Aditya Birla Group Case Study Essays

Aditya Birla Group Case Study Essays

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Question 1: Critically analyze the growth strategy adopted by the Aditya Birla Group. What are your views on the business portfolio adopted by the group? (7 marks)

Aditya Birla Group is one of the first multinational corporations in India. Its headquarter is located in Mumbai with many others operations in different parts of the world such as in Asia (Thailand, Singapore, Myanmar, Laos, Indonesia, Philippines, China…), Europe (UK, Germany, Hungary, Italy, France, Luxembourg, Switzerland…), America (US, Brazil…). Throughout their growing, Aditya Birla have become well known in many sectors that they get involved in not only in India but also around the world. Back to the earlier day of the corporation, when it first founded, the group has focused on critical sector such as textiles and fibre, aluminum… and become one of the largest participant in those areas. Later on, in the 1960s, the company had expanded their business into cement and chemicals. Also, they expanded their business across the border of India into many other countries. This “revolution” has brought the name of the group into the international business map and become bigger than ever (Aditya Birla Group 2007). Today, ABG is a corporation with the consolidate revenue of 30bil with the affiliates in 45 countries and 60% of their revenue come from internationally and become one of the largest private company in the world (Aditya Birla Nuvo Limited, 2011).

To gain such an outstanding achievement both domestically and internationally, the Aditya Birla Group has adopted two strategies: to diversify their business’s portfolio into a range of sector and to diversify them internationally. Firstly, to reach the first goal, they stepped in many areas such as viscose sta...


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...es for more than 40 millions people in the poorest areas in India. They reflect the company’s value and raise the voice of the company in India.






Bibliography:
Adytia Birla Group India (2007), viewed 26/1/2012,

Adytia Birla Nuvo Limited (2011), The chairman’s letter to shareholders, viewed 26/1/2012, < http://www.adityabirlanuvo.com/investors/downloads/Nuvo_Annual_Report_2010-11.pdf >

Durke Asset Management SA (nd), The benefit of diversification, Management Mandate Philosophy, viewed 24/1/2012, < http://www.dukre.com/media/en/E5A1BF79-2F6A-4377-8566-316F1634D738/Benefits%20of%20diversification.pdf >

http://www.slideshare.net/priyadarshini.7/case-study-on-aditya-birla-group

http://www.adityabirla.com/media/press_reports/we_dont_think_success_failure.html

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