Over the years, the United States has evolved into a place where culture defines the American experience. Despite the difficulties that come when people have different life experiences, diversity carries strong importance in many organizations. Diversity comes in many forms such as race, age, income, and background. However, the most relevant is race. Race is defined as categories that generally reflect a social definition recognized in this country and not an attempt to define race biologically, anthropologically, or genetically ("What is race?," 2012) . Race is determined by self-identification. In 2043 the U.S. Census projects no single ethnic or racial group in the United States will constitute a majority. This historic shift is reshaping our interactions and day-to- day activities in America. . Our schools, workforce, electorate, and communications industry is affected by this change. Within, the public relations industry pr experts are constantly searching for the perfect platform to display their message. Consequently, PR experts need to understand the projected Census because the racial categories now will become even more segmented in 2043. Being able to speak across multiple platforms while creating a standard PR plan is the solution for 2043. Understanding a variety of publics is important now and will be even more important in the future. To understand your target audience better, you should know their current attitudes, opinions as well as interests. On the basis of this information, public relation practitioners should formulate public relations campaign in such a way that it caters to the need attitudes of its publics ("Public relations essentials-understanding," 2009). However, when there is no longer a majori... ... middle of paper ... ...ill be many changes as to how pr agencies communicate to their publics. Creating a diverse and flexible PR plan will be crucial to the effectiveness of company messages to consumers. The biggest take away is that the public relation professionals must be willing to make changes to company guidelines, practices, and ethical decisions before 2043. Works Cited Works Cited Ethical guidence for public relations pratitioners. (2014). Retrieved from http://www.prsa.org/AboutPRSA/Ethics/ Public relations essentials-understanding your target audience. (2009). Retrieved from www.hautepr.com Toth, E. (2009, April 09). Diversity and public relations practice. Retrieved from http://www.instituteforpr.org/topics/diversity-and-pr-practice/ What is race?. (2012, November 28). Retrieved from http://www.census.gov/population/race/
Culture, Not Race, Explains Human Diversity, Mark Nathan Cohen, Chronicle of Higher Education, April 17, 1998, pp.B4-B5. The term race refers to a biological subdivision of a species. At one time, scientists held that there were as few as three such subdivisions in the species Homo sapiens: Caucasoid, Negroid, and Mongoloid. Mark Anthony Cohen points out that this is an antiquated view, yet it lingers as a common belief in society. Mark Nathan Cohen makes an interesting point in his article “Culture, Not Race, Explains Human Diversity”. While the article does deal wholly in the realm of the opinion, it is supported by numerous scientific facts. In fact, Cohen’s usual method of drawing in a reader is to make a blanket statement and then “beef it up” with several scientific facts.
There is a specific meaning to race and how its role impacts society and shapes the social structures. Race is a concept that “symbolizes social conflicts and interests by referring to different types of human bodies” (Omi & Winant 55). In other words, Omi and Winant get down to the crux of the issue and assert that race is just an illusion. Race is merely seen as an ideological construct that is often unstable and consisting of decentered social meanings. This form of social construction attempts to explain the physical attributes of an individual but it is constantly transformed by political struggles. The rules of classifying race and of identity are embedded into society’s perception. Therefore, race becomes a common function for comprehending, explaining, and acting in the
Schwartz, Stuart, and Craig Conley. Human Diversity: A Guide for Understanding. 14th ed. New York: McGraw-Hills Primis Custom Publishing, 2000. 3-7. Print.
Since 1619, when the first slaves were brought to North America, race has played an important role in everyone’s life; especially those who are different from what people would consider “American”. According to the textbook, “race is defined as any group of people united or classified together on the basis of common history, nationality, or geographical distribution” (pg. 59). People are placed into different categories instead of all being considered human beings. Although we do not have slavery, that we know of, in the United States today, this does not mean that race is still not an issue. However, race in this country has taken a turn over time and has now, “taken on a meaning that refers to differences between people based on color” (pg.
Race, in the common understanding, draws upon differences not only of skin color and physical attributes but also of language, nationality, and religion. Race categories are often used as ethnic intensifiers, with the aim of justifying the exploitation of one group by another. Race is an idea that has become so fixed in American society that there is no room for open-mindedness when challenging the idea of racial categories. Over the years there has been a drastic change with the way the term "race" is used by scientists. Essentially, there is a major difference between the biological and sociological views of race.
However, Cashmore goes on to argue that the terminology of race has been used to reflect changes in the understanding of physical and cultural differences (1988:235). Cornell and Hartman argue the characteristics that constitute a definition for the concept of race are complex. The authors claim that race can be categorised in social and physical terms. Race is a “human group defined by itself or others as distinct by virtue of perceived common physical
This paper will identify what I learned from the following two websites identified as the following: www.claritas.com and www.census.gov.
The biological understanding of race in the United States is that people from different places have different genetics and genes in their body, accounting for different traits in each people. These people could be grouped together by their biological traits because their similarities in genes would make them look alike. People wanted to believe that there actually were true biological differences between people. Race in the past and present (somewhat) has been categorized based on continental origin, skin color, nose structures, and hair type. To define a person’s race, someone could ask questions like: “what type of hair do they have, curly or straight? Is their skin dark or light? Are their eyes blue, brown, or black?” Based off of these
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
Race and ethnicity are two terms that are constantly used in today’s society. Understanding these terms can help people to recognize that color of skin or color of hair does not define a person. These terms connect with history, social interaction, and the overall make up of a person. However America is constantly obsessed with labeling people by the way that they look or the way that they act. America seems to encourage the terms race and ethnicity and continue to divide people into categories. It is interesting to comprehend these terms because they are not going to disappear any time soon. Race and ethnicity are apart of America’s history and will be a part of the future.
Seitel, Fraser P. (2007). The Practice of Public Relations (10 Ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
When most people think “Diversity” they think of the most communal characteristics: such as: Age, race, gender, sexual orientation, body type, ethnicity, and a person’s
Public relations can positively affect the Australian public, and bring forward important issues and the need for attention amongst society, which is why EON’s campaign is classified as public relations.
Culture is about a set of values, beliefs, and norms that affect the behaviors of large groups of people. Whereas, diversity is more than skin color or ethnic heritage. Diversity within a group is about the quality of being different. The differences between values, traits, attitudes, status is what diversity entails. Engleberg and Wynn state that these “characteristics include age, occupation, physical ability, marital status, personality preferences, and much more.” We must remember to avoid stereotyping individuals and learn to accept that diversity in groups is the skillset that individuals bring to the group. The knowledge that individuals bring to the group is the diversity that most businesses are
Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.