Monopolistic Media Culture

A Synthesis Analysis of Corporate Monopolies and the Dissolution of Diversity and Democracy in Modern Media Culture

This TV and media study will provide a synthesis analysis of various articles that define the increasing power of corporate media organizations and the detrimental affects it has on diversity and democracy in modern society. The capitalistic nature of corporate ownership has created monopolistic media organizations that continue to narrow the racial and gender aspects in TV Programming. In this manner, the increase of violent and racially diverse programming tends to serve the white hegemonic American culture, which illustrate the condensed conflict of capitalistic media organizations that seek control and profit over the markets.

More so, the “democratic” culture of first nations, such as the United States, tend to promote diversity, yet the “market mentality” of the media industry tends to override critical examinations that dissolve diversity and democracy. In many cases, the profitability of corporate interests tends to override certain aspects of social responsibility that depict American life through a racially, ethnically, and morally narrow perspective. Currently, the monopolistic culture of corporate media organizations has severely narrowed the focus of the world within a white hegemonic and westernized orientation for TV programming. Studies done on the monopolistic corporate culture of TV programming and newspaper publications defines the problem of diversity as a problem for researchers that countermand the “consumer” orientated view of centralized methods of media

In this manner, the consolidation of massive media corporations defines the prominence of white hegemonic corporate culture, which tends to generate a racially narrow view of programming by white-owned funding for TV content: “When you further the growth of corporatism, you demand the largest possible audience at the lowest possible price” ("Media monopoly makers” 12). This perspective defines the profit-margin link to the “largest possible audience” as a means in which to promote a white hegemonic view of culture through corporate owned media organizations. This point of view is often the corporate method of gaining the greatest profits at the expense of showing a democratic and diverse TV programming that serves the entire population, instead of the predominant white viewership. More so, the corporate presentation of racial monopolistic views of American life tend to diminish the racial mythos of the “melting pot” as a reality in the modern