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Global branding strategies
Global branding strategies
Corporate brand management
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Theoretical aspect
Why value added is important for any company. Similarly, value added is also important for frozen food industry. This paperwork would be investigating about how to add value in marketing area of frozen food. The reasons are, to understand the market environment of frozen food market, the strategy which the company used to entry to the new markets in UK, cost effectiveness which how to keep the level of costs in investment and help the company not behind its competitors in this field, how to retain the company’s customers and how to make the brand awareness to its’ customers. These things are important depending on the business to expand into the international market.
Frozen food means the food which had preserved by freezing process. Freezing process is how to keep the food safe which used generally by allowing the water in food turn into ice. That can be effective in suppressing the growth of bacteria and makes various chemical reaction slow down (Wikipedia: http://en.wikipedia.org/wiki/Frozen_food).
Food industry is a low cost industrial which using the high raw material in domestic area and can bring an abundance of resources in country to develop for advantage in country’s industrial. This makes it easy to develop for investment. In addition, the food industry also causing the bridge to other production activities which are industrial support such as production of canned and plastic products which will lead to employment and increase the national income.
In addition, this paper of work would be investigating on the number of competitors in frozen food market. Although there are 201 frozen food companies in Thailand (http://www.thai-frozen.or.th/member.asp?alphabet=1#) but, it has 1 company which ha...
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... Management, Emerald Group Publishing Limited, Vol. 18, No. 1, pp. 4-16.
• Gehlhar, M.J., Regmi, A., Stefanou, S.E. and Zoumas, B.L. (2009), “Brand leadership and product innovation as firm strategies in global food markets”, Journal of Product & Brand Management, Emerald Group Publishing Limited, Vol. 18, No. 2, pp. 115-126.
• Goldsmith, R.E., Frieden, J. And Henderson, K.V. (1997), “The impact of social values on food-related attitudes”, British Food Journal, Vol. 99, No. 9, pp. 352-357.
• Palmer, A. and Hartley (2009), The Business Environment, 6th Edition, McGraw-Hill I Education (UK) Limited.
• http://www.caterer-directory.com/gb-product-510.html [Accessed: 14 Nov. 2009]
• http://www.cpfoods.co.uk/ [Accessed: 14 Nov. 2009]
• http://www.cpthailand.com/ [Accessed: 14 Nov. 2009]
• http://www.thai-frozen.or.th/member.asp?alphabet=1# [Accessed: 14 Nov. 2009]
Jennings, M. (2012). Business: Its ethical, legal, and global environment. (9th Ed.) Mason, OH: South-Western Cengage Learning ISBN: 978-0538470544
The Russian Ice Cream market is worth $ 500 million, with Ice Fili as the market leader. The industry concentration, determined by the market share of the four largest firms in a sector is low for Russian ice-cream industry. It indicates that the industry is highly fragmented and competitive. The industry has experienced a low growth rate of ~ 3.5 % for the last two years and the other factors influencing the overall market size, like the population and the per capita consumption of ice cream have been stagnant over the years. The external factors like the shrinking frozen-foods imports market coupled with low entry barriers caused increase in the number of new entrants into the ice-cream market.
Jennings, Marianne M. Business: Its Legal, Ethical, and Global Environment. Mason, Ohio: Cengage Learning, 2008. Print.
G. Nickels, W., M. McHugh, J., & M. McHugh, S. (2013).Understanding business. (10th ed.). New York, NY: McGraw-Hill/Irwin.
2. Consumers: The emergence of dual career families resulted in unavailability of sufficient time to cook food. Hence interest and love towards such frozen food is increasing1. Type of meal 2. Brand 3. Variety.
Food industry can be chartered by low margin industry, while along with the shift of power from the manufacturer to the purchaser, the price and demand became flexible, and the product variety increased.
Maple Leaf Foods Inc. is well known as a leading packaged food provider in Canada with over 100 years sustainable working. Its head quarter is in Toronto, but it operates across the North of America, the United Kingdom, Mexico and Asia, as well. Since its foundation, this company has expanded primarily by merger and acquisition activities. It owned 90 percent of Canada Bread Company, Limited, found in 1911. It was created by the merger of Maple Leaf Mills Limited and Canada Packers Inc. in 1991, and these companies consisted of subsidiaries. By providing the highest quality, nutritious and innovative products to excess customers’ needs, Maple Leaf Foods is pursuing its vision to become globally admired food processing firm. It was gotten honor awards such as “Product of the Year 2011”; “Canada’s 10 most admired corporate culture”; “Best New Product Award”; “Canadian Family 2010 Food Awards”. Its total asset of 2013 was $ 3,599,092, compared with $ 3,243,696 in 2012. Net earnings of this enterprise were $ 512,163 in 2013, compared with $ 96,562 in 2012. Although, the company faced challenges caused by the increased price of raw materials and effects of macroeconomic issues; it still keep its values and be willing to change for sustainable achievement in the future. As a result of changes, Maple Leaf Foods Inc. is making an agreement to sell Canada Bread Company for Mexico's Grupo Bimbo with the price of $1.83 billion in cash in order to focus on its meat products business in 2014. The company financial report indicates its focus in 2014 with five main points. First, pricing actions to address higher ...
Sloman, J; Jones, E (2005). Economics and the Business Environment. 3rd ed.: Pearson Education Limited. 35, 48, 53.
Businesses play a significant role with the economies of all countries, whether developed or developing. It contributes to the welfare of the society through the satisfaction of needs, provides a source of livelihood to millions of people worldwide. Businesses do not operate in vacuums but operate within business environments. The events in the environment of a company have a direct effect on the success or failure of that company. According to Jain, Trehan and Trehan (2009), business environments can be categorized in two: (1) internal business environment; (2) external business environment. Institutions and organizations are usually in a position of controlling their internal business environment. By doing so, they gain the ability of affecting their institutional performance. On the contrary, it is difficult for a business to control the external environment; however, businesses can identify in advance the opportunities and threats presented by the external environment and take decisive actions to ensure its continued success (Jain, Trehan & Trehan, 2009; Goyal & Goyal, 2009).
The objective of this research is to help a company or an entrepreneur understand the business environment better as well as customers’ needs and, therefore, make better business decisions.
The product quality and safety of the fast foods in Asia is a major concern threatening the establishment of more fast foods in this countries. The fast food companies are faced with a challenge in meeting the standards in this foreign countries which reduces their confidence across international borders. The Asian economies such as in China have registered slow growth overtime which have led to stagnant incomes from the people (Frost, 2009). This hinders the customer`s purchase powers which in turn prompts them to fall back to making meals at
Worthington, I. and Britton, C., 2006. The business environment. 1st ed. Harlow: Financial Times Prentice Hall.
Robbins, S.P., & Coulter, M. (2009). Management (10th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
McHugh, J. M., McHugh, S. M., & Nickels, W. G. (1999). Understanding business. (5th ed.). New York: McGraw-Hill.
Our country has favorable conditions for the development of industrial crops and fruit trees: The climate is humid tropical monsoon with high heat, high humidity. There are many types of soil suitable industrial crops: feralit land in the mountains, alluvial soils of the plains. The labor abundant experience. Processing industry is growing; large market demand. Policies to encourage the development of the state. The development of industrial crops and fruit trees brought many great significance: Supply of raw materials for the processing industry, providing exports. To contribute to job creation, redistribution of labor on a national scale. Promote economic and social development in disadvantaged areas. Speaking of the achievements of agriculture, we will talk to the achievement of food production in our country recently: Rice planted area increased: 5.6 million hectares (1980) to 7.3 million hectares (2005). The crop structure has changed. Productivity increased at 4.9 tonnes / ha / year. Food production in paddy increased: 14.4 million tonnes (1980) to 39.5 million tons, including 36 million tons of rice (2005). Average food at over 470 kg / person / year. Vietnam is one of the leading rice exporter in the world. Acreage and crop production also increased rapidly. The Mekong Delta is the largest food producing countries, accounting