Curriculum and Instructional Design
Admissions counseling at proprietary schools will be the focus of the design. The 4 day training will cover the basics of the admissions process and provide proven educational sales strategies to increase enrollment and retention. The key areas covered will be sales psychology, telephone skills, the interview, and follow-up. Lessons that will be covered include: 1) nuts, bolts and numbers of telecounseling 2) putting the student at ease 3) determining student needs 4) the art of listening and 5) what to do after the interview. The training will be held for every new counselor that recruits students.
Enrollment trends often provide one of the earliest and most accurate indicators of a universities current and potential health. Admissions counselors bear the ultimate responsibility of advancing the institutional mission and financial sustainability. It is imperative that admissions counselors have quality training which provides an accurate knowledge that can be implemented in their recruiting strategies; however, I have witnessed many new counselors and a few veteran counselors who are ill prepared and utilize “hard sell” tactics. This lack of preparation creates a subpar first impression for the potential new student and their family. Student recruitment begins with a relationship that extends through the students entire enrollment experience. (Kohl & Fox, 1995)
Quality training is not only vital to the schools financial stability, but it prepares an admissions counselor to represent the institution and create a more selective recruitment environment. The most important role an admissions counselor plays is building a relationship th...
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Should a rationale include first person? I had trouble being scholarly when I included my opinion and first person. Have I swung too far in the opposite direction now?
Am I on the right track with my timeline?
Do I need to cite pages in the books when I use the books to get ideas for the lessons? Or do I even cite these books?
Can I remove and add references? Am I reference happy? Most books cited are owned due to my “biblioholism.” On a side note, have you gone electronic with books yet? I am thinking about it and wondered if you had an opinion on which reader was the best.
Hossler, D. (1984). Enrollment management, an integrated approach. New York:College Entrance Exam Board
Kotler, P & Fox, K. (1995). Strategic marketing for educational institutions, 2nd Ed. New Jersey: Prentice Hall
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