Interactivity has been central to the developments of online media and in many eyes was already a big missing link in the media before it became a buzzword used by the online community.
A quote from Jim Hall’s 2001 book Online Journalism says that Interactivity “could be added to Impartiality, Objectivity and Truth as a core value of journalism.” (Hall, 2001)
I think this has already happened, maybe it is not in official writing that says it is equally important, but more of an unwritten rule that any type of published work must now allow for the readers to have some kind of input or response, as if it is needed as the final process when now digesting news.
Indeed Interactivity is often at the forefront of a media workers mind when coming up with new content to publish.
I have been involved in three projects throughout my time working at Carlisle United that were Youtube and interactivity focused. Working with YouTube the most important form of interactivity is comments, shares and views, gathering as much of these as possible shows that your content is interesting and well put together.
Shares are possibly the most important part of the interactivity on YouTube because that is how the video gets ‘out there’. Your followers or just people passing by can share it via their own Facebook, Twitter etc. accounts and help gain the video publicity which in turn lets those who see the first share, share it again.
All three of our videos –Show Racism The Red Ca...
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...ored and included to really bring to life what you are saying and, because of the choices offered by Interactivity and the use of Multimedia within that concept, they have completely turned the table on the world of media and news.
Their impact and use by the audience completely differs from the basics of picking up a paper and reading, as discussed earlier you can now take in a story however you want. Listen to eye witness reports, watch footage from an event taking place, do neither or, do both and more, it really is up to you.
Bradshaw, J. 2008. BASIC principles of online journalism: I is for Interactivity. Onlinejournalismblog, [blog] 15th April, Available at: http://onlinejournalismblog.com/2008/04/15/basic-principles-of-online-journalism-i-is-for-interactivity/ [Accessed: 1 Apr 2014].
Hall, J. 2001. Online journalism. London: Pluto Press.
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