What is M-commerce? The last decade has witnessed a lot of growth of mobile communication devices and wireless technologies across the globe. This has led to a change in the way many activities are conducted and opened the way for m-commerce, which is e-commerce's next evolutionary stage. The significant power of m-commerce is primarily as a result of the ability to connect wireless devices anytime, anywhere (The Future of Mobile Payment Systems : Rise of the Mobile Wallet 2012-2017 [Electronic version], 2011). Mobile commerce also known as M-commerce refers to electronic transactions and communications conducted using mobile devices such as laptops, PDAs and mobile phones, and typically with a wireless connection (Dave, 2011). Mobile commerce consists of two categories, mobile banking which refers to situations where the mobile device is used to access financial services, then mobile payment and transfers which refers to situations where the mobile device is used as a payment device to affect the transfer of value from one party to another. There are other categories of m-commerce such as mobile commerce applications revenue and mobile commerce on social media (Mobile Location Commerce 2012-2017 [Electronic version], 2012). There are a several revenue models that are found in the m-Commerce market place, some of which involve customers, while others do not. Typically, there are three revenue models that would involve payment by customers to any one or more of the value network members. These customer-initiated revenue models are access, subscription, and pay-per-use. Additional revenue models involve other members of the value network and are hence titled “non-customer initiated”. The non-customer initiated revenue models are ... ... middle of paper ... ...le Payments in Canada – The Demand Side of the Equation. Informed View by Certified General Accountants Association of Canada. Retrieved May 1, 2014, from http://www.cga-canada.org/en-ca/ResearchReports/ca_rep_2013-03_informed-view.pdf Mobile Commerce Vendors Analysis [Electronic version]. (2012). [S.l.]: Mind Commerce Publishing, LLC. Mobile Location Commerce 2012-2017 [Electronic version]. (2012). [S.l.] : Mind Commerce Publishing, LLC. The Future of Mobile Payment Systems : Rise of the Mobile Wallet 2012-2017 [Electronic version]. (2011). [S.l.]: Mind Commerce. Tiggas, M. S. (2012, March 13). Mobile commerce - Paving the way in a fast-changing world. Retrieved from ISO News: http://www.iso.org/iso/home/news_index/news_archive/news.htm?refid=Ref1535 Turban, E., Lee, J., Warketin, M., & Chung, M. (2002). Electronic Commerce: A Managerial Perspective. Prentice Hall.
Laudon, Kenneth C. Traver, Carol. E-commerce: Business. Technology. Society 3th ed. Pearson Prentice Hall. Upper Saddle NJ, 2007.
In the first six months of 2013, e-commerce revenue in China reached almost RMB 5 trillion, a 45 per cent increase year on year. Payments through mobile dev...
Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.
Digital wallets are quickly becoming mainstream mode of online payment. Shoppers are adopting digital wallets at an incredibly rapid pace, largely due to convenience and ease of use. Tech -savvy shoppers are increasingly demanding seamless, Omni-channel retail experiences and looking for solutions that deliver this. There’s no question 2017 will be a pivotal year as digital wallets gain more widespread acceptance.
... or “m-commerce” was the right one. The regional managing director of Zalora Southest Asia Michele Ferrario says: “Investing in our software development team has paid off, as their hard work has yielded successful mobile developments for Zalora even within a region that has a promising but still nascent m-commerce sector”. It is also worthy to note that the iPhone app hit the top of the app charts in the countries it has presences in within 24 hours.
Marketing opportunities are endless with the use of mobile devices and the use of effective mobile marketing strategies. Direction communication to the target audience, anytime, anywhere is what it offers. We are in a social era, which is mostly characterized by the convenience of using the Internet and all things mobile. Essentially, mobile marketing is an absolutely must in a technological environment that is constantly changing. Consumers rely on their mobile device to swipe and search every second they get. The consumer experience is critical to every brand that pursues the mobile marketing marketplace. Whatever your business mobile strategy, one must acknowledge that it must create a seamless and effortless consumer experience that
The Information revolution is changing our daily lives. With the rapid development of computers and the internet, online commerce has become quite common and plays an important role in the modern world. Online business has been booming in recent years. US online retail sales rose an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may be due to the growing number of consumers who shop online.
Many are testing mobile applications that allow customers to place food orders on a computer or mobile device and pay for it with a credit card.” E.g Justeat.ie. Jobs.net (2013)
Digital money is undeniably convenient; anyone who has used a credit or debit card understands this. However, the era of digital money is only beginning; rapid technological advances will continue to make paper money a remnant of the past. Several innovations are already lessening the burden in your wallet. For instance, the seemingly innocuous mobile phone is actually playing an increasing role in facilitating monetary transactions, especially in Asia. Already, in Japan, large companies such as Coca-Cola have sanctioned vending machines that are not only compatible with common cell phones but also allow consumers to earn credits for using them (Kupetz). In this regard, the United States is strikingly behind the times when compared to other countries. Another new technology in the vein of mobile phones is no-contact cards. These innovative cards do not require a cashier to conduct a transaction; one simply holds a specia...
Li, F 2007, What is E-business ?: how the Internet transforms organizations, Blackwell Publishing, Oxford.
Mustaffa, S and Beaumont, N 2002, “The effect of electronic commerce on small Australian enterprises”, Technovation, Vol. 24, no. 2, pp. 85-95. (online ScienceDirect)
The use of credit and debit cards today are taking a tour in the sense that electronic cash is becoming more admissible as the world makes a switch towar...
Mobile shopping is achieved through downloadable smart phone applications, mobile web applications and mobile ready POS or in-store smart client software applications.
E-commerce or electronic commerce is carrying out business communications and transactions through computers and over networks. It involves buying and selling of goods and services through digital communication. E-commerce also includes transactions on the World Wide Web and the Internet and means such as electronic funds transfer, smart cards and digital cash. E-commerce covers outward facing processes that interact with customers, suppliers and external partners such as sales, marketing, delivery, customer service, purchasing of raw materials and supplies for production.
In the modern world, people are always pre-occupied with their work and other activities to the extent that store shopping becomes a painful task for them. They prefer to do most of their shopping through internet, rather than spending time in driving to the retail store. It is true that online shopping on PC or laptop is a convenient option. However, mobile retailing has gained recognition these days, for providing people with an on the go shopping experience, where people can shop from anywhere and anytime. It could be while they are stuck in a traffic signal or when they standing in a queue in a bank. Let us look at how retailers can satisfy customers through mobile retaining