Essay about Advertising On The Internet : Search Engine Optimization

Essay about Advertising On The Internet : Search Engine Optimization

Length: 1382 words (3.9 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

When it comes to advertising on the Internet, search engine optimization receives plenty of attention. This is certainly appropriate, but one disadvantage of this way of getting your website in front of qualified prospects is that it can take time for a particular company 's site to creep up to the top of the search results pages even if one has excellent optimization. This is where pay-per-click marketing enters the picture. Due to Google being the largest search engine in the world, its Adwords PPC program, which started in 2000, is the one most often talked about when the conversation turns to this form of advertising. Basically, you decide how much you are willing to pay each time a customer clicks on your little ad depending on the search phrase they entered to load the page showing your ad. There are some other factors that control the placement of your ad, but as a general rule, the more you pay the higher your ads placement. This has the potential to get your listing for a website higher up in the search engines immediately, but on Google, you certainly have to be willing to pay a steep price to get your ad to appear on the first page. Given their search traffic, many small businesses may feel priced out of Google Adwords by large corporations that seem to have bottomless Adwords budgets. It is helpful to consider some alternatives to this platform. Some may be easier for smaller companies to break into and offer a mix of other advantages and disadvantages.

Bing Ads

In 2010, Yahoo! and Microsoft joined forces and combined their existing PPC programs into Bing Ads to compete with Google. Advertising on Bing Ads helps you reach the majority of the remaining search market that is not using Google. Their ad network gives ad...


... middle of paper ...


...e are other pay-per-click advertising channels available, however, these are all going to have far less traffic than those mentioned above. Any analysis of which pay-per-click network may be best for your business will also have a lot to do with what industry that business is in. For example, because Bing Ads is tied in with Yahoo! and msn.com, their network gets plenty of ad clicks from people looking at Yahoo! Finances and MSN Money. This results in a higher percentage of clicks under terms having to do with business and financial services. Similarly, a product that is very eye-catching when actually seen by a potential customer may lend itself better to an ad on YouTube. When a pay-per-click campaign is managed properly, any of the major alternatives to Google Adwords above can help get a company 's website found by qualified traffic that converts into customers.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Online Marketing Strategy : Search Engine Marketing Essay

- There are various ways to promote your website online, some of which just need a bit of your time, while others burn a small hole in your pocket. Needless to say, if you can own and build a website, promoting and marketing for it online won 't be much of a pain. So basically, my online marketing strategy revolves around these few points: SEARCH ENGINE MARKETING Search Engine Marketing (SEM) refers to an internet marketing technique that involves the promotion of websites by increasing their visibility in search engine result pages....   [tags: Marketing, Search engine optimization]

Better Essays
1538 words (4.4 pages)

Driving Traffic Out Big Bucks On Advertising Essays

- Driving Traffic to your Site Sandra Prior By Sandra Prior Aug 1, 2008 Driving traffic to your website doesn 't mean forking out big bucks on advertising. We show you how to publicize your site without spending a dime. The Internet. A vast electronic window of opportunity, offering you the chance to expose yourself to millions of people around the world for the cost of a modem and a giant phone bill. The trouble is there are so many sites vying for attention that most just sit quietly on servers, unloved and unnoticed....   [tags: World Wide Web, Search engine optimization]

Better Essays
930 words (2.7 pages)

Essay on Is Search Engine Optimization Necessary?

- With the vast amount of web marketing elements that are available to people. People with excellent financial stability can find more opportunities. However, even a less stable person can make a go of some type of web marketing business. You must decide what best fits your budget. With the many different types, such as search engine, social media, e-mail, portable communications, and blogs just to name some. Your boundaries could be endless. With the help of the internet and other resources, conducting research on what will best fit your budget is at hand....   [tags: web marketing elements]

Better Essays
897 words (2.6 pages)

Essay about You Own A Small Business

- You own a small business. Do you need a website. An Internet presence can be a necessity or a resource-draining boondoggle, depending on your business and your target audience. You shouldn 't build or maintain a website simply because "everyone else has one." However, even if you own a one-person services company and get all the business you can handle through word of mouth, you can still create an online presence with a minimum of time and expense. If and when you do develop a business website, you 'll need to make some kind of investment in Internet-based marketing....   [tags: Marketing, Search engine optimization]

Better Essays
829 words (2.4 pages)

Synopsis Of An Web Design Essay

- Elevator Pitch CelineKir Creative Web Design is a premium web and branding service. Our goal is to be a one stop shop for companies by offering services such as; web design, brand building and management, business card creation, promotional marketing materials, search engine optimization (SEO), social media integration, ecommerce, and payment solutions. Our vision guarantees that not only your website but also your company will be distinctive to your industry. (Celine Kirkoc, CelineKir Creative Web Design Interview, 2016)....   [tags: Marketing, Search engine optimization]

Better Essays
1808 words (5.2 pages)

Marketing : A Unique Entity Of Business Essays

- Marketing is a unique entity of business. Its purpose is to efficiently communicate, while attracting fans. Ideally, these fans have to be located and appealed to, in order for marketing to remain effective. Surprisingly, marketing techniques have to change. Before, business ventures required, frankly, bothering people and potential clients--blatant acts of solicitation. Later down the path to innovative success, business chiefs endured the anxiety filled conference meetings to present a better and less harassing methods of communicating to potential consumers....   [tags: Marketing, Search engine optimization, Business]

Better Essays
1035 words (3 pages)

Benefits Of Opening Up Your Sales At Online Customers Essay example

- Whether you have an office or a physical shop already, there are advantages to opening up your sales to online customers. The Internet is a powerful resource that can be used to increase the sales of your products or services. Millions of users are searching online for products, and if you can put yourself in front of those potential customers, you can be incredibly successful. 1. Lower Startup Costs When you 're selling products online, you don 't have to worry about hiring a large sales staff, paying wages or leasing property....   [tags: Sales, Marketing, Search engine optimization]

Better Essays
1033 words (3 pages)

Search Engine Optimization / Seo Essay

- Abstract Search engine optimization is basically the technical regulations that allow search engines to browse web pages more efficiently and accurately. It is usually abbreviated as SEO. With the widespread use of internet, SEO is gaining more importance day by day. Being aware of this fact, webmasters are determining their strategy in consideration of SEO. Therefore it is important to have a grasp of SEO in order to better understand and use the internet search engines. This paper aims to demonstrate the basics of this popular phenomenon SEO and by this way the reader will have a better comprehension of internet search engines....   [tags: World Wide Web, Search engine optimization]

Better Essays
705 words (2 pages)

Online Business Methods Using Devices Available Online Without Spending A Dime

- The huge majority of web-based enterprisers acquire the misstep of NEVER assessing their online business ideas. These people hop instantly in to developing a website or possibly even a product or service, only to uncover that nobody wishes to order it. You should not need to create that mistake simply because assessing your online business ideas is actually hassle-free and rapid. Below is the way you can execute it in 6 actions. One particular critical concept that you really should have to always remember is usually that you shouldn 't be trying to find an absolutely unmarked business category....   [tags: World Wide Web, Search engine optimization]

Better Essays
820 words (2.3 pages)

Essay on SEO Ensures Websites Top Ranking Position In Search Engines

- SEO Enhances Web Visibility Body: La SEO ensures their clients top position on Google, Bing and Yahoo search engines. It helps to integrate the SEO practices with PPC and social media that reveal the power of SEO services in creating dynamic result-driven marketing programs. La SEO aims to push the organic search engines ranking to the top by optimizing the PPC advertising campaigns. This automatically generates leads and sales that increases and assists in enhancing the ROI of the client’s website....   [tags: Marketing]

Better Essays
1241 words (3.5 pages)