel the same if they wore that purple bra or red underwear. By showing these girls constantly looking sexy in their ads make women feel sexy just wearing them. That is the whole point of using sex in your ads. It?s amazing what a little skin can do. "In advertising, sex sells. But only if you're selling sex (Richards).
...r young, impressionable mind will have been exposed to more than 77,000 advertisements, according to an international study. Last week, it confirmed the link between the images of female perfection that dominate the media and increasing cases of low self-esteem among young women..” (Shields,2007). The propaganda techniques such as liking, sex appeal, and celebrity endorsements are used in advertisements constantly. Commercials on television, billboards, magazines, and various other advertisement types are everywhere you look in America, and sadly it has become very important for women of all ages to try to be perfect. We come into contact with these messages every day, and the beauty industry is getting bigger and bigger. Propaganda has molded our worldly perception of beauty and will only continue to hurt us and gain from our lack of self-esteem if we allow it to.
In modern society there is more and more digital editing without the knowledge of consumers. Currently there are various reasons for why women develop negative body image, low-self-esteem and eating disorders. According to Naomi Wolf in her novel “Beauty Myth”, one of the many reasons women obtain concerns with their bodies is due to the universal images of young female bodies presented through advertisements in fashion magazines. Advertisements in magazines are altering and shaping the desires of men and women. Magazines sell viewers images of beautiful, skinny, flawless confident young women. When people are constantly antagonized with the magazine industry’s ideal of “perfect beauty” the viewer’s then, subconsciously believe these images to be true and begin to form biases about what they themselves should look like and what other people must also look like. People who view magazines get mislead by advertisers because they are unaware that all the images displayed are digitally altered through Photoshop and airbrushing. Today’s magazines are formed completely on false ideals of flawless beauty and unattainable body images, to prevent women and men from falling victim to the magazine’s deceitful images we as a society need to become aware and educate ourselves.
Davis argued that one of the biggest influences on the modification of female genitalia is the idea of female beautification. This belief is highly influenced by advertising industries. While in the past, they focused on the importance of tummy tucks and liposuction, they have now placed an emphasis on the size of female genitalia, specifically, their labia. By using magazines and websites, this industry portrays pictures of other women’s genitalia, causing women to desire other female’s bodies. Not only does the advertising industry focus on the size of genitalia, but they also reference genitalia as a means of hygiene. Advertising companies have produced websites that make fun of women due to the scent of their genitalia. Additionally, Davis
An article by Christina N Baker, Images of Women’s Sexuality in Advertisements: A content Analysis of Black And White Oriented Women’s and Men’s Magazine emphasizes on how women’s are portrayed in media such as advertisements and Magazine. The author analyzes how media has a huge impact in our society today; as a result, it has an influence on race and gender role between men and women.
The average American is exposed to hundreds of advertisements per day. Advertisements targeted toward females have an enormous effect on women's thoughts, attitudes, perceptions, and actions. Most of the time, women don't even realize these advertisements are formulating self-image issues. These ideals surround them daily and they become naturalized to the ads. Advertising creates an entire worldview persuading women to emulate the images they see all around them. In order to create a market for their products, companies constantly prey upon women's self esteem, to feel like they aren't good enough just the way they are. This makes women constantly feel stressed out about their appearance (Moore). Advertising has a negative effect on women's body image, health, and self-esteem.