Glucerna Advertising Analysis

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“The average American is exposed to some 500 ads daily from television, newspapers, magazines, radio, billboards, direct mail, and so on” (Fowles 2). In the lives of Americans, it is roughly impossible to avoid advertising. Advertisements are meant to capture the attention of a particular group of individuals; based on their age, desires, and motives. For example, the product Glucerna presented in a 2015 AARP magazine appeals to audiences dealing with diabetes. This 2015 AARP Glucerna advertisement attracts its audience through a variety of techniques which include satisfying the need to feel safe, aesthetic sensations, and glittering generalities.
Glucerna portrays the need to feel safe by displaying health facts within the advertisement to …show more content…

“There is an undeniable aesthetic component to virtually every ad run in the national media: the photography or filming or drawing is near-perfect, the type style is well chosen, layout could scarcely be improved upon" (Fowles 11). The Glucerna advertisement displays a beautiful lake surrounded by freshly cut green grass and a blue sky on a summer’s day. There is also a couple on a jet ski who appear to be having the time of their lives even though they are still on land. Advertisements can exaggerate the display of a product in order to persuade individuals to buy their resources as shown in the Glucerna advertisement. The couple on the jet ski are stationary on land in order to make a comparison between how Glucerna provides people with steady blood sugar levels. This comparison makes viewers take a second glance in order to figure out why the couple is so ecstatic over their immobile jet ski on land. Advertisements purposely incorporate appealing photography or imagery in order to make them more interesting. Nina Faleska stated that the first thing that caught her attention when looking at this advertisement was "the landscaping and how pleasant it appeared"

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