Girls are gentle creatures, but that doesn’t mean they aren’t mighty and brilliant. The #LikeAGirl campaign by Always assists in changing the image of girls and women all over the world. By asking a woman asked girls of all ages, a young boy, and a man to demonstrate various actions “like a girl”, the commercial shows the corruption of “like a girl” because the results consisted of people giggling, flipping their hair, and acting as dainty as possible. The makers and the advertisment’s girls want this generalization changed. The commercial plays on the emotions of viewers and uses adolescent girls’ advice and the ethos of Always to portray their message: “Rewrite the rules.”
Audience is evident in this commercial. Girls are the main focus, and this can be seen by the title #LikeAGirl. The overall commercial is meant to eliminate the negative connotation of “like a girl” and empower girls everywhere. When asked to give advice to girls that are told they do something like a girl, one of the girls interviewed says, “Keep doing it ‘cause it’s working… it doesn’t matter what they say... Yes I kick like a girl, and I swim like a girl, and I walk like a girl, and I wake up in the morning like a girl because I am a girl, and that is not something that I should be ashamed of. So I’m going to do it anyway. That’s what they should do.” However, in addition to the obvious intended audience, the commercial could be directed at people who use”like a girl” to offend someone else and/or anyone who is told they’re “like a girl”. It’s meant to persuade them to believe that it should not be used in such a distasteful way. As long as the person is being who they truly are, acting “like a girl” should not be thought of as u...
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...tude of the creators. At the end of the commercial, above Always, there is the command, “Rewrite the rules”. This suggests and supports that Always wants to change the way girls and women are viewed. Their reputation as a company illustrates their support for women because many women rely on them for their products. People think of always as trustworthy due to their professional background with so many women.
#LikeAGirl is new way to enforce an old idea. Women 's equality may have gain a few equal rights laws, but the fight is long from over. This particular campaign continues the battle by focusing on adolescents. Saying that growing up is formidable is an understatement. Being insulted in a way that makes someone question who they are isn 't much help. The campaign gives hope to the female gender everywhere and asks, “What does ‘like a girl’ mean to you?”
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