Advertising And Censorship Of Advertising Essay

Advertising And Censorship Of Advertising Essay

Length: 1152 words (3.3 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Companies now have a difficult decision to compose about how they advertise. A few companies do not know if they should still use print advertising in fear that internet advertising is taking over and they also do not know whether internet print advertising or internet advertising will excel. There are a copious amount of pros, cons, and differences between their history, price, and how much they will be seen. When print advertisements started, merchants “...were far from convinced that the press was the best advertising medium, as hundreds of thousands of Britons did not read newspapers” (Advertising Age) but, as more Britons started to become more educated, merchants relied further upon print advertising to sell their products. Even when it was becoming an exceedingly efficient way of advertising products “many editors remained reluctant to admit that advertising provided a vital source of revenue.” (Advertising Age) Advertising was soon seen as a considerable source of revenue to newspaper publishers. These publishers begun to notice how much money advertisers are willing to spend so their advertisements would attract attention (Advertising Age). As a result of this, publishers were given much more freedom to raise prices until they were able to view advertisements as “...a vital source of revenue.” (Advertising Age) Advertising became even more cost-effective as the production costs decreased and, as companies were using more advertisements, they begun to realize that advertisements “...create desires in consumers.” (Advertising Age) In the 1880’s, advertisements including pictures begun to emerge in Britain. With that evolution in advertising, printing methods were improved so more complex pictures could be printed. Because o...

... middle of paper ... to obtain the consumer 's attention among the innumerable amount of other advertisements, the measurability is difficult to sort through due to the clicks being a mix of just “...impressions, click throughs or sales” (Rundquist) so companies cannot always tell if the advertisement completely worked, and there can be too many choices of websites to make sure it is the most effective one with the most of the targeted market (Rundquist). With an adequate amount of pros and cons for both print advertisements and internet advertisements, print advertisements will not disappear. They will not dissipate considering how print advertisements are found at bus stops, in magazines, on billboards, in magazines, at sport stadiums, everywhere. Also, print advertisements are more real to consumers. As a result of these reasons, print advertising will not disappear any time soon.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Censorship of Televison Advertisiong Essay

- It's a Saturday afternoon and you are sitting in your living room where you just finished watching your favorite episode of Seinfeld. Shortly after the credits a commercial comes on, while watching you noticed it's the Chrysler advertisement that everybody at work has been talking about. The advertisement shows a small fairy flying around waving her wand and magically changing anything she is pointing it at into something nice. As the fairy is flying the new Dodge Magnum is driving by and the fairy starts after the vehicle trying to use her powers on it....   [tags: TV Advertising Guidelines]

Free Essays
1611 words (4.6 pages)

Should Tobacco Advertising Be Banned? Essay

- Governments have control over several areas and aspects of what their constituents, businesses, and diplomats do. Governments typically have a say in the way people advertise, such as censorship. However, some Governments ban certain types of advertising such as tobacco ads because of the influence of the ads toward young, impressionable people and that the health and welfare of a country is more important than collected revenue and profits. In India, there has been a ban in place since 2001 on the advertisement of tobacco products (Unknown Author, 2001)....   [tags: Tobacco advertising, Tobacco, Tobacco industry]

Better Essays
1026 words (2.9 pages)

Is Censorship A Good Or Bad Idea? Essay

- Censorship ‘ Is censorship a good or bad idea?’ Censorship is all about deciding on what people can see and deciding on what people can view. Censorship is the suppression of speech or other public communication, which may be considered objectionable, harmful, sensitive or inconvenient as determined by the government, media outlet or controlling body. It clocks out content which mainly is harmful to people and it aims to protect children and vulnerable people by block and removing content from media to limit and restrict what they can see....   [tags: Pornography, Internet, Internet censorship]

Better Essays
1162 words (3.3 pages)

Essay about Advertising Aimed at Children

- Producing a 30 seconds commercial can cost more than filming a whole season of a television show today. Advertisers and marketers put in immense amount of work to create the most appealing advertisement to attract their viewers. Young audiences are a popular choice for advertisers to target because they are easy to persuade, as a result they can bring big profit to the companies. Children are exposed to on average 40,000 ads annually (Gunter, p2), and it has become a concerning problem for parents and experts....   [tags: Advertising ]

Better Essays
2333 words (6.7 pages)

Essay on The Debate of Censorship

- The United States Bill of Rights guarantees its citizens the freedom of expression, but how far does that freedom extend. Does the right to express yourself include the right to observe the expressions of others. According to pro-censorship view holders, it does not. But to those who feel strongly against censorship, the freedom of information, or the “right to know,” should be an absolute right granted to the American public. Censoring material is the responsibility of the individual, not the institution itself, and certainly not the job of a separate institution....   [tags: Controversy, Freedom of Expression]

Better Essays
752 words (2.1 pages)

The Controversy Over Internet Censorship Essay example

- The Controversy Over Internet Censorship      For many people, using the Internet has become practically a new way of life, especially for college students and the like.  Various types of information can be accessed at the touch of a button: anything from encyclopedias, to surveys and essays, to articles from magazines, and adult sites.  Anyone who pays for their Internet service is usually offered space for his or her own web page, and even many free services provide space for personal web pages.  All of this available space can be used for any number of reasons: posting newsletters for community groups, advertising for businesses, or just voicing one’s opinion.  For those of us who know...   [tags: Television Media TV Censorship essays]

Better Essays
1142 words (3.3 pages)

Censorship of David Wojnarowicz, Robert Mapplethorpe, and Francisco Goya

- The Censorship of David Wojnarowicz, Robert Mapplethorpe, and Francisco Goya Censorship is usually considered “official” censorship because it is action taken by governmental institutions such as government committees, or universities, to limit the view of a specific artwork or a group of works by the public. However, these concrete official actions taken to limit public view of specific artwork are only the results of the abstract “censoring attitudes” of individuals or groups of individuals, encouraging the actions....   [tags: Censorship Artists Art]

Better Essays
1678 words (4.8 pages)

Essay on Ban Tobacco Advertising From Sporting And Cultural Events

- Some believe that companies should have the right to advertise their products, even if they 've proven to be harmful for the consumer. When it comes to a product like cigarettes, there have been many studies about the toxic effects it can have on the user over a long period of time therefore banning advertising for such a product doesn 't seem unreasonable. In 2001, the Indian government proposed a bill that would ban tobacco advertising from sporting and cultural events, with the intention to lessen the appeal to the younger audience....   [tags: Tobacco advertising, Tobacco, Cigarette, Nicotine]

Better Essays
1481 words (4.2 pages)

Censorship And Censorship Of The Internet Essay

- The Internet began in 1969 as a project “ARPANET” funded by the U.S. Government, since then the use of the Internet has exploded. The number of users who use the Internet has rapidly grown from 738 million in 2000 to 3.2 billion users according to a new report from the International Telecommunication Union. The Internet is constantly expanding and evolving and the use of government regulation on the internet has become a big issue. Censorship of the Internet has be suggested to prevent many things such as pornography, hateful speech, and instructions to make bombs....   [tags: First Amendment to the United States Constitution]

Better Essays
1255 words (3.6 pages)

Censorship During World War II Essay

- Censorship has also shown its mark on politics throughout history. Socrates, who was a Greek philosopher, was executed in 399 B.C. for teaching unconventional views to his students. Though that was a long time ago, censorship still shows its mark in today’s government. Many authoritarian governments will prevent access to forms of information because of censorship. Because of the government controlling what information is being posted, many times they will also change the truth. Along with that, anyone who disagrees awaits punishment....   [tags: First Amendment to the United States Constitution]

Better Essays
2359 words (6.7 pages)