Advertising : Advertising And Advertising Essay

Advertising : Advertising And Advertising Essay

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Advertising has been round for centuries; starting with print ads, then evolving into radio and TV adverts. Each form of advertisement requires several different strategies in order to make the advertisement effective and appealing to the consumer. With the ever popular rising of the usage of the internet, online advertisements have also become more popular. According to Dr. David Evans, who received his Ph.D. in Economics, e-commerce, or sales processed online, were equal to 34 billion dollars as of 2008. (Evans, 2) This amount has only grown and will continue to grow as the usage of the internet becomes more and more popular. The heart around this monumental sum of revenue is online advertising. Advertising agencies optimize their online advertisements by using special online features and little pieces of online software. Dr. Evans also claims that advertising agencies “increasingly make use of detailed individual information, predictive methods, and matching algorithms to create more efficient matches between consumers and advertisers.” (Evans, 1) However, it is heavily considered as to whether or not businesses are invading internet users’ privacy. Despite potential invasions of privacy, products that are advertised heavily online, with the help of online tracking, are sold more frequently both online and offline (in-store) than those of their competitors which do not advertise online.
A possible argument against this claim is the fact that most of today’s internet users claim that they ignore most of the online advertisements because they view them as “annoying” or “intrusive”. According to Jack Loechner, an expert in the fields of Business and Advertising, a survey conducted by Goo Technologies found that “82% of Americans ...


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...r, “pop-ups” have seen a very sharp decline in usage, to the point where it is now almost rare to see a “pop-up”.
Advertising agencies have now placed their ads in less intrusive spots on webpages, such as at the very top of web pages (banner ads) or along either side of the webpage. Current Facebook users will now see advertisements in the middle of their news feed, which has proven to be less intrusive than other areas of the webpage. Advertisements certainly have not lost any effectiveness by placing the advertisements in less intrusive places. In fact, they have almost gained effectiveness because they are in less intrusive spots. The users are no longer as easily frustrated or annoyed by the advertisements, therefore allowing the users to focus more on the product/service that is being sold rather than how annoying the advertisement is to their online browsing.

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