Advertisements- How Appealing Are They?

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Advertising is undoubtedly one of the most effective methods of persuasion in America. They are used to captivate an audience lure them in to performing certain actions that can range from purchasing certain products to starting a weight-loss diet or supporting a certain charity. The question is, what makes an advertisement appealing? If one were to go back in time and ask Aristotle, his response would be ethos, pathos, and logos. The texting ad effectively uses ethos, pathos and logos, the cigarette ad semi-effectively uses logos, and the nose hair trimmer ad effectively uses ethos; but, the cigarette ad does not use ethos or pathos and the nose hair trimmer ad does not use logos or pathos; therefore, the texting ad is the most effective because it uses all three methods of persuasion.
The first advertisement shown is the texting ad. Upon viewing the advertisement, it is obviously geared towards cell phone users who are driving on the highway. The big billboard is strategically placed next to the highway to make sure that drivers are able to see it clearly as they pass by. The image shows the inside of a car that has its airbag deployed with the phrase “text to deploy” written on the airbag. The phrases “stop the texts” and “stop the wrecks” are written in the lower right corner of the image. On the bottom of the image, the Ad Council and the National Highway Traffic Safety Administration seals of approval are shown (Texting). The intended message of this advertisement is that drivers should not be texting while operating their motor vehicles. It is not intended to convey that if you send out a text message the airbag will automatically deploy. The purpose of the advertisement is to prevent drivers from using their cell phones...

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...te ad were unable to establish all three aspects—ethos, pathos, and logos; therefore, the texting ad was the most effective advertisement.

Works Cited

Cigarette. Advertisement. 1.bp.blogspot.com. Buttout, n.d. Web. 21 Nov. 2013.
Fowles, Jib. “Advertising’s Fifteen Basic Appeals.” Research & Composition in the Disciplines. Ed. Laurence Behrens. New York: Pearson Learning Solutions, 2011. 515-532. Print.
NHTSA. "NHTSA's Mission." NHTSA's Core Values. National Highway Traffic Safety Administration, n.d. Web. 21 Nov. 2013.
Nose Hair Trimmer. Advertisement. Most.themost10.netdna-cdn.com. The 10 Most of Everything, n.d. Web. 21 Nov. 2013.
Panasonic. "Panasonic Company Profile." Panasonic.com. Panasonic Corporation of North America, n.d. Web. 21 Nov. 2013.
Texting. Advertisement. Www.oaaa.org. Outdoor Advertising Association of America, n.d. Web. 21 Nov. 2013.

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