A Successful Marketing Strategy Essay

A Successful Marketing Strategy Essay

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More and more individuals have become concerned with their quality of life and have started to become more physically active. Either working out regularly at a fitness facility, developing their own routine at home or becoming a part of an organized sports team, people are exercising for a healthier heart, enjoyment or both. However, the stress of exercise can take its toll on our bodies, especially on our joints. Frank L. VanderSloot, President and CEO of Melaluca: The Wellness Company started this company to sell products containing melaluca oil, however, the demand for more products with natural ingredients led to the development of Replenex® and many other products for the body. Replenex®, a joint-replenishing complex with glucosamine, HCL, bromelain, ginger and green tea, has become another dietary supplement widely used in the U.S. and Canada and other countries to promote joint health.
Because Replenex ® has become a very popular product, with positive results, a marketing plan will be developed to launch the product for sale in Europe, particularly France. Reviewing statistical information about the people France, economy and growing communication networks, I believe the Wellness Company could expand globally, starting in France. Noticing the many different indoor and activities, such as ping-pong, bowling, cycling, soccer (also known as football), and tennis, Replenex ® could be just the start, and many other products could follow. Not only would the supplement benefit those more active individuals, but can provide comfort in managing for those who suffer from osteoarthritis.
There are many medications used for treatment of arthritis many of which are what are called NSAIDS, which stands for non-steroidal anti-i...


... middle of paper ...


...benefit your business as well. On the other end of it all, there is a limited option for advertising and promotion of products. With the distance, there could be issues with shipment and receipt of products. I believe with growth to many different foreign countries, TheWellness Company could expand its market to include a division in Europe to ensure customer satisfaction and greater profits for its home base company and investors.


References:
Bovée, C.., Mescon, M.H. & Thill, J. V. (2007). Excellence in Business, (3rd Edition). Pearson/ Prentice Hall. Upper Saddle River, NJ
http://www.the-infoshop.com/study/go12344_physical_fitness_toc.html, Retrieved December 8, 2006
https://www.cia.gov/cia/publications/factbook/geos/fr.html, Retrieved December 9, 2006

http://www.melaleuca.com/ps/index.cfm?f=ps.productDetail&pid=1691&pType=0, Retrieved December 9, 2006

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A Successful Marketing Strategy Essay

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