The last decade has witnessed a lot of growth of mobile communication devices and wireless technologies across the globe. This has led to a change in the way many activities are conducted and opened the way for m-commerce, which is e-commerce's next evolutionary stage. The significant power of m-commerce is primarily as a result of the ability to connect wireless devices anytime, anywhere (The Future of Mobile Payment Systems : Rise of the Mobile Wallet 2012-2017 [Electronic version], 2011).
Mobile commerce also known as M-commerce refers to electronic transactions and communications conducted using mobile devices such as laptops, PDAs and mobile phones, and typically with a wireless connection (Dave, 2011). Mobile commerce consists of two categories, mobile banking which refers to situations where the mobile device is used to access financial services, then mobile payment and transfers which refers to situations where the mobile device is used as a payment device to affect the transfer of value from one party to another. There are other categories of m-commerce such as mobile commerce applications revenue and mobile commerce on social media (Mobile Location Commerce 2012-2017 [Electronic version], 2012).
There are a several revenue models that are found in the m-Commerce market place, some of which involve customers, while others do not. Typically, there are three revenue models that would involve payment by customers to any one or more of the value network members. These customer-initiated revenue models are access, subscription, and pay-per-use. Additional revenue models involve other members of the value network and are hence titled “non-customer initiated”. The non-customer initiated revenue models are ...
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Tiggas, M. S. (2012, March 13). Mobile commerce - Paving the way in a fast-changing world. Retrieved from ISO News: http://www.iso.org/iso/home/news_index/news_archive/news.htm?refid=Ref1535
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