Adbusters Media Foundation: An Active Space for Participation Essay

Adbusters Media Foundation: An Active Space for Participation Essay

Length: 2483 words (7.1 double-spaced pages)

Rating: Research Papers

Open Document

Essay Preview

Adbusters Media Foundation:
An Active Space for Participation

We live in the age of consumerism; we are constantly surrounded by advertisements in our everyday environments. Through television, print, billboards, radio, the Internet and countless other mediums, it seems as though we cannot escape ads. We have become so accustomed to advertisements that most of the time we are unaware of the impact they can have on us. To help us become more aware of the effects of advertisements and consumerism, activist groups like Adbusters has helped bring more attention and awareness to how information and meaning gets generated and transmitted in our society today.
Adbusters is labeled as a media activist group, that is a non-profit organization that aims to change mainstream thinking by replacing these mainstream messages with alternative narratives through various communicative practices (The Canadian Press, 2011). Adbusters targets two main areas of resistance, capitalism and consumerism. It is dedicated to help us see the truth about our surroundings behind the shadows of advertisements and large corporations. Adbusters’ largest communicative medium is their magazine, Adbusters. Adbusters also challenges mainstream messages through a practice called culture jamming. By taking popular ads from the media Adbusters challenges corporations and mainstream media by interrupting the consumer experience by revealing the underlying message and meaning behind the ad. This essay will argue that through Adbusters’ communicative practices, like the use of technology, print media, culture jamming and campaigns, the media activist group is making a significant impact in moving people from spectators to actors by providing us with an alternative...


... middle of paper ...


...e in a world of advertising clutter: The case of adbusters. Psychology & Marketing: Wiley, 19(2), 127-148.
Sandlin, J. A. (2007). Popular culture, cultural resistance, and anticonsumption activism: An exploration of culture jamming as critical education. Wiley InterScience, 115, 73-82.
Sandlin, J. A., & Milam, J. L. (2008). “Mixing pop (culture) and politics”: Cultural resistance, culture jamming, and anti-consumption activism as critical public pedagogy. Wiley Periodicals Inc., 38(3), 323-350.
Sommer, J. (2012, December 22). The war against too much of everything. Retrieved from http://www.nytimes.com/2012/12/23/business/adbusters-war-against-too-much-of-everything.html?r=0
The Canadian Press. (2011, October 14). Adbusters founders cheer their occupy idea. Retrieved from http://www.cbc.ca/news/canada/adbusters-founders-cheer-their-occupy-idea-1.1063405




Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Fans: The Most Active and Creative Group Within Media Audiences Essay examples

- “Fans are the ones who wear the colours of their favourite team, the ones who record their soap operas on VCR’S to watch after the day of work is over, the ones who tell you every detail about a movie stars life and work, the ones who sit in line for hours for front row tickets to rock concerts.” (Lisa. A. Lewis 1992: 1). This description of fans exhibits the intriguing nature and great interest so called fans has for their idols. It is argued that fans are the most creative and active group out of all of the media audiences....   [tags: Media ]

Research Papers
1493 words (4.3 pages)

Active Participation Strategy For Students Essay

- Active Participation Strategy # 1: (Student Questions) It is no longer acceptable to just lecture your students during direct teaching. This is especially true when dealing with third graders who must be actively engaged to hold their focus on what you are trying to teach. In my lesson I chose the whole class active participation strategy of student questioning as my first strategy. By asking my students questions it allowed me an opportunity to assess their prior knowledge. This also allowed the students to engage in the learning....   [tags: Education, Educational psychology, Assessment]

Research Papers
1250 words (3.6 pages)

Essay about My Personal Role And Participation With Social Media Sites

- For my age, my personal role and participation with social media sites, communities and applications is underwhelming to say the least. I am not involved in many sites, I do however have a Facebook profile, but am not an active user. The applications in which I am an active user are Instagram and Snapchat. As for an online community, I do take part in a fantasy football community. However, my interaction is only with people I know well on all the above platforms. Instagram is a social media application where users are afforded the ability to share photos with their followers....   [tags: Social media, Facebook, Virtual community]

Research Papers
763 words (2.2 pages)

Active Parent Participation in IEP Meetings Essay

- Parents play a critical role in the planning of educational programs for their children. In efforts to increase parental involvement, instructions were added to the Individuals with Disabilities Education Act (IDEA) that mandated active parental participation during the preparation of Individualized Education Programs (IEPs). According to Lo (2008), when IDEA was reauthorized in 2004, additional parental rights were added that required the attendance of parents and every member of an IEP Team, unless both the parent and school agree to an absence and document that agreement in writing....   [tags: Research Proposal ]

Research Papers
2273 words (6.5 pages)

An Active Learning Approach in the Classroom Essay

- “We learn by example and by direct experience because there are real limits to the adequacy of verbal instruction.” -Malcolm Gladwell In today’s society, for current and future teachers, an active learning approach to teaching is essential for students’ success in the classroom. Learning that contains student-based inquiry versus teacher-based inquiry allows the students to develop their own understanding of the content with little facilitation from the teacher. Unfortunately, active learning in many classrooms has always consisted of the teacher directing the learning, which inhibits each student’s growth and potential....   [tags: recall, participation, groups]

Research Papers
739 words (2.1 pages)

The Active Role of the Media in Influencing Our Opinion on Global Politics in Regards to the Arab Spring

- Introduction The globalization of media has broken down the communication barriers between countries and is now more readily available and accessible than ever before. This paper examines how the media plays an active role in influencing our opinion on global politics in regards to the Arab Spring and the new revolution making its way through the Middle East and North Africa. It will also examine the theories of the CNN effect and the Manufacturing consent and how these define the relationship between governments and the news media....   [tags: Media]

Research Papers
1917 words (5.5 pages)

Active Participation Strategy # 1 : Questioning During Initial Instruction

- Active Participation Strategy #1: Questioning during initial instruction During the PowerPoint presentation the teacher will engage the whole class by asking questions. Questions are a way of engaging the students and reinforce their participation. When students are required to respond frequently in a lesson they are more attentive. As the participation is increased the accountability is as well (Frey, 2013). Questions of interpretation force the students to examine the meaning of the information....   [tags: Assessment, Evaluation, Education]

Research Papers
1179 words (3.4 pages)

How Staff And Volunteers Provide An Active Learning, Engagement, And Participation

- In Families talking about ecology at touch tanks from 2013, the authors Charles Kopczak, James F. Kisiel, and Shawn Rowe explain their research of the indication how staff and volunteers provide an ‘active learning, engagement, and participation’ to guests. The article claims how the interactions are unique from each volunteer and how they interact with the guests is highly important to them and the culture. The structure of the piece has a research paragraph where it explains the main idea then the introduction and subheadings throughout the article categorizing every section such as ‘Learning at touch tanks’, ‘Searching for ecology’, ‘Methods’, ‘Results’ etc....   [tags: Question, Scientific method, Engagement, Answer]

Research Papers
817 words (2.3 pages)

Essay about The Evolution of Media

- The media has become a comfortable staple and commodity to the global lives it touches inadvertently and significantly. But what is this incontrovertible influence. It is the radio, newspapers, television broadcasts, such as CNN and MTV; entertaining and informational, the media is a valuable asset to all. How it came about was during the pivotal 20th century where skies were filled with airplane raids and on land there were people full of fear, telling stories of the everlasting wars. The innate fear of world domination by Nazis and annihilation of all mankind by atomic weapons were major driving forces to create the media; people wanted the answers to their questions and needed to be infor...   [tags: Media]

Research Papers
1314 words (3.8 pages)

Active Directory Essay

- Abstract This paper covers how Domain Management has evolved from Window NT 4.0 to Active Directory. Also it provides an in-depth look at all of the advantages Active Directory has over Window NT 4.0. The benefits of using Active Directory are broken up into Categories including the improvements in scalability, organization, and replication. This paper also shows how users are managed in an Active Directory environment as opposed to local users. Active Directory is a very useful tool created by Microsoft to make the server/client relationship easier to create and maintain throughout Windows based systems....   [tags: Microsoft Active Directory]

Research Papers
1568 words (4.5 pages)