It may seem provocative and counterintuitive but the reality is that advertising serves many human needs. The fact the concept of advertising exists and it 's so prevalent in the world is not a sign of the devil, but a sign that it 's an industry that while having several significant downsides, is also essential for current society. Without advertising it be impossible to tell everyone about new products and services, innovation would grind to a halt and there would be remarkably few products around. It would be near impossible to transform in a world where it 's not possible to tell people efficiently about what people have accomplished. It seems a bit unbelievable, but imagine how someone would be able to sell their used items or items they no longer want, or a house, or find a flat to rent, if you can 't use classified ads or craigslist. People like having information to hand to be able to make informed decisions, people like the concepts of brands and buying into a belief system and not just a product. Rightly or wrongly, brands give people a sense of joy. Advertising is what allows TV, Magazines, Newspapers most of the internet to exist.
Without advertising all these media would either be hugely expensive or simply not exist. Advertising also allows bus stops to look nicer, public transport to be subsidized and more. The notion of branding is actually liked by people, people like to wear certain brands and use this to express themselves. In a world with no advertising, there can be no brands. Makes people spend money on intangible things and not simply more and is therefore more environmentally friendly than we may think. I will be comparing two same but different based advertisements. The product used within ...
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...u don’t have Sony, you may be lazy or not moving. On the other hand, the viewer could view this action view through the context, by having Sony, you will always be busy doing stuff with your friends or just being social. This creates action as people would want to jump on the bandwagon and buy the product.
Within this film, there were no narration or dialogue is used, only background music. Either way whether this film clip is digenetic or non digenetic, technically you can’t hear the source, as in instruments, but the music may also be coming out of the earphones.
The montage of the different activities portrayed in the advertisement, highlights the lifestyle of most young adults/teens. Being adventurous, outdoor, social and happy. This shows the intended audience on the lifestyle in which the people have purchased this particular products and their lifestyle now.
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