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The product being sold in the advertisement is Little Debbie Oatmeal Creme Pies. Little Debbie Oatmeal Creme Pies are known for being two soft, chewy oatmeal cookies baked with whole grain oats and molasses, and then layered with a sweet creme filling. Little Debbie’s Oatmeal Creme Pies sell happiness, and they also allow the consumer to reminisce about fond memories of the past as well. The item’s perceived value is low priced. The advertisement’s overall dominating impression is a bright and colorful ad that wishes to persuade parents, who want to buy their child a tasty snack, to buy a treat that brings back memories and fills their life with joy. The advertisement targets adults who want a sweet and delicious snack for their families. The producers of the ad knew that parents would buy this product to keep their little ones happy. It also targets children who have a sweet tooth and will ask their …show more content…
It also shows that even over time, the woman never outgrew the taste of the oatmeal creme pie just like how consumers who purchase this product will never grow old of it. Above the girl, the viewer also sees the text: “You loved it as a kid.” Above the woman, it is also seen with having the text: “You’ll love it as an adult.” This further shows that the taste will never outgrow no matter how old the viewer or buyer gets. Even though the product is a low-end product ranging between two and four dollars, Little Debbie Oatmeal Creme Pies bring much enjoyment to the consumer. This advertisement was created to encourage parents to buy the same delightful snack for their children that they grew up on. The message that the producers wanted to imply in the advertisement was clear and engaging. This advertisement was a fun and bright way of gaining parent’s interest on the
Any child who sees this TV commercial will end up believing that Weetabix chocolate is their morning coffee and thus will only associate playing time with Weetabix. This also is the part of the commercial that I believe is controversial because if a child has put his or her mind to this mentality it means they will end up believing that they cannot do anything creative without having this product. To the children who see this commercial and live in a family that cannot offer them Weetabix will believe that they are inferior to the other children who consume it on daily basis. Therefore, this commercial only favours the rich type of children but do not consider the under privileged. Yes, even though the target audience in this TV commercial are children, it should have been created to favour all the
When looking at the ad, you notice an appeal to happiness. Although, an excitement to go buy skittles or starburst appears too. Starburst is included in the fine print on the bottom of the ad. It gives a feeling to buy lots of skittles for the codes on the packaging to enter to win, like gambling. The animated characters are so cute. The color of the red sky and what looks like white stars in the background give an unrealistic feeling; although the upside down rainbow gives it a more realistic feeling. If one loves Marvel movies, they would be excited the movie is out on May 5. These feelings fall under pathos.
One of the most eye catching ads on television lately has been an add done by Extra gum, called Origami Crane. It was created to sell Extra gum by connecting it to peoples everyday lives. This ad is a commercial that lasts a little over a minute, and yet has the ability to connect to peoples lives so easily. The main reason the add has the ability to connect to people so well is because it targets families, more so towards the daughters, and fathers of these families. The ad shows that the company who creates extra gum, does have families in mind while making ads. Not only did they keep their add family friendly, which at times can be difficult to find, they actually focused their ad more towards simple, everyday families while still having the ability to draw other people who don’t have families in.
...he psychological effect this presentation calls upon with the audience centers around making the individual feel better or happy, as stated with the claim of sharing the M&M’s. This ties into the subconscious need the product is claiming to satisfy, because it would be reasonable to assume that everyone wants joy and happiness and it just so happens that the company has the object that will give the customer these feelings. Another desire being played upon can be seen directly in the treat, sugar. From a young age many are given sweets like candy and acquire a taste or wanting for more and it would be because the human body needs sugar as a component to run. However, to much sugar or of the wrong kind can yield different results than those that expected. As stated in the ad, it is about finding a balance between things that will benefit individuals in the long run.
“The lighter way to enjoy chocolate,” to me this phrase is referring to the fact that African American women are often nicknamed as “Chocolate” due to their darker skin, and that’s why this African American woman is being compared to Hershey’s Cholate syrup. Therefore, this advertisement implies that Hersey’s chocolate syrup is the lighter way to enjoy chocolate, rather than a larger African American woman. This ad is may be detrimental to the self esteem and confidence of many women. “Despite a small degree of tokenism, black women are rarely represented in mainstream iconography.” (Pg. 248) [4] This advertisement resonated with me on a more personal side as I relate to being an African American women dealing with the pressures of societal expectations. African American women have many stereotypes that follow them in life. They are known to be big, loud, sassy, and obnoxious women. So, when it comes to playing a role in advertisements, we are immediately placed in roles that fit our description. Advertisements such as these just reinforce the negative stereotypes placed on
The “Berries and Cream” video (https://www.youtube.com/watch?v=Ryjpbd4D4bg) is a thirty-four second television commercial produced by The Wrigley Company. The type of advertisement being used is for The Wrigley Company’s Starburst which is a taffy-like candy. Three characters are featured: two present-day teenage boys and a man who is dressed in Victorian era style clothes. In the video, two boys appear to be at a place of employment. One of the boys asks the other if he has tried the new Berries and Cream Starbursts and before the other can respond, the Victorian man interrupts to express his excitement about the flavor. The Victorian performs a short improvisational dance while singing a tune that expresses his liking for the candy and the end of
Nutri-Grain cereal bars were created by the Kellogg Company and first introduced in the 1970’s Australia. They were later introduced to the United States and other countries. As more women began to work outside the home, the ritual of a family breakfast became obsolete as many individuals turned to quicker solutions for breakfast. The Nutri-Grain bar soon became popular as the on-the-go snack during the 1990’s. The cereal bar also comes in a variety of flavors that kids love, from blueberry to strawberry yogurt and has the texture a soft, homemade cookie. This television commercial centers on the theme of fostering a relationship between today’s kids and nature (see Appendix A). As the youth of today spends more time in the electronic world,
M&M Minis are marketed toward kids by using an energetic marketing forum. They are usually shown running, jumping, and sliding around all over the place. There is a new flavor of M&M's specifically targeted at the increasing American Latino population. This new flavor is called dulce de leche, or caramel. Caramel has been a staple in the Latino diet for many years, so it is clever for M&M/Mars to develop this product and direct it towards Latinos. The elegantly packaged holiday gift box of chocolates called "Creations" is directed towards middle-aged women because it allows her to give a gift that she knows will be appreciated. It looks like it costs a lot more than the actual price and it is a familiar product everyone likes. The new confident image of the green M&M is aimed at women. Women can relate to her sexy and self-assured attitude. Women can also appreciate that "green's" allure comes from her personality and not her figure. M&M's works hard to make sure that their brands are at the back of consumers heads all ...
Nabisco, the company that produces Oreo Cookies, has always been known for outstanding commercials. Yet this “Oreo Cookie” commercial is perhaps the most remarkable. First, she twists the cookie apart and then, this cute little girl with her hair in pigtails proceeds to dunk the cookie in a tall glass of milk, submerging her entire hand. The camera then shifts to show the child’s grandfather eating the cookie in the same manner. This advertisement aims at leading audiences to reminisce of the simple pleasures of their childhood, like enjoying a cookie. While doing so, the advertisers have created a memorable commercial.
Sutherland, Lisa., MacKenzie, Todd., Purvis, Lisa., Dalton, Madeline. “Research shows that food and beverage product placements in movies may be a potent source of advertising to children.” Hood Center of Children and Families. Retrieved April 22, 2014. (http://hoodcenter.dartmouth.edu/FoodProductPlacement.html)
13). Both of these types of images are shown through this ad. The Lunchables ad is showing renditions of the world through the young kid in a school setting, however; the lunch box exploding with paint and animals is more abstract but it still accurately reflects how the kid feels when he opens a Lunchables. Bignell (2002) explains “the aim of ads is to engage us in their structure of meaning, to encourage us to participate by decoding their linguistic and visual signs and to enjoy this decoding activity” (p. 33). The Lunchables ad has many signs the viewer can decode. One important sign in the ad is the African American young boy sitting with a shocked and ecstatic look on his face. He signifies that he is happy and eager to eat a Lunchables. The food coming out of the Lunchables symbolizes the actual food someone would eat if they were to get the Turkey and Cheddar cracker snacks Lunchables. It relates to the Lunchables because it is a real representation of the inside of the box. The paint and paintbrushes symbolize creation and fun. They relate to the ad as a whole because they represent the creation of making your own lunch with a Lunchables, which is one of the reasons why the Lunchables are so successful. The paint and brushes also signify making a mess and that is something
This advertisement makes Diet Coke popular because it focuses on why the consumers drink the product; it 's refreshing and does not cause weight gain. This is proved in the advertisement because the women portrayed are happy and having a good time while sharing a Diet Coke, which leads the consumers to believe that they should buy a Diet Coke as well. This association increases sales and helps improve the overall market
In the first part of the advertisement the man makes a comment saying, “So the harder a wife works, the cuter she looks!” Implying that if the consumer eats Kellogg’s PEP cereal she too will gain “cuter looks”, strongly emphasized by underlining the slogan. With the product they won’t just gain an extra boost of energy to continue daily chores, but will also gain the eyes of their husband. The wife looking perky and agreeable, the admiration from her husband appeals to the audience which is directed towards both men and women. Men are targeted through the fantasy of having a more attractive wife. The main tagline suggests that men can purchase the product and expect improvements in their wives looks. Women are targets as well, in hopes of gaining a “cuter” appearance that will appeal to the man in their life. The target audience negatively attracts men and women, again showcasing how these roles define both a man and a woman into whom society believes is acceptable. Women having to conform into a tight strict guideline that must tend to a man 's wants and needs; as if a women must bow down to a man in order to gain respect, love and
product. Animated characters, catch phrases, and toys are used to lure a child to the product.
This advertisement most likely wants a universal audience so it does not try to appeal to a certain status or rating. It gives no sense of appeal to thrift or savings. This advertisement is most likely aimed at all consumers. The ladybug that was mentioned in the previous paragraph might even signal that they are trying to appeal to a younger audience as well. On the right side of this Coca-Cola advertisement, besides the Coke bottle, the creators have placed a quote that says, “open a Coke, open happiness”. This quote appeals to the consumers emotions because they try to infer that by drinking a Coke you, the consumer, will become happier. In the background they purposely made it look joyful to give a happy feel to the advertisement. The tone of this advertisement would have to be joyfull. Considering the creators most likely trying to portray to a universal audience, they want all consumers to take note of this advertisement and have no one excluded from purchasing their products. I don’t believe this advertisement is trying to offend anyone. In the Coca-Cola advertisement it tries to grab people's attention with its imagery, color, emotional appeals, plain folk, and loaded language. Loaded language is also a persuasive strategy. Advertisers use loaded language to include words in their advertisement that have a positive or negative meaning to help explain the advertisement or product. “In many cases, the shopper has been prepared for the shopping experience by lush, colorful print advertisements, thirty-second television minidramas, radio jingles, and coupon promotions. (Thomas Hine, Page 115) Hine is discussing how the consumers are persuaded to buy particular items even before going shopping because of the advertisements they have seen prior. Advertisements are the supplier's way of persuading and manipulating the consumers. Now I will talk about an