Advertising : Advertising And Advertising Essay

Advertising : Advertising And Advertising Essay

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Imagine a time when you were reading a magazine and stumbled upon an advertisement that influenced you to go out and purchase that particular product. This proves as the typical goal of marketing companies since persuasion of consumers inevitably leads to a higher profit. Likewise, advertising agencies use various different approaches in marketing their products. This approach can be exemplified by drawing comparisons from two different advertisements, Schick and Wrangler. Schick’s advertisement contains qualities that are effective and promote their product in a manner that persuades consumers, where the Wrangler ad lacks many of these qualities.
When it comes to advertisements, using various forms of ethos, pathos or logos can impact a consumer’s decision on whether to purchase a product or not, although companies will try to get their message across in their own unique way. Wrangler 's attempts to influence consumers and prove their slogan, “Be comfortable in your own jeans,” by showing a man wearing their jeans, looking like he is having a good time with his friends. I don 't believe this is an effective way of getting more sales because a picture of a man wearing jeans does not prove that he is comfortable since his happiness depicted in the advertisement could simply come from being with his friends. Given these points, this particular advertisement didn 't persuade me to desire the product due to the ineffectiveness of the ad. On the other hand, Schick 's message for the ad is effective because it successfully relates to all men who have facial hair. Schick attempts to illustrate that their razor will give you confidence, where the competitor 's razors make you look unconfident and unhappy. By observing the differen...


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... For the Schick ad, I saw the product and right away knew what the advertisement was trying to sell. Since I saw the product right away, it made me contemplate whether my own razor was as good as theirs. Simply said, when advertisements are clear and precise about their product and what they want to sell, companies will receive more profit and success for their brand.
For a company 's product to have efficient and profitable sales, their advertisements must have an easily noticeable product, have a direct message, and own unique characteristics. Schick has a better ad than Wrangler since Schick follows these three guidelines in a much better manner. All things considered, even though Wrangler is a good and well-known company, this particular advertisement for Schick promotes their product using effective methods that aren’t apparent in the Wrangler advertisement.

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