Essay on Advertising Age

Essay on Advertising Age

Length: 2258 words (6.5 double-spaced pages)

Rating: Term Papers

Open Document

Essay Preview

Leo Burnett, a 20th-century advertising executive, has once upon a time boldly stated, “Good advertising does not just circulate information. It penetrates the public mind with desires and beliefs.” Years ago children had a couple of dolls and a Lego set, and that was all they needed. The children of today, however, are raised differently. Money buys them iPads, laptops, videogames, but somehow, they still want more. In the contemporary world of ever-growing consumerism, people’s needs and wants have started shaping according to the commercial and the cultural environment they are exposed to. The advertising industry takes advantage of people’s constant desire to live a better life and possess nicer things. Production is expanding with high speed due to the same reason. This essay will discuss the basic aim of advertising – to convince customers they not only need but also want a certain product – by comparing and contrasting the opinions of John Kenneth Galbraith, a noted scholar, and F.A. Hayek, a professor and Nobel Laureate in Economics.
Advertising nowadays is a powerful phenomenon; far more powerful than several years ago when social networks and the internet were not a part of everyone’s daily routine. With such a variety of media channels, contemporary marketing has become extremely influential. Not only that, but also the extent to which consumers allow ads to penetrate their minds has been fascinating scholars and psychologists for years now. Numerous studies throughout the academic world are trying to explain the effect which advertising has on consumers – how do they manage to promote their products so successfully; do people really need them? For example, a paper by Melanie Dempsey and Andrew Mitchell on this speci...


... middle of paper ...


.... 2011. .

Shah, Anup. “Creating the Consumer.” Global Issues . N.p., 14 May 2003. Web. 5 Dec. 2011. < http://www.globalissues.org/article/236/creating-the-consumer>.

“The things you own end up owning you.” FightClubQuotes.net. N.p., n.d. Web. 5 Dec. 2011..

Thoma, Mark. “John Kenneth Galbraith’s Contributions to Economics.” Economist’s View . N.p., 30 Apr. 2006. Web. 5 Dec. 2011. .

Thompson, Ethan. “John Kenneth Galbraith “The Dependence Effect.” AdCrit. 19 Jan. 2011. Web. 5 Dec. 2011. < http://adcrit-tamucc.blogspot.com/2011/01/john-kenneth-galbraith-dependence.html>.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Alcohol Advertising-Under Age Drinking Essay

- In researching my report on alcohol advertising, I came across underage drinking and what influences someone under the age of 21 to drink. I today’s society, I don’t believe that the under 21 age group is influenced by alcohol advertisements, such as television and magazines, but more so by their peers as well as how they are raised by their parent(s) as well as how much time the parent(s) spend with their children. After one graduates from high school it usually means that the person will go off to college and the perception being that there will be a lot of parties, drinking and just being away from the parent(s)....   [tags: Parenting on alcohol]

Free Essays
1850 words (5.3 pages)

The Impact of Advertising on Children Under 12 Years of Age Essay

- 1 Introduction The flourishing development of market for children encourages the investment on children’s advertising. Nowadays, children are surrounded by various types of advetisings even in school. The overexposure to commericals triggers our concerns on children’s physical and mental health. Many people suggest a more restrictive control of advertising to protect young people from harmful advertising. This essay will discuss the impact of advertising on children under 12 years of age and the regulation of children’s advertising....   [tags: childhood, personal communication, behavior]

Term Papers
1589 words (4.5 pages)

Essay on Advertising Fast Food to Children Under The Age of 12

- How much do the fast food companies spend for advertising to children in the United States. In 2009, “The Fast food companies spent over $ 4.2 billion in the fast food industry alone to market on television, the internet, social media sites, etc” (Brownell, 2009). This amount of money demonstrated that advertising to children is big business for companies, but it affects children directly, who are innocent of future generations. The purpose of this essay is to convince legislators to consider banning the advertising of fast food to children under the age of 12 in children’s programming....   [tags: Marketing, Unhealthy Food]

Term Papers
2030 words (5.8 pages)

Lettering in the Digital Age and How it Is Used in Branding and Advertising

- I have always had a fascination with letters and words for as long as I can remember and until a few years ago, I did not realise that my actual fascination was with typography and lettering. The way the letters can form so beautifully leaves me in awe. It seems natural for me to focus my dissertation on lettering and typography. The terminology is often confused. Lettering is the art of drawing letters by hand, usually in a one-off decorative way. Whereas typography is the study of letters applied to typefaces and usually the creation of fonts, such as Helvetica....   [tags: typography, marketing]

Term Papers
886 words (2.5 pages)

Essay on Trading Beauty For Age

- Trading Beauty For Age Although the young and sexy allure is used through the advertising world, the use of older men is a cleaver advertising strategy that has become popular with the reliable and dependable appearance of the older man. As I will show in these ads, there is a correlation between the products being presented and the father type figure, and this is a very clever play on the products. Because consumers can relate to the settings of the men and their surroundings, these ads are becoming more popular....   [tags: Advertising]

Term Papers
716 words (2 pages)

Consumerism: Marketing to Children in the Modern Age Essay

- Consumerism: Marketing to Children in the Modern Age While watching TV in the evening one is expecting to see a fair amount of commercial advertisements. It doesn’t really matter if you stick around to watch the commercial or not Americans watch so much TV that they will get you eventually. The easiest hook is the never ending food commercials during the 6 o’clock time frame. What advertisers are creating is memories; you may not jump up immediately and head to the closest fast food joint right then and there....   [tags: targeted advertising campaigns]

Term Papers
746 words (2.1 pages)

Advertising And Social Responsibilities Of Advertising Essay

- Introduction: Advertising to children is a controversial issue that has been debated for years. Advertising plays a significant role in business and in society. Alongside with advertising comes ethical and social responsibilities, this is most important when advertising is directed to children of all ages. It is obvious that commercials targeting children have experienced great changes over past years, leading to exceptional levels of advertising reaching young audiences. Advertisers use different tactics to attract children’s attention, resulting in several opinions that vary in response to this particular issue....   [tags: Nutrition, Obesity, Advertising, Child]

Term Papers
1581 words (4.5 pages)

Essay on Advertising Targeted to Children

- It is an irrefutable thing more and more people today are spending money on brand name items and the multibillion dollar organizations are making more and more money every day because of advertisement. It seems as if everywhere you go there is some kind of advertisement present, whether if it’s on the side of a bus on a billboard or on the back of a milk carton. Promotion of items has been occurring since the birth of bartering, advertisement is an unavoidable thing especially in today’s modern society....   [tags: Advertising ]

Term Papers
1036 words (3 pages)

Advertising And Censorship Of Advertising Essay

- Companies now have a difficult decision to compose about how they advertise. A few companies do not know if they should still use print advertising in fear that internet advertising is taking over and they also do not know whether internet print advertising or internet advertising will excel. There are a copious amount of pros, cons, and differences between their history, price, and how much they will be seen. When print advertisements started, merchants “...were far from convinced that the press was the best advertising medium, as hundreds of thousands of Britons did not read newspapers” (Advertising Age) but, as more Britons started to become more educated, merchants relied further upon pr...   [tags: Advertising, Marketing, Internet, World Wide Web]

Term Papers
1152 words (3.3 pages)

Essay on In what ways does advertising effect young people?

- We can see advertising everywhere around us, in the streets, television, magazine and radio. Currently most companies are finding different ways to sell their products. Advertising expert try to appeal to young peoples needs and feeling making their product attractive and desirable. As a result this affects young people to drink alcohol and eat junk food. This essay will explain that advertising increases young peoples obesity and encourages them to drink alcohol. Advertising affect young peoples obesity in different ways....   [tags: Advertising]

Term Papers
659 words (1.9 pages)