In exploring how branding affects store design, Eleanor Curtis (2006, p. 9) goes as far to say that “interior display became the critical factor that would encourage the sale of one particular brand over another” within Department Stores. I.e., strong, characteristic interior design which fully reflects a certain brand will make it distinctive among its imitators and competitors. Lynne Mesher (2010, p. 10) supports this idea, claiming that; “The brand is the starting point and the building or site often comes later.” This enforces just how crucial the idea of branding is to both the fashion and interior/architecture industry; highlighting that the concept of retail design centres on the notion of branding before all else. Pierre Martineau (1958, p. 47) further champions this idea; “Economic factors will always be important. But u...
... middle of paper ...
...Visualization Technology: The Potential Impact on Interior Design and its Consumers. International Journal of Consumer Studies , 33 (5), 611-617.
Martineau, P. (1958). The Personality of the Retail Store. Harvard Business Review , 36 (1), 47.
Mesher, L. (2010). Retail Design. London: AVA.
Miller, I. (2012). The future in technology and experiential interiors: an expert in retail environments examines emerging technologies that will have a direct impact on how we design spaces. Contract , 53 (9), 53.
Morgan, T. (2011). Visual merchandising: window and in-store displays for retail (2nd ed.). United Kingdom: Lawrence King.
Tilley, N., & Davies, J. (2004). Interior Design: Using the Management Services approach in Retail Premises. Management Services , 48 (7), 10-13.
Yudelson, J. (2010). Sustainable Retail Development: New Success Strategies. Netherlands: Springer Books.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- ... Many empirical studies have confirmed the assertion that product branding increased product sales. One of these studies is by Griffiths et al (2005) who conducted a study in Australia using cross-sectional data of 300 firms over 1989 to 2002. Their study concluded that product branding through trademarks is a significant determinant of cooperate profits. Greenhalgh and Rogers (2007) find that stock market values are positively related with firms trademark by UK manufacturing firms, service-sector large firms, and firms with a trademark enjoy significantly higher value added than non-trade institutions between 10 % and 30% for all firms.... [tags: Branding, Brand, Trademark, Customer service]
783 words (2.2 pages)
- ... • Branding is a key tool for creating and maintaining competitive advantage. • Brands are cultures that circulate in society as conventional stories. • Effective brand strategies must address the four distinct components of brand value. • Brand strategies must be “engineered” into the marketing mix. Starting with the 60-ies, the consultants from Wolff Olins and the ones from Lippincott were discussing the brand as a business strategy, giving its capacity to create differentiation and competitive advantage (Bogdan, 2010, p.... [tags: Brand management, Brand, Marketing, Branding]
811 words (2.3 pages)
- Halo Effect in Branding Branding is defined as “the promot[ion] of a product or service by identifying it with a particular brand” (Merriam-Webster, 2015). Branding is also used to create a corporate image or brand by utilizing logos, corporate statements, and other images that will be associated with or displayed on all of that company’s products (Wolak, 2002). A brand is a valuable, enduring asset that is essential in creating and maintaining competitive advantage in an industry (Wolak, 2002; Murphy, 1988).... [tags: Branding, Brand, Brand management]
1688 words (4.8 pages)
- Branding Strategies There are several types of branding strategies that companies use when branding an item or service: multiproduct, multibrand, reseller, co-branding, and mixed. The scenario in this assignment, presents a proposition by the Vietnam government to the Stanford Medical Center. This would include a co-branding arrangement in which Stanford would manage the facility and send several of its clinicians to guide and instruct the Saigon facility doctors and nursing staff. The purpose of this paper is to 1) discuss the various types of branding strategies, 2) present risks to be considered in accepting the arrangement, 3) discuss the benefits of co-branding and whether or not the a... [tags: Brand, Branding, Co-branding, Brand management]
902 words (2.6 pages)
- ... cement, fertilizers, salt, potato chips etc.). • Brand building is a conscious customer satisfaction orientation process. The brand owner tries to retain customers to its fold over their competitors by a mix of hardware software because when a customer feels satisfied he / she develop a kind of loyalty for the same. Six Dimensions of The Brand…………………………………….. Kotler (1999) Kotler expand the concept by stating that a brand is capable of conveying up to six different levels of meaning to a targeted audience.... [tags: Brand, Brand management, Branding, Marketing]
828 words (2.4 pages)
- What is Branding Branding a healthcare organization requires that the organization know who it is according to the community, patients, and employees (Fellows, 2013). In order to develop a solid marketing strategy, an organization must align its goal or brand with its mission and vision. It has to be able to assure consumers and payers that what they are seeing and hearing is truly a reflection of its products, services, and organization. Four main factors of a brand include experience, satisfaction, trust, and attachment of the consumers to an organizations brand (Chinomona, 2013).... [tags: Brand, Brand management, Branding, Advertising]
1318 words (3.8 pages)
- ... 2. Cai’s Model (2002) According to Liping A. Cai, Destination Branding is a recursive or repetitive process revolving around central axis formed by (i) Brand-element mix, (ii) Brand Identity and (iii) Brand image building. The process, as described in this model, starts with carefully choosing one or more brand elements that could serve as trademarkable devices. These factors distinctly identify the destination and begin the formation of strong and consistent brand associations that reflect the attribute, affective, and attitude components of an image (3A’s of the model).... [tags: Brand, Brand management, Graphic design, Branding]
1086 words (3.1 pages)
- Brand is something to be created by deep understanding of culture, traditions, fashion updates, trend in market and demand in market. An organization or firm, which fulfills the requirements of all the qualities of the market by using branding strategies, will stand first and will have good name in the society. IKEA will stand as a good example, as it fills all the requirements of a perfect retail brand strategy. Ethical branding and ethical market make the brand famous and increases the reputation of the company brand choices are done by keeping various specifications in mind and there are traditional large scale retailers or modern apparels producers, all of them contribute to the growt... [tags: IKEA Case Study]
1800 words (5.1 pages)
- Branding is defined as a name, term, sign, symbol, design, or a combination to recognize the goods and service of one seller and make them different from others. Branding is a quick way for your company to say what it is and what it has to offer. Branding is your company's face to the world. It produces a consistent identity that ties together everything you do within your company. Naming your company is one of the most important decisions you will make. The name is the first impression of your company.... [tags: Branding, marketing, ]
410 words (1.2 pages)
- Introduction The notion of branding as we have come to know it has evolved noticeably over the years as transformations within marketplace have opened up doors for innovative branding approaches and contributions,in addition to this one could arguably say that most of these changes can be attributed to a shift within the mindset of the consumer as the emergence of various segments and target markets has brought about a new set of demands and expectations when it comes to effectively creating and sustaining profitable relationships between a brand and its desired consumer .... [tags: Marketing ]
1683 words (4.8 pages)