The Importance Of Advertising

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Advertising, in my opinion, is a method of getting the word out about a particular item to be sold, a particular place to visit, or a particular service that can be provided. Advertising is everywhere around us. Basically, it is someone trying to sell something. Consider a person wearing clothing with some sort of logo available for everyone to see. Consider a company that is describing their product or service in detail. They will use words that will catch the attention of most consumers. Perhaps, they will use words that will appeal to a specific customer base. The advertisement must be enticing enough for the consumer to purchase the item or service that is offered. During the marketing process, the advertiser will give great detail about the product or service that is publicized. Under these circumstances it might pay the advertiser to exaggerate some characteristic that can be specified by the advertisement (Nelson 730). However, the advertiser must do this with caution. If the exaggeration is too extreme, the advertiser may have some adverse consequences. Such …show more content…

For instance, the classical detergent ad shows a homemaker satisfied with an even whiter wash; perfumes feature picture-perfect models; and cars cruise through beautiful landscape free of traffic. Many ads contain unexpected detail or extend simple ideas so that they become more intricate and complicated (Reinartz 108). One good example is an ad for Wrigley’s 5 gum, a man is submerged in tiny metal balls that bounce off his skin to represent the tingle one feels while chewing gum. The dimension of creativity is about blending or connecting normally unrelated objects or ideas. Ads with a high level of creative contain appealing verbal, visual, or sound elements. As a result, consumers often view the ads as almost a part of art rather than an obvious sales pitch (Reinartz

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