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A eassay on advertising influences on children
A eassay on advertising influences on children
advertising as a predictor for causing childhood obesity
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According to the Centers for Disease Control (2007), the rate of obesity among children between the ages of six and eleven in the United States has increased about five times compared with the rate in the 1970s (Yu 87). There are over nine million children in the U.S. today between the ages of six and eleven who are considered to be obese (Yu 87). The real question is what is the exact cause of obesity in children today?
Some people believe there is a link between the advertising children see on TV and obesity. There are many factors that lead up to childhood obesity. Children and adolescents, who are obese, are usually caused by several things. Both exposure to television food advertising and obesity are highly linked with the time children spend in front of the television, the parenting style and exposure to other kids of marking (Veerman). Here are some of the factors that may contribute to childhood obesity: lack of physical activity, unhealthy eating habits, genetics, social factors, media, and the environment. Advertising does not contribute to childhood obesity alone and solely targeting advertising as being the only factor will not make a huge impact on this ever-growing problem ("Childhood Obesity"). Some people argue that advertising is the only link but I will explain to you the reasons that I believe work together to cause the obesity epidemic.
The first cause that I will be talking about is advertising. The television market spends 10 billion on advertising in the hopes of influencing children (Zimmerman 336). The most common product advertised on television is food ads. During Saturday morning cartoons children will be exposed to one commercial pertaining to food around every five minutes (Zimme...
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...es and lead by example the kinds of food you buy for them. If they see you buying the healthy, nutritious foods than they will most likely buy them as well. If parents are more responsible, when it comes to teaching their children how to live a healthier lifestyle, we will probably see more of a decrease in childhood obesity.
As I have explained there are many factors that contribute to childhood obesity. I don't think they the issue can be linked to just the advertising to children alone. I have told you about some of the other factors that combined together contribute to childhood obesity. They include but are not limited to advertising, convenience of fast food, genetics, the environment and one of the biggest contributions, parental influence. If you find your child heading in the direction of childhood obesity consider all the things I talked about.
How does advertising affect childhood obesity? First, let’s define advertising. Advertising is a way for one to call public attention to a product, service, or need. When advertising a product, the idea is to create an interest or need in the consumer, to purchase the product. Recently, obesity has been hitting the United States in great numbers. Children and adolescents who are obese are at greater risk for sleep apnea, social and psychological problems, and low self-esteem. Children and adolescents
Fast food marketing has contributed substantially to childhood obesity. Fast food restaurants are everywhere for children. These companies continue to spend billions advertising mostly unhealthy foods to children and teens. “The researchers found that just six fast food companies are responsible for over 70 percent of all television ads viewed by children and teens” (Taft). Social media advertising has proved effective at engaging children because children are interactive and these ads are spread
professionals believe that fast food restaurants are a major factor in increasing childhood obesity in America. Their belief is that advertisements produced by fast food restaurants are targeting children as their audience. Health professionals believe that children of a young age are very easily persuaded by fast food advertisements, which creates more demand for their product resulting in an increased rate of childhood obesity. The American Psychological Association (APA) state on their website that,
The Relation between Food Advertisements and Childhood Obesity We see it all around us. Bulletin boards along the highway, magazines, newspapers, the internet, and television. Food advertisements have become the king of all media advertisements. These ads are everywhere, and they are impacting our society and children in a negative way. In a study done by Dr. Rhonda Jolly in 2010, scientists discovered that 42 million children in the United States under the age of five years old were overweight
companies are paying a lot of money in advertising to keep their business successful. A prime example is when parents reward their children for doing well in school by taking them to McDonald’s or Burger King. Children are growing up eating unhealthily and they continue to as they grow up. When have you ever heard a parent tell their child that they are going to get a salad for doing well in school? Kids are seeing McDonald’s advertising and it is contributing to our obesity rate as a nation. In the article
Caesar Barber was a 56 year old man who sued McDonald's, Burger King, Wendy’s, and KFC for his obesity of 270 pounds. He claimed the industries's advertisements and food were contributing to the amount of obesity in the world because it drew in him and many other obese people. He admitted he ate there four to five times a week, until he suffered from two heart attacks and a diagnosis of diabetes. Barber claimed that the fast food restaurants were responsible for his “injuries.” He was angry that
The growing rate of childhood obesity has consumers and health advocates urging the United States government to investigate the relationship between childhood obesity and marketing. Transiri states, in Don’t Blame the Youth, “As youngsters get fatter, parents, public health organizations and government officials continue to question the impact of food-marketing practices” (Casison-Tansiri). Childhood obesity rates are increasing in the United States because the advertising industry is targeting
shows that "greater familiarity with fast food advertising on television is associated with obesity in young people" (Pediatric Academic Societies parag.1). It is known that these children and adolescents are being extremely exposed to fast food advertising including the internet, social media, and particularly on television. The marketer and owners of these fast food restaurants use many techniques to attract children and help cause childhood obesity. Not only are they mainly targeting children but
In the recent decades, obesity has grown into a major health issue in the United States within young people. With 31 percent of the United States of children being obese, the United States has become the country with the highest rate of obesity in the world. Obesity is not only found among adults, but it is also now found mainly among children and teenagers. The childhood is a very important period for the initiation of obesity especially in this time. Eating practices that children are taught or
Obesity has been a common lifestyle in the lives of North Americans for many years. According to the Harvard Public School of Health, “the words overweight or obesity are ways to describe having too much body fat” (Cheung, 2016). Childhood obesity and adult obesity are different due to the growth rate of children. Childhood obesity has been a rising factor in today’s world. Obesity in children puts them at major risk for diseases such as cardiovascular disease and health problems earlier in age
Obesity rates continue to rise, especially among adolescents. Which is why it is important to understand the role that advertising plays on the Obesity epidemic. If there is a correlation it is important to look at different policies in the political world that could combat unhealthy food advertisements to children. Since obesity is such a significant problem, it is vital to find out what is causing or influencing obesity rates to rise so that preventative measures can be implemented. Six different
make money. Advertising today is affecting the health of today’s children because they eat the unhealthy foods advertised to them on: television, the internet, and even at school. Therefore, an impassioned discussion of possible solutions has been brewing. Advertising is the paid, impersonal, one-way marketing of persuasive information from an identified sponsor circulated through channels of mass communication to promote the adoption of goods, services or ideas. (“What is Advertising?”) Chuck Blore
Food marketing and advertising has had a direct impacts on the childhood obesity epidemic. There are many different ways that the food marketing business has addressed kids to their product. Food marketing and advertising has reached out to kids through their commercials, celebrities, health claims, internet, and packaging. These ways of food marketing and advertising has made a long term effect on children today. Children spend a lot of time watching television which is one of the main factors
three decades, the childhood obesity rate has increased three-hundred percent (Crouse par. 3). This also means that ten percent of children worldwide are overweight or obese (“Childhood Obesity” par. 33). According to the Centers for Disease Control being overweight is defined as, “having excess body weight for a particular height from fat, muscle, bone, water or a combination of these factors.” On the other hand, they define obesity as having excess body fat (“Child Obesity Facts” par.1). A child
OUTLINE I. Child Obesity A. Does child obesity affect you later in life positively or negatively? B. Child obesity does not let people succeed as a child because some people feel embarrassed. II. Child obesity is when a child is over their average weight and are lacking on eating the healthy foods they need. III. Fast Food Not The Reason? A. Fast food has lowered calories B. Parental Guidance C. Poverty IV. Twentieth Century A. More technology B. U.S. Department of Health Research and