Essay about Advertisement And How Brands Has Changed Our Society

Essay about Advertisement And How Brands Has Changed Our Society

Length: 2134 words (6.1 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

The evolution of Advertisement and how brands have been forced to adapt; Coca cola

Over the the last century, Advertisement has had extremely quick advancements and a huge impact on our society. I will be discussing why brands and other companies advertise and what they are actually doing by producing adverts. Along with this i will be looking into the evolution of advertisements, The history behind them, changes of medium and how they have adapted to keep up with the demands of modern society. I will be looking into Coca-Cola as a case study to see if they fit the model of advertising over the years and whether it has been successful for them.

In one way or another, adverts have been around since human condition. Advertisings key function is to create desires that previously did not exist. Therefore advertising awakens our interests and emotions in favour of goods and more goods, and by that it actually creates the desire it intends to satisfy (Dyer, 1982). It would be said that it is the advertisers task, not to inform the audience, but to persuade them into buying these certain goods. Nicholas Kaldor made an important distinction between the informative and the persuasive elements in advertising. As an example he says XX Ltd spend huge amounts of money each year on advertising, saying ‘XX is good for you’, although this is an effective method to increase the sales of this product, what the informative content of the advertisement actually says is ‘XX Ltd believe that the consumption of their product is beneficial to health’ Regardless of it being a valuable piece of information or not, it’s value is lost as soon as the public are first told of it. Therefore it does not serve the purpose of information, but of persuasion (K...

... middle of paper ...

... and visit its website to find out more about the brand and what you are going to get if you consume their products.

Over the Last Century Advertising has had to adapt very quickly to the constantly changing market, that the product is trying to target. They have done this by simplifying down from using Copy Based ads to now just leaving the logo in the middle of the page, and we instantly know what this means. This has been aided by the huge impact of technology allowing television and the internet to completely takeover advertising. Coca-Cola as i have shown has been a perfect example of how Brands have had to adapt over the last century to keep up. Starting off with Just text based newspaper adverts to now using targeted advertising online to actually encourage people to interact with their adverts and are a great model for any brand to look at for inspiration.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on The Trap Of Advertising Advertisement

- The Trap of Advertising Advertising within the media has been a staple part of how consumerism works, it has been around for as long as the notion of reading and writing. However, it wasn’t until the early twentieth century that it became so mainstreamed across the america. Due to the creation of the television, motion pictures quickly became the most beloved thing in American. Instead of reading or listening to the radio, in those days it was revolutionary and became the newest form of media....   [tags: Advertising, Mass media, Gender]

Better Essays
990 words (2.8 pages)

Essay about The Effect Of Beauty On Society

- Nowadays, it is almost impossible to avoid exposure to advertisements. Since most of people are exposed to the advertisements, the advertisements and the values that they sell influence the society. In Jean Kilbourne’s essay, she asserts that “[a]dvertising sells values, images, and concepts of love and sexuality, romance, success, and, perhaps most important, normalcy” (126). According to Kilbourne, the advertisers sell not only their products but also the values and one of the most popular values that the advertisers sell is beauty....   [tags: Advertising, Graphic design, Marketing, Brand]

Better Essays
1229 words (3.5 pages)

The Effect Of Beauty On Society Essay

- Nowadays it is almost impossible to avoid from exposure of advertisements. Since most of people are exposed by the advertisements, the society is influences by them and the values sold by them. In Jean Kilbourne’s essay, she asserts that “[i]t sells values, images, and concepts of love and sexuality, romance, success, and, perhaps most important, normalcy” (126). According to Kilbourne, the society is affected by the advertising advertisers not only sell their products but also sell the value and one of the most popular values that the advertisers sell is beauty....   [tags: Advertising, Marketing, Graphic design]

Better Essays
1080 words (3.1 pages)

Social Media And Its Impact On Society Essay

- Today’s society revolves around social media and impacts each person in a different way. The occurrence of giving and receiving “likes” and the desire of today’s teens to increase views, shares, comments, and likes are not only helping improve someone’s profile, but also of the brands that they like. As companies observe the data collected, the social media marketers work together to carefully turn “likes” into profit for the brand. People have no idea what the value of liking something is. The more teens that utilize social media, the more money companies are likely to make....   [tags: Advertising, Social media, Sociology, Adolescence]

Better Essays
960 words (2.7 pages)

Battle of the Brands Essay

- Pepsi or Coca Cola, which would you choose from. Both brands have very persuasive ads, so it makes it hard to choose from. Pepsi was invented on August 28, 1898 by the name of the man Caleb Bradham. Coca Cola was invented by Doctor John Pemberton on May, 1886. Although, Pepsi and Coca Cola may be different they also have their similarities. Both brands are, and have been competing to be the global number one cola. I have gathered up information on a couple ads to tell you about the brands competition, similarities, and differences....   [tags: consumer, commercial, advertisement]

Better Essays
767 words (2.2 pages)

Luxury Brands and Lifestyles, Values and Attitudes of Modern Society and Culture

- Luxury Brands and Lifestyles, Values and Attitudes of Modern Society and Culture “Luxury is a necessity that begins where necessity ends” Coco Chanel The display of luxury signifies individual power and achievements. The manner which people dress reflects economic, political, social standing and self worth. Christian Dior quoted “it seems to me that women and men instinctively yearn to exhibit themselves”. Luxury in the fashion industry is usually defined in elements as: silk, gold, silver, and precious stones....   [tags: Luxury Brands Marketing Business]

Better Essays
1835 words (5.2 pages)

Advertisement: Typical Male Mindsets of Society Essay

- The world around us is full of advertisements for anything and everything under the sun. Alcohol advertisements are quite possibly the most noted. Everyone sees, watches them and reads them, the old-enough-to-drink crowd and the too-young-to-drink crowd. Advertisements are everywhere; they are inescapable and unavoidable. Each one aimed at a specific target, and the bulls eye is the sold product. This particular advertisement for Smirnoff Vodka is interesting in numerous ways. The first noticeable way is a bit of whipped cream on a woman’s slender finger with her finger dangerously close to her mouth....   [tags: sex, cream and advertisements]

Better Essays
1009 words (2.9 pages)

Dodge Viper Advertisment Analysis Essay

- Ever since the day we were born, we as Americans have been taught to grab the bull by the horns and go for their dreams. Family, schools and the media, to name a few, have carefully programmed us to accomplish great things, to have good jobs, and most importantly, make money. In this success driven culture many people will do what ever they need to do to become wealthy and powerful. Unfortunately, the paths they take to their pot of gold can leave, us as a society, looking greedy and shameless....   [tags: Advertisment Analysis]

Free Essays
1593 words (4.6 pages)

Essay about Advertisement Analysis

- Advertisement Analysis An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert. - MARCH 2007 - INITIAL INTEPRETATION This advert shows a dad helping his son with his homework. This is a common right of passage for many families. The advert stresses conventional family values and the importance of the father-son relationship. The watch is presented as a precious family heirloom which dads should buy to pass on through the generations. Thus the watch has a purpose beyond its function, a purpose of tradition....   [tags: Marketing Advertisement Analysis]

Free Essays
1395 words (4 pages)

Brands Essay

- Abstract Some brands have lasted for decades, even centuries. However, there are others which have not. All brands go through their individual life cycles. Companies continually strive to revive and adapt their brands to the evolving market. Brand managers and their companies primarily determine how brands adapt to their changing environment. Complacency of brand managers and companies, and the evolving nature of the markets are some of the factors that determine whether brands stay or become extinct....   [tags: Marketing]

Better Essays
612 words (1.7 pages)