Old Spice Advert Analysis Essay

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The advertisement being analyzed is an Old Spice commercial that was played on TV stations in the year 2010. The ad is designed appropriately for the advancement of the use of Old Spice body wash by men. It is a question ad that acknowledges the need for men not only to look good, but also smell sweet in an appealing way for ladies. Human hygiene has been a critical subject in civilization. In the 18th-century men were not keen on their grooming since it was believed that a man had to go out of his way to fend for his family. Most times men did not take it upon themselves to smell nice, but this perception has changed. The contemporary man has to mind his scent and the advertisement on Old Spice attempts to attract men into embracing the fragrance of their body wash. .
The advert is a monolog consisting of a male model who is physically built and toned. This symbolizes a successful man who is keen on taking care of his body. It also signifies a strong man who is appealing to the ladies. The first question he asks is if women want their men to have the sort of body he has. This statement portrays confidence and a high self-esteem. The ad passes on the message that men who use this fragrance need to be confident in how their look. …show more content…

This appeals to feminist fantasy of a man who smells nice and can take it upon himself to cook for his woman. Baking has been a traditional role of women, and most men were not expected to enter the kitchen to prepare anything. Over time, this tradition has changed with more men taking up professions in cooking. It has become appealing for a man to make food for a woman. This makes the man more romantic and passionate about meeting the needs of his partner. Woman crave for a man who can bake, and it is an added advantage if he smells nice while doing so. So the advert asserts that any man who uses the body wash can be this

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