Schik Vs Wrangler Essay

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Imagine a time when you were reading a magazine and stumbled upon an advertisement that influenced you to go out and purchase that particular product. This proves as the typical goal of marketing companies since persuasion of consumers inevitably leads to a higher profit. Likewise, advertising agencies use various different approaches in marketing their products. This approach can be exemplified by drawing comparisons from two different advertisements, Schick and Wrangler. Schick’s advertisement contains qualities that are effective and promote their product in a manner that persuades consumers, where the Wrangler ad lacks many of these qualities. When it comes to advertisements, using various forms of ethos, pathos or logos can impact a …show more content…

The Wrangler ad uses a generic setting of a bar, where a man wearing Wrangler jeans is shown enjoying himself with a few friends. The characteristics of this advertisement are similar to many others such as older cigarette ads, where people are shown using the product and enjoying themselves with their peers. This advertisement will often only attract men that are used to purchasing Wrangler products since no significant characteristics of this ad makes consumers desire to purchase the product. On the contrary, Schick’s advertisement proves as anything but generic. It shows a Schick razor built with a muscular robotic body, where their competitor is shown with a smaller build and looks unconfident. Schick utilizes the strategy of creating a brand image for both companies, while presenting themselves as the superior choice in the shaving market. Also, it incorporates aspects of current society and politics by using a format that can slightly resemble the 2016 election by the use of small details and color schemes. The uniqueness of this advertisement makes consumers feel that Schick’s razors are superior to other brands and will inevitably last longer and function

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