In accordance to the questionnaires, the average response, when discussing brand enjoyment, was very favorable to favorable. The responses from the interview elaborated upon the data. It revealed that most participants bought the brand of Argan oil because it was affordable for their price range (see appendix 11, 13 and 15). In addition, a respondent discussed her experience purchasing Argan oil for her family member. She stated that in the beginning she bought Argan oil from a Yves Rocher, a well-known international French brand, however, her family members were not satisfied with the quality although the brand looked reliable. When she bought Argan oil from a small Moroccan brand her family enjoyed the quality more than the first, however, …show more content…
However, the interviews also suggest that consumers prefer products from major brands more reliable compared to the products offered by Moroccan base distributors. It can be inferred that the perceived brand quality (Kerin et al., 2006) plays a role on the attitude of young adult Vietnamese consumers. Perceived brand quality can be achieved through word of mouth, packaging, brand name itself etc. (Kerin et al. 2006). Regarding packaging, the questionnaires revealed that the 12.62% of the respondents who have used Argan oil before were neutral when it came to the appearance and packaging of Argan oil. Despite the neutrality, the responses have tendencies towards positive attitudes since the second highest number of responses was agree with 11.65%. However, the interviews revealed that the participants had a negative attitude towards the packaging of the Argan oil present in stores, supermarkets, and malls in Morocco (see appendix 3 and 4). The participants discussed that the packaging does not look presentable to give as gifts or durable for the journey from Morocco to Vietnam. Interpreting both quantitative and qualitative data, it is possible to infer that participants are favorable towards packaging and labeling of international brands while those of Moroccan distributors are not as …show more content…
The interviews have found new insight towards the attitude towards the actual product level of Argan oil. When the participants were asked, “How would you change Argan oil if you could?” most participants have said that they would change the packaging as well as the smell (see appendix 3 and 4). Due to the level of importance of fragrance towards consumer behavior (Milotic, 2003), this aspect of Moroccan distributors’ Argan oil is suggested to innovation. Participants also disclosed that the packaging should be changed to be more durable to withstand the journey from Morocco to Vietnam (see appendix 11). In addition, a participant had discussed that the Moroccan Argan oil product is not presentable as gifts (see appendix 13 and 15). Most participants felt that Argan oil is of good quality but the smell is quite heavy and the packaging was boring and unattractive. The recommendations above are merely suggestions, upon areas of improvement of the actual product level, made by young adult Vietnamese consumers for distributors to gain insight upon Argan oil’s product
We are all consumers, and we buy diverse products every day. But, do you know what the main factor is that influences us to choose a product? If someone selects a cloth, maybe he pays attention to its quality! Customers’ decisions can be changed depending on what the main factors they are looking at. Various influences can cause consumers to select different products.
With all the fuss beauty experts are making about Argan oil and Maracuja oil. You probably had heard both of these oils’ wonders. Imagine you’re staring at a beauty boutique cabinet where one stall contains the Argan oil and the other stall with Maracuja oil, it’ll be surely difficult to pick your winner oil, right?
Esterification is the process of forming ester between an acid and an alcohol. The acid in this process can be an organic acid such as carboxylic acid or an inorganic acid such as sulfuric acid. Using excess acid or alcohol and removing water are the ways to shift the equilibrium towards the products. Using excess acid or removing water distract the equilibrium so that more product forms to make the equilibrium repeatedly. In this lab, carboxylic acid and methanol were used as esterification reaction. Methanol is a good solvent treated with heat because it gives the most rapid reaction and the highest yield. The analytical methods used are melting point, IR, and TLC. Melting point decided with solids and different rf values and IR spectrum was shown due to composition change.
Cateora, P., Gilly, M., & Graham, J. (2013). International Marketing 16th edition: New York, N.Y: Mc Graw-Hill Irwin companies, Inc.
In this experiment it includes testing water, using Silver Nitrate, waying out salt, and using lamps. When Starting before pouring your water test the water with silver nitrate to make sure it has not been contaminated.
Castor oil is one of the most versatile plant oils. The various grades of the oil and its derivatives are currently used in over a dozen diverse industries. In future, with the rising environmental concerns and the need for bio-based products to replace synthetic feedstocks, castor oil and castor oil oleochemicals have the potential to be used in many newer industries,
Buyer preferences can be obtained through various methods such as paired comparison, simple rank ordering, appraisal scales etc. along with both positives and negatives. Unitary appraisal method provides more accurate outcome than others. Study requires the respondent to scale each product or service according to their preference. This method helps us to find out qualitative levels of choice for each object and distance between them. Analysing several products using this method becomes more
With heart-related problems on the rise with each passing year, more people than ever before are looking for preventative supplements and solutions for these issues. Heart disease is one of the most prevalent, yet preventable, health problems despite the continuation of countless prescription medications. This has led people to seek out alternatives and natural supplements that can protect, repair and restore their heart health. Arginine, also known as L-arginine, is one such remedy that has enjoyed an increase in popularity.
In conclusion, Old Spice uses classical conditioning to influence consumers’ attitude by having conditioned and unconditioned responses and stimulus. They campaign their products really well and get outstanding response and comments from all over the world. Old Spice also use many type of communication source that are involved in influencing the growth of the product. Social Media plays a huge role in advertising the product and putting on a campaign. Consumer’s attitude towards Old Spice was reflected on the comments they post. The elaboration likelihood model also proposes the more global view that consumer attitudes are changed by the central and peripheral. People who are up for trying the product are most likely central route.
In the year 1971, TEGAN was founded by Dafydd Lloyd in the town of Mumbles and was known as the second largest distributor of educational toys in Europe. Lloyd’s company got listed on London Stock Exchange as per its deep down interest in the electronic revolution where his company earned £5bn. Tegan by the year 2008 employed 3,000 people across its headquarters and 15 warehouses. Integrity, speed and a spotless reputation were Tegan’s principles which were followed even after his retirement.
[6] Newman, K. A. (2009) Packaging is critical to brand identity, Packaging. (pp. 30 – 34)
In details, people will not buy the product if they do not believe or trust the particular brand. Therefore, the credibility of brand is a serious issue to be concerned when people are making purchase decision. Besides, when people tend to buy any skin-care products, the first thing they do which is searching for relevant information before making any buying decision. In fact, the product information can be easily obtained because the information sources are available and accessible at any time. However, we are now receiving relatively too much information as compared to past
Oftentimes when we walk by an aisle looking for a bottle of dish soap or a box of cookies, we are given two options – a generic option that costs $4.49 and a brand name option that costs $6.39. The only difference between the two may just be its physical attributes. However, as consumers, we are often unaware of the possible similarities and often opt for the known brand name product. These decisions often reflect consumers’ perceptions of a product’s quality and in turn, affect their purchase behavior. With the rising question of whether consumers’ perceptions of product quality differ from measures of objective quality, companies are growing increasingly interested in developing and changing their marketing strategies. With the available options today, consumers may perceive two products with similar, if not the same claims, differently, and thus will affect their purchase behavior.
Automne Malade, un poème d’Apollinaire présent dans son recueil Alcools, publiée en 1913. Il devient l’ancêtre de la poésie moderne. Ce poème n’a pas été publier avant le recueil Alcools, mais on a pu trouver des brouillons écrient du même poème par Apollinaire lui même en 1902, c’est a dire avant la publication du recueil de 11 ans. Le thème « automne » n’avait seulement été traité dans ce poème, mais aussi dans d’autres dans le même recueil, Rhénane d’automne par exemple. Dans Automne Malade, le thème lyrique traditionnel est aussi présent, exactement comme dans tout les autres poèmes du recueil. Il serait donc très intéressant d’étudier comment Apollinaire fait-il preuve de modernité et originalité dans son poème. Au premier lieu, nous
Marquardt et al. (1965) investigated how much the customers emphasized on brand and carried out a survey