Opgave 1
1. Give examples of methods used by companies in order to make children buy their products?
Different companies use different methods in order to sell junk food. Since they know that the technology has become the primary tool in children’s life, companies try to make children eat unhealthy food by implementing different computer games. For example, Pepsi Company used a computer game competition created a breezy Starburst in order to make people win money by sending text messages. Other companies used games such as selling McDonald products including plastic burgers and chicken nuggets.
2. What does Sue Davies of the magazine Which? recommend?
Nowadays children have access to the internet even if they are at home, searching on the net, playing games etc. Sue Davis of the magazine Which said that the government should take into consideration the ways how junk food is manifested to the children. Taking into account the high number of obese children and different illnesses, the government should prevent those advertisements by punishing companies that continue to promote games on junk food.
3. Why is there increasing concern about Internet-based advertisements aimed at young people?
There is a big concern about the Internet- Based advertisement because nowadays everything is related to technology. Children are those who grow up surrounded by technology. They watch different movies, listen music, read books, post articles etc. In one way the internet as well as different advertisements affect their lives and people become addicted to it.
Opgave 2
Solve one of the following tasks in English. Select either task 1 or task 2.
You have to bring up a well-structured solution that is based on the English text.
1. Co...
... middle of paper ...
... of those companies that made children eat junk food by sending marketing messages. I am worried that this will affect the image of our company and we will lose our clients too. I thought that there is a better way how we can keep the image of our business. First, we should sell our products cheaper without advertising on the internet. People who come here for sure will tell others about the sales and that’s how we will keep the consumers without publishing on the internet. This is just one option, for better solution I informed all the staff and arranged a meeting about the problem so we completely can share more ideas and come to a better solution.
The meeting will be held in the meeting office. (Burger Bites meeting office)
Date 29/11/2013
Time: 07:00 pm
I hope that as a great team we will achieve the best for our company.
With respect: Tony Rickman
In the world of party chips and zesty dips, the Sensational Salsa company has created a new brand of salsa flavor. Having believe that they have created a culinary masterpiece, the company has already produced a mountains worth of their new salsa flavor. However, when they begin selling the salsa, they were shocked when the statistic showed that many children and adults did not enjoy the taste of their new flavor. Devastated by the news, the Sensational Salsa company deployed a questionable tactic to persuade more people into buying their salsa and change their attitude towards their product: they plan to pay off parents to lie on Facebook about how much they enjoyed the salsa. By employing this method of persuasive communication, the Sensational Salsa company will try to change the attitude the public has of their product both cognitively and affectively.
Americans are constantly facing obstacles to healthy eating. Obesity is something that is growing rapidly in the United States. Some Americans argue that fast-food restaurants play a major role in obesity. In “Preventing Obesity” Barbara Mantel states, “Four of the companies — Cadbury, Coca-Cola, Hershey and Mars — pledge not to advertise any food and beverage products on programming for children younger than 12, and the remaining firms pledge that 100 percent of their children's advertising would be for self-designated ‘better-for-you’ products ” (805-806). Whenever children see a junk-food or candy commercial they are instantly attracted to it, it might be because of how colorful they are or the usual toy they receive when they buy kids
of Philip Morris, said “People could point to these things and say, ‘They’ve got too much sugar, they’ve got too much salt […] well, that’s what the consumer wants, and we’re not putting a gun to their head to eat it. That’s what they want.” (Moss 267) However, consumers are being unconsciously forced to fund food industries that produce junk food. Companies devote much of their time and effort into manipulating us to purchase their products. For instance, Kraft’s first Lunchables campaign aimed for an audience of mothers who had far too much to do to make time to put together their own lunch for their kids. Then, they steered their advertisements to target an even more vulnerable pool of people; kids. This reeled in even more consumers because it allowed kids to be in control of what they wanted to eat, as Bob Eckert, the C.E.O. of Kraft in 1999, said, “Lunchables aren’t about lunch. It’s about kids being able to put together what they want to eat, anytime, anywhere” (Moss 268). While parents are innocently purchasing Lunchables to save time or to satisfy the wishes of their children, companies are formulating more deceiving marketing plans, further studying the psychology of customers, and conducting an excessive quantity of charts and graphs to produce a new and addictive
Any agency that uses children for marketing schemes spends hundreds of billions of dollars each year worldwide persuading and manipulating consumer’s lifestyles that lead to overindulgence and squandering. Three articles uncover a social problem that advertising companies need to report about. In his research piece “Kid Kustomers” Eric Schlosser considers the reasons for the number of parents that allow their children to consume harmful foods such as ‘McDonalds’. McDonalds is food that is meant to be fast and not meant to be a regular diet. Advertising exploits children’s needs for the wealth of their enterprise, creating false solutions, covering facts about their food and deceiving children’s insecurities.
In the article “ If You Pitch It, They Will Eat” by David Barboza, Barboza explains how major food companies advertise to children because they know kids are easy to sell products to. The article is about why fast food companies market to children and how can be harmful to them. Fast food companies are everywhere children are. They advertise in cartoons children watch and sell their food in schools. The main argument is these fast food companies are wrong to sell to kids, and the kids are seeing the effect of eating all the fast food shown to them. Barboza wants a change to happen because these are our children and they cannot grow up with obesity and diabetes.
Doheny, Kathleen. "Junk Food Makers Target Kids With Free Online Games, Study Says." US News. U.S.News & World Report, 04 Oct. 2013. Web. 26 Jan. 2014.
Throughout the United States, concern of rising health issues is a popular topic. Over a progression of many years, American fast food chains and junk food companies have risen as a common means for food replacing homemade family meals. This quick and easy habit of buying cheaply made and sold foods that lack real nutritional value has been reason for increasing health issues. This habit is seen in children just the same as adults. Children eat the quickest meal with the most sugar and fat (among other unhealthy ingredients). This habit needs to be broken to take better care of the children today. Children are eating snack cakes and other junk foods at school instead of the breakfast/lunch that is offered causing bad habits and a poor diet. The children of America are suffering from the effects of malnutrition and yet, society does not help them to better understand or give higher grade options for them to choose from. Therefore, junk food should not be allowed in schools as it imposes health risks on children, lacks requirements for the nutrition contained in them, and without offering them, children would learn many morals/lessons.
According to “Burger Battles” from the Weekly Reader, obesity is defined as a person whose weight is 20 percent higher than recommended for their height (Burger Battles 1). When this condition begins to affect children lives, it is then known as childhood obesity. Within the United States of America, around 15 percent of children are considered to be obese (Holguin 3). Increasing tremendously, this outbreak has actually tripled in the amount of obese teen and doubled in children up to the age of thirteen (Burger Battles 2). One of the factors that is usually overlooked in the cause for obesity is the role of television. Not only does it reduce the amount of physical activity, the advertisements and commercials are targeting innocent viewers. In a survey completed by Gary Ruskin of Commercial Alert, the average child watches nearly 19 hours and 40 minutes of television a week (Ruskin 2). With that amount of time spent watching television, advertisements for fast food will be entering the children’s minds.
According to “Facts about Marketing to Children”, it is said that marketers in 1983 spent $100 million on tv ads for children. Today, they pour about 150 times that into different types of mediums with the goal of absolute persuasion with kids. Advertising is a way for marketers to earn money from selling their product(s) while also attempting to appeal to the targeted audience. You may think that these commercials are just on your tv, but they’re actually more commonly found than you think. While watching a YouTube video, you may have found a 30 second ad pop up. Or perhaps you found them on the sides of a website you’re on. They can also be found in the newspaper, on billboard signs scattered among the city, and many more places. You might
Protect Children from Targeted Advertising stated one good postive fact about ads that I feel esstential for our economy to continue to grow and suceed. In paragragh one Protect Children from Targeted Adversting states the follwoing; "American businesses are vital to a successful economy. So, they are allowed to advertise to the young as well as the old. In fact, businesses spend around twelve billion dollars each year on ads directed at children." This statement shows the without ads we wouldn 't have a succesful economy. Ads help persuade many indivuals to not only buy their products and help our economy grow fincially but also can persuade many chidren to do greats things. Protect Children from Targeted Advertising also states in paragraph two; "Advertisers make big impressions on little minds. The Amerian Psychological Association (APA) reports that children younger than eight years do not understand that ads are designed to persuade. But kids remember the ads extremly well, and they see thousands each year. Making them easy prey. Children being easy prey
“When children watch television, they cannot escape food advertising. “Sugared snacks and drinks, cereal, and fast food advertisements respectively comprise approximately thirty-two percent, thirty-one percent, and nine percent of all advertisements marketed specifically to children.” (Termini, Roberto, Hostetter) Due to limited cognitive abilities, children view many food advertisements, and don’t really have the knowledge or capability to comprehend that the food being advertised is not healthy. They don’t believe that anybody would want to sell them something that harms them, so they might plead to their parents to get them that cereal with the funny talking frog on the cover, not knowing how much sugar is in the cereal, and how harmful it is to their bodies.... ...
It is referred to as the power of pestering since children pester their parents to buy them various products. Unfortunately, children cannot understand the deception of marketing. According to Sharon Beder, children cannot understand the intent of marketing to manipulate people, and they even struggle to differentiate between reality and what is portrayed in ads, making it undeniably unethical to market to them. Although, if we are going to consider children’s ability to comprehend this blatant trickery, then we cannot forgo exploring the parents role. Parents are allowing corporations to influence their children and then allowing their children to influence them as well. Since parents have all the purchasing power, they really are the power players in the equation. They could easily put a stop to it because without sales and profit, corporations would go out of business. It seems like such an easy social issue to fix, but it has continued for decades. It is distressingly likely that parents have also been
It is the parent’s choice if they want to but the product. “There are no true legal grounds to support it, and honestly, everyone has a right to choose. Eating junk food is a life choice and should not be ashamed. It’s also a double edged sword to put forth a ban on ads and could hurt the industry.”(Should junk food) There is no good reason to ban junk food and fast food ads. “Junk food ads should not be banned during children’s programming because it’s the parents who should regulate what their kids eat or watch, not the companies.”(Should junk food) It is also not the company’s responsibility to keep the kids healthy but it i...
Marketing and advertising is a ubiquitous stimulus on many youngsters accompanied by parents as well. Parents are having a tough period trying to raise their kids the way they want but kids, the captive audience are continually being swayed progressively more and more through media and advertisements. Similarly, marketing to children has become a public pandemic due to several explanations. Calvert (2008) addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. (p.205). The binary of those latest trends are, children’s discretionary income and their control to sway their parents consumptions and the increasing number of
There are possible solutions for the problem of advertising to children some being already used in other countries.