Advertising nowadays is a powerful phenomenon; far more powerful than several years ago when social networks and the internet were not a part of everyone’s daily routine. With such a variety of media channels, contemporary marketing has become extremely influential. Not only that, but also the extent to which consumers allow ads to penetrate their minds has been fascinating scholars and psychologists for years now. Numerous studies throughout the academic world are trying to explain the effect which advertising has on consumers – how do they manage to promote their products so successfully; do people really need them? For example, a paper by Melanie Dempsey and Andrew Mitchell on this speci...
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Thompson, Ethan. “John Kenneth Galbraith “The Dependence Effect.” AdCrit. 19 Jan. 2011. Web. 5 Dec. 2011. < http://adcrit-tamucc.blogspot.com/2011/01/john-kenneth-galbraith-dependence.html>.
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