During the marketing process, the advertiser will give great detail about the product or service that is publicized. Under these circumstances it might pay the advertiser to exaggerate some characteristic that can be specified by the advertisement (Nelson 730). However, the advertiser must do this with caution. If the exaggeration is too extreme, the advertiser may have some adverse consequences. Such consequences could cause the item or service listed in the advertisement to not sell, and ultimately cause loss of hundreds, or perhaps, thousands of dollars. I believe that the best solution is to be forthright and as honest as possible when advertising the goods or services.
According to McCarthy, “print advertising is suffering”. The size of newspapers, for example, are thinner. Fewer ads mean fewer pages. However, advertising in the newspaper may be more effective because of less competition and the ad is more likely to be seen. Some people continue to get the newspaper for the sole purpose of utilizing the coupons. However, fewer people appear to be buying news...
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...ras (a pate made from goose liver (marinated in Cognac) and truffles), paired with a Quebec ice wine, followed by the chocolate mousse. It is said it will have one falling in love with the Francophone city (Tuff 63).
In conclusion, my analysis of the advertisement is that it provides great detail. The descriptions of the attractions to attend, shops to visit, restaurants to dine, and adventures to explore were emphasized with convincing elements. I tried to imagine myself there, walking along the cobblestone paths, passing by the shops and smelling the aromas of nearby merchants. It makes me want to discover more about this city. I realize that taking a trip to this city might be difficult for me. I’m afraid of flying, and I do not know if I can remain in a vehicle for that length of a trip. This advertisement convinced me that I must visit this city in the future.
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