Advertising And Popular Culture : Advertising Essay

Advertising And Popular Culture : Advertising Essay

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In our modern society, it can be seen clearly that advertising is one of the popular tools and uses in day to day marketing strategies as well as being one of the tools of increasing consumption and economy. In this article, “Image – Based Culture: Advertising and Popular Culture,” Sul Jhally uncovers that using the commodity images system and using the visual images system have alluded by marketing strategy, which have negative effects on our life. He examines sources describing the marketing companies pay customers attention and are interested in the customer’s emotion more than selling their products. He points out that customer’s emotions has impregnated by advertisement which customer even not more understand and know what advertising perform for. In addition, Sul Jahlly explore that customer’s emotion are influenced by using sexual images in advertising. Sul Jhally provides a deep analysis on how using the commodity image’s system and using the visual image’s system in advertising has influenced the customer’s emotion. However, the author does not provide information about how using images systems in advertising has a negative impact on children’s live. Drawing on articles about advertising representation in the culture, this paper will examine the increase of using the images system in the advertising and how it impacts children’s lives.
By the help of professional marketing strategy, using images in advertising have been increased dramatically over the years to become one of the fastest developing areas in the advertising industry. According to Cohen, using images in advertising has been rapidly growing which has increased the number of images seen by more than ninety-four percentage on average throughout t...


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...will be unhappy with their body and lack of self-confidence. According to Jongenelis and Susan, in Australia reported that between fifteen and forty-four percent of the boy and from thirty-two percent to fifty-two percent of girls have been had eating disorder symptoms, which children have effected by using body images in advertising(210).
In conclusion, due to customer’s changes in lifestyle, paying customer’s attention and persuaded them to buy the product by marketing strategy, using images in advertising has grown significantly in modern society today. Most of the people, especial women using image’s product in advertising to shopping online and think it enough quality and detail information to buy products. However, the growth of using images in advertising has greatly negative impacts on children not only children’s health but also children’s psychology.

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