In 2010, Yahoo! and Microsoft joined forces and combined their existing PPC programs into Bing Ads to compete with Google. Advertising on Bing Ads helps you reach the majority of the remaining search market that is not using Google. Their ad network gives ad...
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...e are other pay-per-click advertising channels available, however, these are all going to have far less traffic than those mentioned above. Any analysis of which pay-per-click network may be best for your business will also have a lot to do with what industry that business is in. For example, because Bing Ads is tied in with Yahoo! and msn.com, their network gets plenty of ad clicks from people looking at Yahoo! Finances and MSN Money. This results in a higher percentage of clicks under terms having to do with business and financial services. Similarly, a product that is very eye-catching when actually seen by a potential customer may lend itself better to an ad on YouTube. When a pay-per-click campaign is managed properly, any of the major alternatives to Google Adwords above can help get a company 's website found by qualified traffic that converts into customers.
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