Advertising Athletic Apparel and the Obese Essay

Advertising Athletic Apparel and the Obese Essay

Length: 1247 words (3.6 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Athletic Apparel: Detriment to the Obese?

Giant, toned arms, washboard abs, and ripped legs—these attributes are all too common in commercials for athletic apparel. Outfitters such as Nike, Adidas, Converse, Asics, and Under Armour display elite athletes in many of their commercials. Unlike some food, clothing, and car, among others, commercials, they are never directed toward the obese. Even fast-food companies are recognizing that the U.S. has dominated other countries in a statistic that it should not be proud of—the percentage of obese people living within our borders.
Who is to blame for this? No one party can shoulder the bulk of the blame because it belongs to a large number of people. But the problem now is not to place blame, it is to help these people get in shape—not just to look good—so that they can live longer, happier lives as well. As mentioned earlier, fast-food companies, who are partially at fault, have begun to put out healthier food and advertised it more in an attempt to not only avoid lawsuits, but to help the overweight people who realize that they need to make a change.
Athletic apparel is one business that could really make a push, through advertising strategies, to show that exercise represents a titanic percentage of what needs to be done to lose weight. They could have a line of commercials like Subway did with Jared, showing a true story about someone who loses massive amounts of fat by using their product. A commercial by Nike or Adidas displaying an obese person working out is hard to come by.
A few years ago Miami Heat Guard Dwayne Wade signed a deal with Converse. Obviously he has appeared in a number of their commercials since then, partially due to his great success so early in his pro...


... middle of paper ...


.... The athletic apparel commercials, if directed at the country’s overweight people, could make a big push toward removing the United States from the title of “fattest country in the world”, as well as saving the lives of, not only Americans, but everyone in the world who is clinically obese and faces so many health risks.


Works Cited

"Two Decades of Annual Medical Examinations in Japanese Obese Children." International Journal of Obesity. 3 June 1997. npg. 26 Oct. 2006 .

"One Billion People Overweight." Breitbart.Com. 2005. 25 Oct. 2006 .

"Overweight Prevalence." National Center for Health Statistics (NCHS). 6 Oct. 2006. U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES. 25 Oct. 2006 .

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Greenlight Apparel, Lululemon Apparel Essay

- What would you like to wear – when you are going for a walk. To the gym. To exercise. For yoga or if just want to sit home and relax. If one is passionate about health and athletic lifestyle , they should chose Greenlight Apparel firm and if one want to be unique with their ideas and life philosophies , they should chose Lululemon Apparel. Greenlight Apparel is an athletic gear company with a mission which is proving to provide simple and challenging lifestyle. The motto, “Wear it for Good” , says it all about how their company is unique....   [tags: Environmental Health, Athletic Lifestyle]

Better Essays
1033 words (3 pages)

Summary Of ' An American Apparel Ad ' Essay

- Time to Play An American Apparel ad is laid out with half of the page showing a colorful image of a man and a woman, but is only shown from the waist down. The woman is atop of the man, with her hands on the man’s stomach. She is only wearing underwear, and the male is appearing to be wearing boxer shorts. The bottom half of the page is white. In big bold text in the upper right hand corner of the second half, it says ‘Playtime’. In the lower right hand corner, it lists all the locations of the American Apparel stores....   [tags: Clothing, Gender, American Apparel, Feeling]

Better Essays
703 words (2 pages)

Global Athletic Apparel Brand, Lululemon Essay

- In an audit conducted with the global athletic apparel brand, Lululemon, it was found that multiple public relations theories could be applied to its communications with both internal and external publics. Two prominent theories found through analysis of the crises dealt with by the company were the agenda setting theory and the semiotics theory. As Lululemon has faced crisis in the media on multiple occasions, these theories suggest which public relations techniques worked, and alternatively which didn’t....   [tags: Public relations, Communication, Semiotics]

Better Essays
1100 words (3.1 pages)

Advertising Messages to the Global Society Essay

- Advertising and its existence in today’s society has made a huge transition over the years. With the move from an industrial to consumer society, advertising is ever present in selling goods that we claim to ‘need’ and ‘want’. This essay will explore how advertising and the messages they convey are related with the global society. Firstly it is important to explore the concept of advertising and its link with the consumer culture we live in today. Advertising is greatly linked with the growth of a consumer culture and the mass migration from the rural to the urban....   [tags: Advertising ]

Better Essays
1846 words (5.3 pages)

The Effectiveness of a Celebrity Spokesperson in Advertising Essay

- Many marketing companies have realized the importance of celebrity’s endorsement as a marketing communication tool. Corporations hire celebrities because they are individuals with “Celebrity Equality”. The awareness and association celebrities portray to consumer firm’s hope this branding transfer to the product they are selling. When corporations endorse a celebrity, they are taking on the possibility and risk of that the spokesperson may become involved in events that can have deleterious effects on the company and the product, they are advertising....   [tags: Advertising]

Better Essays
2071 words (5.9 pages)

Overt Sexualization in American Apparel’s Advertising Essay example

- ... 150lbs of magic. Actress. Director. Look her up on Google.” Lauren Phoenix is a Canadian former pornographic actress who studied music at the University of Western Ontario. She was hired by American Apparel in 2005 to model their socks and underwear. Hiring a pornographic actress adds to the idea of this erotic and sexualized advertisement. Socks are a piece of clothing that is worn on ones feet. Socks keep ones feet warm in the cold weather and they also help with perspiration since feet are one of the heaviest producers of sweat in the human body....   [tags: clothing, erotic, porn]

Better Essays
1320 words (3.8 pages)

Women in Athletic Training Profession Essay

- For so long, the Athletic Training profession has been dominated by men. In the article “Women in Athletic Training”, the author Marcia K. Anderson does a study that describes what the pioneer women of athletic training had to go through during a time of male dominance. Women entered the athletic training realm as the underlings and weren’t respected as athletic trainers. “The purpose of the study was to describe, from their perspectives, the early experiences of women . . .,” (Anderson 42) rather than building an argument on how she feels about the situation, she’s going to be the middle man and explain their stories....   [tags: athletic training, marcia anderson]

Better Essays
832 words (2.4 pages)

Athletic Training : Athletic Trainer Essay example

- Many organizations, schools, and businesses hire an athletic trainer to help their employees and team members. Athletic training encompasses the prevention, diagnosis, and intervention of emergency, acute, and chronic medical conditions involving impairment, functional limitations, and disabilities(99). Athletic trainers can work in a large number of organizations. High schools hire them to help with their athletics and injuries that may occur. Colleges hire them for the same reason. Businesses hire them for their gyms in case there is an emergency....   [tags: High school, College, Athletic trainer]

Better Essays
932 words (2.7 pages)

Overview Of The Korean Apparel Industry Essay

- Overview of the Korean Apparel Industry SUMMARY Korea's apparel industry has shown steady growth over the past few years with the rapid embrace by its consumers of foreign fashions, an increasingly wider variety of apparel in the marketplace and evolving industry marketing channels. The emergence of new distribution networks for apparel has occurred in tandem with changing consumer tastes and purchasing patterns, most notably through E-commerce, TV home shopping, fashion outlets, and discount stores, which for the most part, weren't in existence before the 1997-98 economic crisis....   [tags: Industry apparel Analysis]

Free Essays
1545 words (4.4 pages)

Advertising Essays

- Advertising Works Cited Missing "Advertising has developed and supported great industries, bulwarked-"or increased- "entire economies, and changed a sufficient number of human habits" (Wood 3). Like that paragraph says, advertising affects people in what they do and how they do it. It has affected the Kleenex company, the Nylon manufacturers and a company of a new type of car, the Tucker Corporation, from the 1940’s. Advertising has changed due to these people by their ways of making people notice their product....   [tags: business Marketing Advertisisng Essays]

Better Essays
1889 words (5.4 pages)