Ads and Their Devious Tactics Essay

Ads and Their Devious Tactics Essay

Length: 2042 words (5.8 double-spaced pages)

Rating: Term Papers

Open Document

Essay Preview

Every year Americans are bombarded with thousands of ads for products that companies want consumers to buy, whether it is from the internet, television, radio, or print Americans see advertisements wherever they go. Thus, advertising companies have been using different advertising tactics to lure people into buying their products since, according to American Consumerism and the Global Environment, America became a consumer-based economy and society (“American Consumer Society”). Many of the tactics used by advertisers are considered deceiving and unfair. They use different techniques to attract our attention and get consumers to purchase their product. According to a handout provided by William Myers, there are two types of techniques used in ads: rhetorical and graphic (n.p.). Rhetorical techniques used in ads are the way that the advertisers can manipulate words to attract and convince consumers to buy their product. The rhetorical techniques that are used in ads are known as weasel words which, according to William Lutz, “Advertisers use weasel words to appear to be making a claim for a product when in fact they are making no claim at all” (309). Lutz is an English professor for Rutgers University who specializes in doublespeak and more specifically weasel words (304). While the rhetoric advertisers employ may make it seem like they want the consumer to get the best product, according to Stuart Hirschberg, “the underlying intent of all advertising is to persuade specific audiences” (227). Hirschberg is also an English professor at Rutgers University (“Profile: Stuart Hirschberg”). Graphic techniques used in ads are the ways the advertisers present the product to you and the image you see in the ad. In print ads, advertisers re...


... middle of paper ...


...ersity of New Jersey. Rutgers, The State University of New Jersey, an equal opportunity, affirmative action institution. 2013. Web. 11 December 2013.
Sells, Peter and Gonzalez, Sierra. “Unit 11: Colors.” The Language of Advertising. N.p. 2003. Web. 8 December 2013.
Sells, Peter and Gonzalez, Sierra. “Glidden, qtd. in Unit 11: Colors.” The Language of Advertising. N.p. 2003. Web. 8 December 2013.
Sells, Peter and Gonzalez, Sierra. “Unit 12: People.” The Language of Advertising. N.p. 2003. Web. 8 December 2013.
Sells, Peter and Gonzalez, Sierra. “Unit 12: People Gaze: Demand and offer.” The Language of Advertising. N.p. 2003. Web. 8 December 2013.
Sells, Peter and Gonzalez, Sierra. “Kress and van Leeuwen, qtd. in “Unit 12: People Gaze: Demand and offer.” The Language of Advertising. N.p. 2003. Web. 8 December 2013.
Zest: Vogue, January, 2009. Page 64.
Myers, William

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Analysis of Hulu and Netflix Ads Essay

- The Hulu Plus ad only shows the color and the words used. Using bright green and bold words “try it free” really grab your attention. The Hulu Plus ad target audience is anybody who has Internet accesses and has a favorite T.V show or likes to watch movies for a past time. The Netflix ad is similar to the Hulu Plus ad, but with subtle differences. The Netflix ad delivers the same message but in a more powerful way. This ad has more then just words; it has an actual family and the product in use....   [tags: Comparing Ads]

Free Essays
1070 words (3.1 pages)

Parts of Ads Essay

- Different ads will come with different shapes and sizes but with almost the same goals. The goals of the ads are to sell a product, a service or a brand. Visual and text are the two elements main and combination that make any print ads. The print ad includes the sales brochures, fliers, coupons, billboards and ads in the magazine and newspapers. Business will always use this medium to successfully define their advertising goals and identify their main target and audiences who are focused toward the message....   [tags: lives ads, pictures, photographs]

Term Papers
883 words (2.5 pages)

Influence Tactics Essay

- Rational persuasion has been found to be used in all three directions: upwards, downwards and laterally. (Yukl, & Falbe, 1990) Rational persuasion is used in all directions in organizations because it is relevant in most discussions. Another contingency affecting the use of rational persuasion is the objective of the influence attempt. (Yukl, Guinan, & Sottolano, 1995) Rational persuasion has been shown to be used most often to procure political support, resources, or approvals. Rational persuasion has been shown to be flexible and adaptable for the vast majority of situations involving influence....   [tags: Rational Persuasion, Pressure Tactics]

Term Papers
1896 words (5.4 pages)

Analysis of the Intellectual Manipulation of Ads Essays

- Advertising as an influence, both negative and positive, on social constructs of body image has been the subject of debate about the responsibility ads have to their audience. Given that there are more effective means of protecting potential viewers from the negative aspects, ads, considered as art, should not have restrictions placed on them that would violate the advertisers' First Amendment rights. Opposition to loaded, modified, or invented human forms that suggest restraining advertisers' creative freedoms may overlook the alternatives....   [tags: advertising, body image, first amendment]

Term Papers
841 words (2.4 pages)

Summary Of ' The Devious Narrator Of The Odyssey ' Essay

- Ming Van Kalker Richardson, S. “The Devious Narrator of the Odyssey”, Classical Journal (2006) 101.4, 337-359. Scott Richardson is attempting, at a first glance, to, in a strange and not altogether believable way, proclaim that Homer is obviously misleading and misinforming his audience, and in this way greatly resembles his own character Odysseus. It seems that he is attempting to convince us, by way of literary arguments, that Homer has irreparably broken the trust between reader and writer, that he has raised multiple false expectations and that he has greatly mislead us on multiple instances....   [tags: Greek mythology, Ancient Greece, Homer]

Term Papers
1371 words (3.9 pages)

The Clever and Devious Iago of Othello Essay

- In Othello, Iago serves as a clever manipulator. He uses his skills on the stupid and naïve Roderigo to get revenge on Othello. Iago’s main reason for his hatred of Othello is because he is passed over for the lieutenant position given to Michael Cassio. Iago also seems to delight in the manipulation and destruction he is causes. One major way Iago uses his manipulation on Roderigo is by jealousy. At the start of the play, we hear a conversation between Roderigo and Iago. Roderigo is angry because he has been giving money to Iago to help him gain the love of Desdemona, but he learns of Desdemona’s marriage to Othello....   [tags: Othello Essays]

Term Papers
621 words (1.8 pages)

Devious Art of Cunning Essay

- The aesthetics of being taken in by a tall tale or someone’s superior wit, is explained by simple human curiosity. We love to be entertained by suspense, comedy, pain, sadness, hurt and etc. Not only are these emotions observed, but experienced by the audience. That is what entices the human race. To be summoned into a story and letting the imagination explore through the words, letting it create a life of it’s own inside the audience. That alone is so devious, but there is so much more to the cunning within and surrounding a tale....   [tags: Philosophy]

Term Papers
1098 words (3.1 pages)

Essay on Lexus' Advertising Tactics

- In today's world of consumerism, there is great competition among businesses to sell their product. It goes without saying that in this complex society exists modern technology that has lead to the development of various media platforms. In turn, these various platforms are used by corporations to advertise their product. On that topic, there are various tools of advertising that corporations implement with their choice of media platform to sell their product more effectively. This paper will analyze the advertising tactics that are present in two poster advertisements, both of Lexus vehicles....   [tags: emotions, influence, poster]

Term Papers
812 words (2.3 pages)

Persuasive Tactics in Marketing Essay

- Table of Contents page <ol> <li value="1">0 Explanation of the two tactics 2 <li value="2">0 The effectiveness of social proof 2 <li value="2">1 Circumstances when effective 3 <li value="2">2 Circumstances when ineffective 4 <li value="2">3 Persuadee when effective 4 <li value="2">4 Persuadee when ineffective 5 <li value="2">5 Persuader when effective 5 <li value="2">6 Persuader when ineffective 6 <li value="2">7 Conclusion of Social Proof 7 <li value="3">0 The effectiveness of scarcity 7 <li value="3">1 Circumstances when effective 7 <li value="3">2 Circumstances when ineffective 8 <li val...   [tags: Marketing]

Term Papers
2400 words (6.9 pages)

Ads Essay

- Smoke a lot. Drink more of what you have been drinking and try some new stuff. Eat real crappy food. Now go and exercise for ten minutes and soon you will be giving Arnold Swartzenegger a run for his money. Life is good when you are a guy in this day and age, especially when it comes to advertising. Recently I picked up an edition of the latest magazine, Maxim and after reading, starring, and goggling I feel like I have just left a bachelor party. Ad campaigns that are directed toward the male species believe it or not are constructed very simple: sex, booze, money, and did I mention sex....   [tags: essays research papers]

Free Essays
2099 words (6 pages)