its that simple

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Recommended: Weight loss journey essay

Who doesn’t want to lose weight without diet restrictions? Well that is what famous singer and actress Mariah Carey accomplished while on the Jenny Craig weight loss program. Soon after Mariah Carey had her twins in April of 2011. She found herself faced with the reality that many new moms are; how would she lose the baby weight without doing extreme diets? For Mariah Carey it was simple she joined jenny Craig and shed the pounds without any harsh nasty diets. All she had to do was follow the programs designed meal plans that include many delicious options.
Jenny Craig is a well-known company in the dietary programs division. This company is well known to provide consumers with results. The company was first established in 1983, and since then has earned their reputation by providing services to famous actors and singers while marketing their successful diet journeys. The Mariah Carey ad that was used by Jenny Craig demonstrates the end results to her goals, and shows a glowing happy beautiful and fit Carey. Carey and four other women are photographed on the ad with a brief quote that is smartly advertising the amount of pounds they were able to drop while using the Jenny Craig weight loss program. The ad provides joy to the consumer by implanting the ideal body image women desire; additionally it provides the consumer with trustworthy real life journeys, conclusively providing their consumers with credibility.
Almost every woman alive has had some kind of weight issue or dilemma in her lifetime. Weight is a worldwide issue amongst all genders, but women tend to seek outside help more frequent then men in order to accomplish their weight loss goals. The Jenny Craig ad instills a sense of joy to the consumer by portrayi...

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...eir weight loss goals.
In conclusion, this ad demonstrated all three of Aristotle’s modes of persuasion. On the visual aspect it demonstrated a great sense of persuasion by providing the consumer with joy and a good kind of envy. The company made a great choice by choosing Mariah Carey for many reasons; she is a respectable prestigious actress and singer. In addition, it helped the company to have chosen Mariah Carey because she had a real life weight loss goal at that moment. The company showed their honesty by also posting on their ads their weight loss programs time frame, for it does not allow the consumer to be misled. The overall ad was a credible ad because it had a person with a real life experience reach their weight loss goals. It also helped the company convince the consumer by using the three other women that have successfully completed their goals.

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