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First, the intensification components which are present in the text help to ingrain an idea that is distorted because the president says and reinforce the key information that he wanted that the country knew. The repetitions have an idea of persuasion behind its use, and the audience finally takes the elements which have been repeated as the truth. In this text there are crucial words such as “Union”, “Leadership”, “I thank you”, “Americans”, “American people”, “friends”, “we”, “I ask you(r)” among others, the main aim of this words is to create a feeling of unity against a common enemy, Al Qaeda. The repetition is not only used to create good feelings, but also to fill with fear and terror into the citizenship. The examples of them are mainly at the second part of the speech, they are very strong words such as “war”, “terror”, “kill”, “hate”, “terrorist” or “terrorism”. The association is also used in order to appeal to the audience’s feelings. There was a passenger, Todd Beamer, he was considered a hero and the president uses his image and his wife’s one for the purpose of making the audience feel empathy with the grieving wife. The president says that Al Qaeda “commands them to kill Christians and Jews, (to) kill Americans” and make no distinction among military and civilians, including women and children”, using this he reinforces the feeling of empathy and hatred to Al Qaeda because they have attacked to the vulnerable groups. The composition of the speech helps to intensify all that the speaker is trying to express; at the beginning he uses a solemn tone, then, he starts to speak about Al Qaeda and the attack, his words indicate that there is hatred and anger.
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