A possible argument against this claim is the fact that most of today’s internet users claim that they ignore most of the online advertisements because they view them as “annoying” or “intrusive”. According to Jack Loechner, an expert in the fields of Business and Advertising, a survey conducted by Goo Technologies found that “82% of Americans ...
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...r, “pop-ups” have seen a very sharp decline in usage, to the point where it is now almost rare to see a “pop-up”.
Advertising agencies have now placed their ads in less intrusive spots on webpages, such as at the very top of web pages (banner ads) or along either side of the webpage. Current Facebook users will now see advertisements in the middle of their news feed, which has proven to be less intrusive than other areas of the webpage. Advertisements certainly have not lost any effectiveness by placing the advertisements in less intrusive places. In fact, they have almost gained effectiveness because they are in less intrusive spots. The users are no longer as easily frustrated or annoyed by the advertisements, therefore allowing the users to focus more on the product/service that is being sold rather than how annoying the advertisement is to their online browsing.
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