Essay on Advertisements Can Not Triumph Unless They Capture Our Attention

Essay on Advertisements Can Not Triumph Unless They Capture Our Attention

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Advertisements cannot triumph unless they capture our attention. Advertisers use different strategies like slogans, pictures,claims so those advertising messages do not forgot by the audience and persuade people to buy the product being sold. The language used in these various forms of media has a huge impact on their effects on the consumer. William Lutz, the author of “With these words,I can sell you anything” and Charles A. O 'Neill, author of, “The language of advertising” have contrasting views about the system of advertising. Lutz and O’Neill have different approaches of persuading audience about their views on language manipulation in advertisements.
As a English teacher,Lutz criticizes the linguistic habits of hucksters and how it misuse the language in his article. He alerts readers to the special power of the ‘‘weasel word”. He states this about weasel word,“....those familiar and sneaky critters that appear to say one thing when in fact they say the opposite or nothing at all”(Lutz,357). For example, how a weasel persuades people that the eggs is not hallowed by eating inside of an egg and deceive us by putting it back in the nest like how it appeared before. The advertisers use similar persuasive techniques like a weasel in their ads by using words or claims which appear really appealing in the beginning, but upon close examination they appear to be like hollowed out eggs in the nest which has nothing in it.
Lutz points that advertising words appear to say one thing when in fact they say the opposite or nothing at all. He claims that advertisers has great ability to turn simple English words.Lutz discusses about the common weasel words in his article. He claims that when an ads says ‘...


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...sing claims through language. O 'Neill pointed out that it our fault that we let advertisers trick us .
Advertisers have to be careful in what they say in their ads, in the claims they make for the products. Even though only few people admit being influenced by advertisements, but a well-designed advertisements can have significant effects on them. In 21St century,the advertising reflects and structure our attitude towards reality of the world. The each and every word in an ad has only one purpose which is to put the product in the spotlight using any strategies so advertisers can get customers to buy the product.The only way we can save ourselves from these advertising pitfalls is by developing and using a strong critical reading,listening and looking ability before buying the products











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