The above advertisement is a commercial for an Axe Excite body cologne. The commercial begins with an angel falling from the sky. The commercial continues to show multiple angels falling from the sky, mesmerizing pedestrians as they walk pass. The angels are eventually seen gathering around a young boy—implying that he must be the one who is wearing the new Axe Excite cologne. The angels evidently remove their halos and smashes them onto the ground, while also having a sinister grin on their faces. The commercial ends with a voice over announcing: “New Axe Excite: Even Angels Will Fall.” The intended audience are obviously men—specifically young men. By using young women, the commercial manipulates the male audiences with the idea that if they buy the Axe Excite cologne, angels (in reality: beautiful girls) will chase after them and seek sexual favors regardless of their morals and beliefs. Other than sexualizing women, the commercial falsely conveys the notion of angels. The commercial implies that only young and thin women can …show more content…
Unlike the previous ads that were male and female specific, the following is targeted to both genders. To begin with, though the advertisement only displays two specific genders, the clothing found in Abercrombie & Fitch can easily be worn by anybody: males, females, lesbians, gays, trans, etc. The advertising looks very limiting to those who do not identify as neither female nor male. Secondly, the very fact that the name of the brand is barely shown, proves that this ad is advocating more than “buy our clothes.” Just by examining the ad, I understand that the sole purpose of the girl in the ad is to be an object: a head and hand rest for the actual main attraction: the masculine man. The girl is not promoting clothing, but the idea of being docile to men. In fact, for an ad for a clothing store, the models in the image are scarcely wearing
In her example, she speaks of how this advertisement reestablishes the idea of loving your body. Women have curves, they have hips, they have thighs. In the Nike advertisement it makes the [consumer] feel proud of their strong, athletic body (Haley pg 108). The woman in the Playtex display has the ideal body type of a runner. This model is strong, and she has the body of an athlete. Just like any runner, and most female athletes, her strengths are hidden. With lean muscle brought upon by playing sports, women often do not look as strong as they really are. Under those tights, she has “thunder thighs”. She has calves and shins of steel from keeping her toes up. She has a sculpted upper back from swinging her arms and keeping her shoulders relaxed. She has and unbelievably strong core from reaching her legs out in each stride, and holding her body
In the old spice commercial, the brand is showing that men are just brainless robots and the women are just hyper-sexual individuals. The setting of the commercial is in a nightclub where women are dress in provocative clothes that come off like they are looking for sexual intention from the men. Men are
The target audience is both males and females in their late teens to mid twenties. This company gets the male side of the equation by getting their attention and interest drawn to the attractive woman on the right with bright colors drawing your attention there as well as the bottle of whiskey which is right in the middle of the page. Then what gets these peoples attention to stay there is the fact they have an incredibly good looking female who is posing in next to nothing. Then a way that they try and get the females to look at the advertisement and read it is by showing a very plain girl who seems to be very typical of girls during their younger years. Then beside they show the same girl who now has become a women who is very attractive and just seems so much more powerful and sure of herself. One way that you can achieve that is if you drink Evan Williams Kentucky straight bourbon whiskey.
The commercial opens with a dry voice trying to sound like a sportscaster while introducing the commercial as a Band of Brands conglomerate, while panning over the Grand Canyon with a Newcastle Brown Ale label suspended in the middle. The commercial pokes fun at itself by talking about how this commercial is the best thing the marketing team can come up with, and that the advertisement
They want to show a “sparkling version” of the product and that implicates that, “if you buy the one, you are on the way to realizing the other” (26). So the portrayal of gender is essential in advertisement when it is trying to catch the viewer’s attention, since gender norms can be considered as a form of silent language in the society. Simply put, it can be said that gender roles are “a language which needs no complex translation by the viewer, just transmission through the image” (Capener 3) and therefore it is important for the advertiser to utilize the imagined gender roles within the advertisement
The women in the 2006 advertisement are wearing what seems to be a one piece bathing suit that exposes a lot of the their breast area which this appeals more to men because of the sexual display of their assets. The females are all different races which widens the pool of men they can target. On the females one piece Budweiser is printed across either their hip, waist, low back or rear end. The significance of the placing of the letters is that is draws you in can you can evaluate how curvy the Latina woman is compared to white girl is and the black woman is showing her rear end which infers to the men targeted that she has the biggest rear end of them all. The 2006 advertisement appeals to all men because of the different races of the females and different body types. The women eyes in the 2006 advetisement are very sexualized because they seem to be looking at the consumer as if they want or are attracted to him and it comes down to whether the men targets purchases Budweiser or not. If the consumer purchases Budweiser than he could have all this going for him and what man today wouldn’t take apart in
Common sense seems to dictate that commercials just advertise products. But in reality, advertising is a multi-headed beast that targets specific genders, races, ages, etc. In “Men’s Men & Women’s Women”, author Steve Craig focuses on one head of the beast: gender. Craig suggests that, “Advertisers . . . portray different images to men and women in order to exploit the different deep seated motivations and anxieties connected to gender identity.” In other words, advertisers manipulate consumers’ fantasies to sell their product. In this essay, I will be analyzing four different commercials that focuses on appealing to specific genders.
The advertisement states that a young girls self-esteem dramatically drops at the end pre-adolescence and beginning of puberty. Marsh (2002) found that there is often a decline in global self-concept at the time young girls reach puberty. Later on, this plummet most likely stabilizes and becomes more multifaceted. ‘Always’ teaches us how we can change the way society thinks and avoid this drop in self-esteem by their empowering use of pathos, ethos, and logos. Sexism is at an end, it is time we think
In conclusion the ad shows its appeal to logos, pathos, and ethos by having a woman on it and having her state her opinion. By having the character state her opinion it will make people who see this ad think about the issue at hand. In addition to that the ad uses a simple but effective way to capture the audience’s attention. It captures attention by using a well-known character, a short but effecting statement, and a simple color scheme to draw attention. Doing so helps grab the reader and then further deliver the message of pro-choice and that it’s a woman’s choice to do with her body as she pleases.
The product featured in this add is a pill shaped blue tooth speaker, it does not have gender restrictions socially or functionally, and yet, the company only really targets straight males. They have excluded large pieces of society, and though it may have sold well among the targeted demographic, they missed the rest of the populace. The song they associated their ad with is widely known for is dehumanizing and objectifications of women, and regardless, they still decided to use it, and faced very little criticism about it. Other media or companies may have seen the lack of reaction to the ad and possibly attempted very similar publicity which further ads to the already over whelming about of sexualization in media. When companies continue to do that, they tell the people that take in the media that this is okay, that it is normal to treat women like objects. Media is so accessible and constant that these floods of images and messages are constantly being thrown at people, and it only takes so long before they may apart to believe
This advertisement sexually objectifies women because the focal point of the ad is of the model's large breast. Benefit’s mascara ad is treating women as an object of sexual desire with the outrageous amount of cleavage being shown, sex appeal with a gorgeous model, and body gesture of her mouth being slightly open. Not to mention the advertising choice of the 1940’s era font style and black and white photo with the implications of a sex driven marketing ploy and sexist ways of displaying women. With the exception of the mascara bottle shown on the top corner and the lie detector machine, you would not have known this was an ad selling mascara. The message the company conveys could be misleading to consumers with the way the publication does not support the selling of mascara but instead displays very sexist
This Lane Bryant commercial, “#ThisBody is Made to Shine” presents five models and actresses who embrace their natural beauty. The ideology would be proving the social media bullies wrong. These women are not fazed by the stereotypes or negative comments they may see or hear every day. They are proving that full figured women are equally beautiful, compared to what we are used to seeing on television, magazines, and billboards. You can tell that their target audience is mainly for the youth. By having Gabourey Sidibe, Danielle Brooks, Ashley Graham, Candice Huffine and Alessandra Garcia in this commercial, Lane Bryant is sending a powerful message that everybody is willing to watch and pay attention to. Two of the ladies are also using slang
The Tiger Beer advertisement shown in the appendix is a clear example of the objectification of women in advertising. The Tiger Beer advert was made to appeal to men from the age of 20 to 60. The advert seeks to get a cheap laugh from the target audience with the image of the woman in a sexual pose and the picture of the beer. The ad promotes the idea that beer is the most desirable thing in the ‘Far East’ and that beer is much more important than women. It also openly laughs at the South East Asian sex trade by putting a prostitute in the middle of the ad. The ad also implies that women in the ‘Far East’ are only good for sex (dressing in revealing, sexual clothes designed to make the woman in the ad seem more desirable).
To sum up, it is often said that advertising is shaping women gender identity, and some have been argued that the statement is true, because of the higher amount of sexual references of women that advertisement show and the damages that occur on women’s personality and the public negative opinions of those women. As well, the negative effects that those kinds of advertisements cause to young generations and make them feel like they should simulate such things and are proud of what they are doing because famous actors are posting their pictures that way. Others deem this case as a personal freedom and absolutely unrelated to shaping women gender identity. On the contrast, they believe that, those sorts of advertisements are seriously teaching women how to stay healthy and be attractive, so they might have self-satisfaction after all.
There are a lots and lots of advertises that contains a bit of exaggeration, sex and a message to make the consumer feel an association going on by using or buying that product. For example, Coors light beer commercial contains a lot of stuff that might get people to feel an association going on if he or she drinks that Coors light beer. On one of the Coors light beer commercial, there's a commercial that shows couple of young man and woman drinking Coors light beer and playing volleyball up on the Rocky mountains. A lot of people especially the people around their 20's would be convinced that if he or she drinks Coors light beer, then they could enjoy the coolness of being young and active. Since the commercial contains both sex, it would refer to the people aroun...