I will be organising a campaign that will be taking place in the well-known theme park (Thorpe Park). The idea is to attract more customers and raise maximum profit. The campaign I have chosen to do is Winter Wonderland which will be aimed at everyone but mainly couples and families. I have thought of this idea because in Thorpe Park there are no winter events so therefore I wish to close this gap in the market and also build a higher reputation to the park. My aim is to make sure all customers meet their needs giving them an opportunity to enjoy a different sort of excitement which will mean building new rides and other services alongside.
Posters provide a logical and cost-effective way of communicating to a particular target market. Attractive posters can lure nearby people into a specific event and alert them of an upcoming product or service such as my campaign which is also known as Winter Wonderland. Posters have the ability to stick in viewers' minds and can be a great tool for small- to medium-sized businesses to use to increase brand awareness. Posters are cheaper than common forms of advertising such as radio and television. It will be effective for my campaign in order to attract customers where posters are usually formed with pictures allowing customers to see what the event offers the general public.
One of the strong benefits of newspaper advertising is that newspapers offer a variety of ways to target a particular audience. National newspapers will be reaching customers that are all over the UK which will attract allot of audience from different places in the UK. Customers that are interested in the campaign ‘Winter Wonderland’ will come to visit and experience a fun ...
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... benefit me because I could reach more customers all over the UK and even globally. Winter Wonderland could attract many customers anywhere around the world where posting it on social networking sites could elevate my chances of brand awareness resulting in successful business campaign.
To conclude this report I have analysed the advantages and disadvantages of all 10 media outlets. I’ve included three published media outlets explaining and justifying the advantages & disadvantages they have for these three advertising methods and how effective they are for business and customer use. Furthermore, the other seven media outlets were technologically published via TV, internet, radio, cinema, billboards & transport, direct mailing and social networking. These media outlets are far more beneficial in advertising because of the delivery reaching more places.
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