Advertising “refers to a system of communication through which goods and services are brought to the attention of the public.” (Johnston, p.57). Advertisement are no longer just about promoting a product, they now exist to advertise lifestyles. In today’s competitive society, marketers and advertisers always want to be one step ahead of their competitors; and sometimes it can result in misconduct.The Federal Communic...
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...and marketing. The Future of Children, 18(1), 205-234.
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Gunter, B., Oates, C., & Blades, M. (2005). Advertising to children on tv, content, impact, and regulation. Mahwah, New Jersey: Routledge.
Kelly, B., et al. (2010). Television food advertising to children: A global perspective. American Journal of Public Health, 100(9), 1730-1736.
Johnston, R. (2010). “Advertising in Canada.” In Leslie Shade (ed.) Mediascapes: New Patterns in Canadian Communication. Scarborough, ON: Nelson Thomson. 102-120
Ramsey, W. A. (2006). Rethinking regulation of advertising aimed at children. Federal Communications Law Journal, 58(2), 361.
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