As a English teacher,Lutz criticizes the linguistic habits of hucksters and how it misuse the language in his article. He alerts readers to the special power of the ‘‘weasel word”. He states this about weasel word,“....those familiar and sneaky critters that appear to say one thing when in fact they say the opposite or nothing at all”(Lutz,357). For example, how a weasel persuades people that the eggs is not hallowed by eating inside of an egg and deceive us by putting it back in the nest like how it appeared before. The advertisers use similar persuasive techniques like a weasel in their ads by using words or claims which appear really appealing in the beginning, but upon close examination they appear to be like hollowed out eggs in the nest which has nothing in it.
Lutz points that advertising words appear to say one thing when in fact they say the opposite or nothing at all. He claims that advertisers has great ability to turn simple English words.Lutz discusses about the common weasel words in his article. He claims that when an ads says ‘...
... middle of paper ...
...sing claims through language. O 'Neill pointed out that it our fault that we let advertisers trick us .
Advertisers have to be careful in what they say in their ads, in the claims they make for the products. Even though only few people admit being influenced by advertisements, but a well-designed advertisements can have significant effects on them. In 21St century,the advertising reflects and structure our attitude towards reality of the world. The each and every word in an ad has only one purpose which is to put the product in the spotlight using any strategies so advertisers can get customers to buy the product.The only way we can save ourselves from these advertising pitfalls is by developing and using a strong critical reading,listening and looking ability before buying the products
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