Admissions Counseling:
Curriculum and Instructional Design
Focus
Admissions counseling at proprietary schools will be the focus of the design. The 4 day training will cover the basics of the admissions process and provide proven educational sales strategies to increase enrollment and retention. The key areas covered will be sales psychology, telephone skills, the interview, and follow-up. Lessons that will be covered include: 1) nuts, bolts and numbers of telecounseling 2) putting the student at ease 3) determining student needs 4) the art of listening and 5) what to do after the interview. The training will be held for every new counselor that recruits students.
Rationale
Enrollment trends often provide one of the earliest and most accurate indicators of a universities current and potential health. Admissions counselors bear the ultimate responsibility of advancing the institutional mission and financial sustainability. It is imperative that admissions counselors have quality training which provides an accurate knowledge that can be implemented in their recruiting strategies; however, I have witnessed many new counselors and a few veteran counselors who are ill prepared and utilize “hard sell” tactics. This lack of preparation creates a subpar first impression for the potential new student and their family. Student recruitment begins with a relationship that extends through the students entire enrollment experience. (Kohl & Fox, 1995)
Quality training is not only vital to the schools financial stability, but it prepares an admissions counselor to represent the institution and create a more selective recruitment environment. The most important role an admissions counselor plays is building a relationship th...
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Questions
Should a rationale include first person? I had trouble being scholarly when I included my opinion and first person. Have I swung too far in the opposite direction now?
Am I on the right track with my timeline?
Do I need to cite pages in the books when I use the books to get ideas for the lessons? Or do I even cite these books?
Can I remove and add references? Am I reference happy? Most books cited are owned due to my “biblioholism.” On a side note, have you gone electronic with books yet? I am thinking about it and wondered if you had an opinion on which reader was the best.
Works Cited
Hossler, D. (1984). Enrollment management, an integrated approach. New York:College Entrance Exam Board
Kotler, P & Fox, K. (1995). Strategic marketing for educational institutions, 2nd Ed. New Jersey: Prentice Hall
Kerin, Roger A., and Robert A. Peterson. Strategic marketing problems: cases and comments. 12th ed. Upper Saddle River, N.J.: Prentice Hall, 2010. Print.
Direct student services are in person interaction between the counselor and student. The services are described as, school counseling core curriculum, individual student planning, and responsive services. As a trainee, it has been well-educated that those three aspects of direct service is vital for the success of each student. The core curriculum are lessons that are designed to assist and attain desired competencies and to provide the knowledge, attitude, and skill needed for each student developmental level (ASCA, 2016). For instance, a
I received the pleasure of interviewing two school counselors, Mrs. Jean Harmon and Mr. Devon Herrick. I was excited about interviewing school counselors within the Chicago land area. Despite many negativities spoken about the Chicago Public School (CPS) system, I desire to work within CPS. I’ve heard many pros and cons of working at a selective enrollment school, compared to a public charter school. By interviewing these two individuals, I assumed that I would get a snapshot of a potential work day for a school counselor. Mrs. Harmon is a school counselor at King College Preparatory high school. Mr. Herrick is a personal counselor at Urban Prep Charter Academy- Bronzeville campus. It was interesting in learning about the daily responsibilities,
(e) Counselors and professionals should be actively engaged in encouraging career workshops, exploration events, (c) Counselors should connect their African American students with community with outreach efforts, mainly through internships, job shadowing, and service learning projects. (G) Counselors and Professionals discuss with their African American Student their long term career goals, (h) Counselors should provide their clients with information on different career options in combination with additional career options in combination with additional back up plans. (I) career counselors and professionals should be knowledgeable about and build relationships with college extended African American, (J) Career counselors must totally understand that each client lives in a unique sociocultural context, (k) career professionals must be alert of the impact of discrimination and oppression and how they affect the worldview of culturally different clients. (L) It is vital that counselors and professionals remain updated on the most
The second year of the college recruitment program, Marianne wisely sought the advice of others experienced in successful recruiting from college campuses. By following the advice to reduce the schedule, identify job descriptions, develop questions specific to positions as well as focused interview forms to be completed along with incentives linked to performance pay the college recruitment efforts should be more successful.
Armstrong, Gary, and Philip Kotler. Marketing: an introduction. 11th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2013. Print.
During the past three years of college, my interest in counseling has been affirmed through a variety of experiences. One important experience that influenced my decision to pursue a career as a school counselor was my involvement in my community service sorority, Chi Delta Alpha. Through Chi Delta Alpha, I volunteered on several occasions, among them I babysat children to provide parents with a night off; I was responsible for a group of elementary students as they experienced college classes and I painted a caboose for a local playground. A theme that has remained constant throughout all my different experiences is that making a difference in a person’s life is a rewarding experience, and I know that I desire a career that enables me to support high school students as they face difficult situations.
While interviewing the high school counselor of my choice Mr. Lee Ryland, this learner has learned that Mr. Ryland’s responsibilities as head school counselor i...
As a low-income student in high school, I used my application fee waivers, to apply to four Cal State Universities and four University of California schools. I did not apply to any private universities, for the simple fact that I lacked guidance and information about the schools as well as the probability that I would be accepted to such schools. When I was denied from my top choice (the University of California, Los Angeles), I decided to attend the best school I was accepted to—the University of California, Santa Barbara. In the following section, I will discuss the individual, societal and cultural influences in my college choice process that led to my decision to attend UCSB.
Jobber,D & Ellis-Chadwick, F (2012). Principles and Practices Of Marketing. 7th ed. : McGraw Hill Higher Education. p19-21 & 352-354.
While recruitment and admission of prospective students span a short time in comparison to the multi-year relationship of enrolled students, effective recruiting practices yield diverse, high ability students that add to the excellence and support the mission of selective colleges and universities. When coupled with effective enrollment management, the efforts of admissions officers are quite significant. Recruiting and admitting not just the most academically prepared students, but also stretching ourselves to consider others who show potential, allows for equitable admissions practices and ensures students are successful and that they have a positive experience ultimately leading to faithful alums and potential donors. How effectively an institution recruits for diversity, excellence, and excellence within diversity, is all tied to the success of the institution as a whole. (Kedra Ishop, personal communication, November
I cannot recall a more rewarding experience than helping facilitate a child’s education while enabling parent participation alike. These experiences have drawn me to my current position as an Educational Assistant where I am constantly interacting and establishing relationships with students, learning about their goals and aspirations. It is that same desire to empower our future students that has steered me towards a career as a school counselor. By enrolling in the Masters in counseling program, I aspire to develop methods and experience to become an effective, experienced, and adaptable school counselor that promotes self-awareness, allowing students to realize their full potential and impetus them towards a promising future. I want to learn skills that facilitate personal and career development, ensuring that our students grow accomplishing their goals and ambitions.
Etzel, Michael J., Stanton, Bruce J., Stanton, William J. (2004). Marketing. (13th ed.). Boston: McGraw-Hill.
Adams, Caralee. “Colleges Try to Unlock Secrets to Students Retention.” Education Week 21 September 2011: 16-17. Print.
Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill.