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Positive and negative influence of advertising on behaviour
Effects of advertisements on children conclusion
Effects of advertisements on children conclusion
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How does advertising affect childhood obesity? First, let’s define advertising. Advertising is a way for one to call public attention to a product, service, or need. When advertising a product, the idea is to create an interest or need in the consumer, to purchase the product. Recently, obesity has been hitting the United States in great numbers. Children and adolescents who are obese are at greater risk for sleep apnea, social and psychological problems, and low self-esteem. Children and adolescents who are obese are likely to be obese as adults, and develop all of the health problems obesity causes. Such as diabetes, high cholesterol, and heart disease. Food advertising is linked to childhood obesity, and is a great contribution to the problem. Food advertising contributes to childhood obesity in many ways. One of them being that the food advertised is unhealthy. “The mechanism of effect of media exposure on obesity may also operate through the extensive advertising messages for unhealthy foods targeted at children.” (Agarwal, Dhanasekaran) The food advertising geared towards children makes them develop unhealthy eating habits, and choices. The advertisements are usually advertising unhealthy foods, never healthy ones. “When children watch television, they cannot escape food advertising. “Sugared snacks and drinks, cereal, and fast food advertisements respectively comprise approximately thirty-two percent, thirty-one percent, and nine percent of all advertisements marketed specifically to children.” (Termini, Roberto, Hostetter) Due to limited cognitive abilities, children view many food advertisements, and don’t really have the knowledge or capability to comprehend that the food being advertised is not healthy. They don’t beli... ... middle of paper ... ... Apr. 2014. Dietz, William H. "The Obesity Epidemic in Young Children." National Center for Biotechnology Information. U.S. National Library of Medicine, 10 Feb. 2001. Web. 22 Apr. 2014. . Harris, Jennifer L., Jennifer L. Pomeranz, Tim Lobstein, and Kelly D. Brownell. "A Crisis in the Marketplace: How Food Marketing Contributes to Childhood Obesity and What Can Be Done." Columbia.edu. N.p., 31 Oct. 2008. Web. 22 Apr. 2014. "Impact of Media Use on Children and Youth." National Center for Biotechnology Information. U.S. National Library of Medicine, May 2003. Web. 22 Apr. 2014. . Termini, Roseann B., Thomas A. Roberto, and Shelby G. Hostetter. "Food Advertising and Childhood Obesity: A Call to Action for Proactive Solutions." ERIC. N.p., 2012. Web. 22 Apr. 2014.
"The Impact of Food Advertising on Childhood Obesity." The Impact of Food Advertising on Childhood Obesity. Web. 06 May 2012.
Obesity in the United States, which the media has labeled a national crisis, has also been connected to poverty rates. Big fast food industry’s target poor communities, and spend millions of dollars each year to create advertising that appeals to these specific areas. These industry’s also target naïve children when advertising because they know that eating habits developed in childhood are usually carried into adulthood. Children who are exposed to television advertisements for unhealthy food and who are not educated well enough on good nutrition will grow up and feed their families the same unhealthy foods they ate as kids. A big way fast food giants are able to make certain young people have access to unhealthy food is by strategically placing franchises in close proximity to schools. They will often place three times as many outlets within walking distance of schools than in areas where there are no schools nearby. The way fast food advertising is targeted towards children is very alarming considering how important good nutrition is for young people and how a child’s eating habits can affect their growth and
Veerman, J. L., Van Beeck, E. F., Banerndregt, J. J., & Mackenbach, J. P. (2009). By how much would limiting TV food advertising reduce childhood obesity? European Journal of Public Health,, 19(4), 365-369. doi: Retrieved from
Strasburger, Victor C., Amy B. Jordan, and Ed Donnerstein. "Health Effects of Media on Children and Adolescents." Pediatrics 125.4 (2010): 756-67. Ebsco. Web. 26 Jan. 2011.
...f television advertisements for junk food versus nutritious food on children's food attitudes and preferences. Social science & medicine, 65, (7), pp. 1311-1323.
...ance, there needs to be organizations that limit food advertising; just as was done with cigarettes. Even though it is evident that fast-food companies are winning the marketing battle, their success depends solely on their returning customers. Should people stop eating the tempting fast food, and start making time in their day for exercise, not only would fast food companies suffer greatly, but we might have a chance to veer away from our heavy fates. Most importantly, media productions that educate people on the truths of the fast food industry should continue to focus on the risks and consequences of obesity, particularly on groups most susceptible to targeting from fast-food companies? marketing campaigns: minorities and children. With increased education and a pro-active stance on regular exercise, people can start to reverse the trend of obesity in America.
From cartoon and sports to having the toys in meals in a huge display and lowered. There are even advertisements that trick adults. They are convincing, but it can all be stopped with just simple reminders that it’s not real or it’s not good to have this in your body. These reminders can help America become less obese and more health conscious and can even affect the way children think as they grow up surrounded by them. The United States is slowly increasing its awareness of the condition that it is in by companies improving foods and people paying more attention to the nutrition’s in foods. Also many food companies have died down on television advertising for kids, but it is still found in other expressed ways. While it is okay to advertise the question of is it okay to advertise to children is still not answered. It all depends on the consumers what is right and wrong and how to approach each product. Obesity from these products can be cured by hard exercise, but this is not recommended for children. It is more efficient for children to just eat healthy as they are still growing each day. So the next time an ad pops up on the screen and that little girl or boy is focused on it try to explain to them by reading the ingredients or the nutrition label why they should not eat it often. With small steps like these children
According to the Center for Disease Control (CDC) about “17% (or 12.5 million) of children and adolescents aged 2-19 years are obese” (Moreno et al., 2013 P.157). “Surveys administered in 1976-1980 and 2007-2008 show that the prevalence of obesity has changed from 6.5% to 19.6% among children 6-11 years old age and from 5.0% to 18.1% for those aged 12-19 years (Moreno et al., 2013 P.157).
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
It is said that fast food advertising is linked to rising childhood and teen obesity. The childhood obesity epidemic is a serious public health problem that increases morbidity, morality, and has substantial long-term economic and social costs (opposing viewpoints). Approximately 20% of our youth are now overweight with obesity rates in preschool age children increasing at alarming speed (opposing viewpoints). U.S. Surgeon General Richard Carmona said, “obesity is the fastest-growing cause of illness and death in the United States.” When I read this I was shocked. This is something that can change, but its up to ourselves to make that commitment. No one else has the power to do so but us. Did you know that treating obesity-related problems cost Americans $117 billion annually, that’s $420 per person (CQ Researcher).
Worcester Polytechnic Institution. "Fast Food Marketing to Children." Public Health Communication. (2007). http://www.wpi.edu/Pubs/E-project/Available/E-project-082107-231740/unrestricted/Appendix_1.pdf (accessed February 17, 2014).
Powell LM, Schermbeck RM, Szczypka G, Chaloupka FJ, Braunschweig CL. Trends in the Nutritional Content of Television Food Advertisements Seen by Children in the United States: Analyses by Age, Food Categories, and Companies. Arch Pediatr Adolesc Med. 2011;165(12):1078-1086. doi:10.1001/archpediatrics.2011.131.
Beales III, J. Howard, and Robert Kulick. Does Advertising On Television Cause Childhood Obesity? A Longitudinal Analysis. Journal Of Public Policy & Marketing 32.2 (2013): 185-194. Business Source Complete. Web. 19 Nov. 2013.
The Web. 28 Apr. 2014. The 'Standard' of the 'Standard'. ejournals.library.ualberta.ca>. Ryn, Zdzislaw.
As a little girl I loved watching television shows on Saturday mornings. I’d get upset when a show would proceed to commercial. That is until I watched the shiny new toy being played with by the girl my age and of course the cool new one that came into the happy meal, then I’d forget. After seeing the appealing commercial I’d run to my mom and try to slickly mention it. “You know McDonalds has a new Monster’s Inc. toy in their happy meal. Isn’t that great? “Now I realize that back then I was targeted by big companies to beg my parents for things that I didn’t need or that wasn’t good for me in order to make money. Advertising today is affecting the health of today’s children because they eat the unhealthy foods advertised to them on: television, the internet, and even at school. Therefore, an impassioned discussion of possible solutions has been brewing.