To better understand how communication as transaction performs a crucial role for Advertising and Promotions Manager it would be best to look at what the job entails. Advertising and promotion managers have many duties in fulfilling required tasks such as planning, directing and coordinating strategic advertising. Strategic advertising are materials including posters, contests, coupons, give aways, to inform and generate interests in buying a product or service for an organization, company, or individuals seeking to expand their consumer audience. Along with the many duties of an Advertising and Promotions Manager, they also are involved with research, communication with clients, preparation, and implementation to successfully and accurately advertise the specific message (Advertising and Promotions Manager). For an Advertising and Promotions Manager there are many individual duties that supplement greater roles as...
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...structing coworkers, departments, and clients what needs to be accomplished.
A career in Marketing/Advertising. (2010, Sep 12). Wall Street Journal (Online). Retrieved from http://0-search.proquest.com.libus.csd.mu.edu/docview/750281937?accountid=100
Duck, T., & Mcmahan, D. T. (2010). Communication in everday life. Sage Publications, Inc.
Marketing, advertising, and public relations managers. (1998). United States, Washington: U.S. Superintendent of Documents. Retrieved from http://0- search.progquest.com.libus.csd.mu.edu/docview/189337318?accountid=100
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