I am choosing to write about the Act Against AIDS campaign. Act Against AIDS is a five year 45 million dollar communications campaign that was launched in 2009 and designed to refocus national attention on the HIV crisis in America. Act Against AIDS raises awareness about HIV and its impact on the lives of all Americans, and fights stigma by showing that persons with HIV are real people. They also feature highly specified campaigns that target high risk groups. These campaigns include Greater Then AIDS, Testing Makes Us Stronger, Lets Stop HIV Together and Take Charge. Take The Test. These are great campaigns because they use a mix of logical messages and emotional appeal to get people educated about the HIV problem in our country and do a great job of encouraging social support among people. Personalizing the stories are meant to motivate people to get tested and reduce the number of people unknowingly spreading the disease.
Act Against AIDS features multiple communication campaigns designed to serve specific at-risk populations. Each targeted campaign has its own unique objectives that are tailored to their specific audiences. For example, Take Charge. Take The Test specifically targets African American women because HIV infections are 15 times higher then that of white women. (CDC, 2013) The campaign uses an effective mix of channels and strategies to deliver HIV prevention messages that are "compelling, credible, and relevant." The campaigns contain basic education and awareness needs for both health care providers and populations, who are at high risk of contracting HIV. The campaign uses both traditional media tools, such as radio and transit ads as well as newer social marketing tools such as twitter to spread...
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...e honest with their partners about their HIV status. I think they would benefit from using stories about people who have HIV who have been able to protect the people that they love from contracting the virus. Although some of the stigmas associated with HIV have been reduced people are still very fearful of what an HIV positive status will do to their relationships. Eliminating this fear is an extremely important obstacle that people have to overcome in order for things to get better.
Works Cited
Centers for Disease Control and Prevention, (2012). Refocusing national attention on the hiv crisis in the united states. Retrieved from website: http://www.cdc.gov/nchhstp/newsroom/docs/2012/AAAFactSheet-0712-508c.pdf
AIDS.gov. (2009, April 07). Using new media to act against aids. Retrieved from http://blog.aids.gov/2009/04/using-new-media-to-act-against-aids.html
How can we as professionals promote/help with AIDS awareness in our country and other countries?
In their advertisements, the St. Jude Children’s Hopsital Research Foundation packs their thirty second commercials with as many rhetorical appeals as possible. The purpose of these celebrity-endorsed commercials is to encourage viewers to donate to the foundation, and the producers have creatively inserted various rhetorical appeals in hopes to sway viewers to open their wallets. By using an immense amount of rhetorical appeal; including ethos, pathos, logos, and kairos, the St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children.
For this assignment, I chose to watch How To Survive A Plague, directed by David France. The documentary focused on the aid crisis in the 1980s. The men were introduced to an illness called HIV positive or AIDS. The majority of people who had aids were the gay people when they had sexual interactions with each other and did not use protection. There were a couple of women who were HIV positive as well, but it was to their understanding that their husband was gay.
Upon first receiving this assignment I was honestly not sure what I would do it on. Then I remember a very well done commercial from 2006. If you’re not sure what commercial I am referencing it is the ASPCA commercial with all the injured animals and "arms of an angel" playing in the background; furthermore, Sarah McLachlan voices over and stars in the commercial. The commercial does a good job of appealing to animal lovers sense of emotion (Pathos) through the photos and videos of helpless and beaten animals. Sarah McLachlan also appeals to animal lovers through the fact that she has been a longtime supporter of the ASPCA (Ethos). Also, the video includes statistics that can easily be proven these statistics help to support the commercials cause (logos). Finally, the commercial itself appeared on television which is a great medium to get a message across; in addition, this commercial is valid in any year and will always appeal to a
HIV (Human Immunodeficiency Virus) is a virus that eventually develops into AIDS (Acquired Immunodeficiency Syndrome) which is a deadly disease that was ravaging and still is ravaging the world at this time. Johnson, taking this into consideration, decided to educate the youth about this problem, “’ I want to educate the public…We have to make people aware of [HIV]” (Johnson 297). Johnson knew that the heart of this problem lie in the uneducated youth, so he thought the first step in the right direction would be to inform them about the situation. After his individual efforts to promote awareness for this cause, he was invited by the president to join the National Commission on AIDS. This was the next big step in spreading education throughout the country.
"Jones originally envisioned the AIDS quilt as a message that would call upon the conscience of the nation." (Sturken 186)
The spread of aids threatens our population daily. Lives lost to it number over 12 million, including 2 mil...
AIDS is slowly becoming the number one killer across the globe. Throughout numerous small countries, AIDS has destroyed lives, taken away mothers, and has left hopeless children as orphans. The problem remains that funding for the diseases’ medical research is limited to none. In the country Brazil, HIV/AIDS has been compared to the bubonic plague, one of the oldest yet, most deadly diseases to spread rapidly across Europe (Fiedler 524). Due to this issue, Brazil’s government has promised that everyone who has been diagnosed with either HIV or AIDS will receive free treatment; however, this treatment does not include help in purchasing HIV medications, that “carry astronomical price tags” (Fiedler 525). Generic drug companies have been able to produce effective HIV medications that are not as costly if compared to the prices given by the huge pharmaceutical companies. In contrast, the U.S. government has now intervened with these generic companies hindering them from making HIV medications, which may not be as efficient if made by the pharmaceutical companies. Not only are these drug companies losing thousands of dollars against generic drug companies, but also tremendous profit that is demanded for marketing these expensive drugs as well. “How many people must die without treatment until the companies are willing to lower their prices, or to surrender their patients so generic makers can enter market? (Fiedler 525).” With this question in mind, what ways can we eliminate the HIV/AIDS epidemic across the world? With research, education, testing, and funding we can prevent the spread of HIV to others and hopefully find a cure.
Her primary purpose for writing this essay is effective because she gives facts about what’s going on with the advertisers helping to prepare a public service announcement on child hunger with parents scheduling many different activities to do over the summer.
The main reason why this article was written was because there was a lack of attention on risk behaviours regarding women’s HIV prevention in the US. Since women have not been paid attention to, they are more susceptible then men in contracting HIV/AIDS. We need to design a risk reduction program that pays more attention to women.
We have a rally informing the public about the bill and try to get them too get their legislators in voting this all into law. We need made a lot of advertisement and catchy one so the public can be aware of what going on with the bill. To put it in another way, ACT-UP had different strategies on getting the politicians to be involved with people who has aids and get people to finding answers or medicine to help people who has aids. They had sit-ins, marches to Washington D.C, candle-light to remember the dead, and lobbying Congress and the health department (Meyer, 2015). We need to create a bunch where we sit with the women of Congress and lobby them into voting for this bill. If we get enough people in participating and rallying their legislator into voting for this bill. We can get this bill to passed Congress(Zukin,
AIDS is a deadly disease that affects people world wide. AIDS is a disease that brings about many social consequences. Many of these consequences result in physical, emotional, and economic problems. AIDS compromises the immune system of the human body, making a person susceptible to many different illnesses and infections. Among these are: unexplained fatigue and weight loss, night sweats and flu-like feelings. These infirmities can interfere with a person’s daily physical tasks. For example, taking a shower, eating, working, excersing, caring for a child, and cooking. Being unable to perform these tasks makes an n individuals life extremely difficult. Individuals with AIDS also experience a number of emotional problems because of the social stigmas attached to AIDS. For instance, a person having to be scared to let others know he or she is infected, and being unable to engage in intimate relations without infecting others. Further emotional problems can be caused with the continuous worry of death, which can inhibit a person’s normal functioning .People who have these issues develop a great deal of emotional problems because one feels that they do not fit into society. AIDS is not only a disease that affects an individual, but it also affects the larger society . This is so because of the financial needs to help fund programs and organizations to help stop the spread of AIDS and help those who suffer from AIDS. Although, the money goes towards helping AIDS victims it is costly for tax payers, when it can go towards helping people and developing educational programs within their communities. Why should the population pay for the bill for the consequences of others? As one can see, AIDS doesn’t only bring about consequences that indirectly affect individuals, but it also brings about consequences for society as well.
On August 19, 1992 in Houston, Texas, Mary Fisher, the HIV-positive daughter of prominent Republican fundraiser Max Fisher, gives her keynote speech “A Whisper of Aids” to the Republican National Convention (1). Fisher’s purpose is “to lift the shroud of silence which has been draped over the issue of HIV/AIDS” epidemic (1). Fisher succeeds in her overall persuasiveness by effectively using ethos, logos, and pathos throughout her address to the conservative Republican Party to advocate for awareness, education, and the prevention of HIV/AIDS.
This study used content analysis to identify dominant AIDS-HIV themes in the manifest news content of AP, Reuters, AFP, ITAR-TASS, and IPS. A systematic random sample of AIDS-HIV stories disseminated by the five wire services between May 1991 and May 1997 (both months included) was obtained. This decade was selected because several empirical studies of coverage in the 1980s have been conducted; however, few studies examine the 1990s.
To decrease HIV transmission and to minimise the impact of the epidemic, on children, young people and families, through the growing effectiveness of national action to the HIV/AIDS epidemic in the East of Asia and the Pacific regions. They aim to provide practical support and aid at community level, encouraging the full engament of people affected by HIV/AIDS.