Advertisement in Teen Vogue Essay

Advertisement in Teen Vogue Essay

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Every time you turn around there seems to be an advertisement for various products on the market. Whether it’s a television commercial, radio commercial, internet advertisement, magazine advertisement, or billboard, advertisements are everywhere. Each advertisement is selling some new and improved product designed for all of the different wants and needs of the people who populate this world. The products being sold differ from unnecessary items that everybody has the desire to own to items that are essential for living. Clothing items are an essential for living, but not everyone can afford the top-notch brand names. Advertisements for clothing in Vogue Magazine are extremely different than the clothing advertisements you would find in the magazine Seventeen. Both well-known magazines are exploiting what is expected to sell, but they are selling to different audiences. Considering Teen Vogue is striving to attract a more youthful audience, the Keds advertisement found in Seventeen would be a better fit for Teen Vogue because of the lower cost and higher attraction to teenagers.
The evidence is found in the title of what age group the magazine Seventeen is trying to fetch. The bright colors, well-known younger celebrities, and headlines like, “Girl Power!” continue to show that Seventeen is trying to attract teenage girls to read their magazine. The magazine prints stories like, “The 17 Most Powerful Girls 21 & Under!” and has their front cover showing Selena Gomez wearing a shirt that says “Confident” to inspire teenagers to be confident and to follow their dreams in life. It is a known fact that girls look up to celebrities, and if those celebrities portray a positive image, than teenagers may look at their own image in a mo...


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...ds advertisement. The advertisement is more appealing and is more inspirational to young teenager girls. Chances are slim that 13 to 17 year old could afford a purchase from Versace, and Keds are more appealing to the teenage eye. Teenagers are only teenagers for a certain amount of years, they need a more convenient wardrobe over a more fashionable wardrobe. The Keds advertisement pictures teenage girls having a good time in their new shoes, while the Versace ad has a more serious tone, which is less appealing to teenagers. While less girls are able to afford purchasing a product from Versace, the Keds advertisement would be more beneficial to run considering it would attract more female readers, bringing more attention to Teen Vogue.



Works Cited

Keds. Advertisement. Seventeen Mar. 2014: 2-3. Print.
Versace. Advertisement. Vogue Jan. 2014: 19-20. Print.

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