Marketing Strategy For Zara

The strongest visual presentation that Zara creates are the mannequins in front of the stores and also standing through the glass windows. Since all of them are wearing the trendies clothing from this season and they all look put together, that draws many people to go in to the store and have a look. Not only they will have one style, there will be many different styles on the mannequins, so it will bring different types of people in. The pricing policy for Zara is higher compare to other fast fashion shops like forever 21 or H&M because the material that Zara uses are more expensive, like the cotton that they use are all organic. Also, they do use some expensive fabric like cashmeres. Zara has two big end of the season sales which they will have most of their clothing marked down. For frequent shoppers, if they have signed up for Zara’s newsletter, they will always email

Their retail formate is the same as Zara. Their target customers are mostly toward mid twenties and up.They also target Mothers with chrildren because they have a separate store just for kids. The location for Gap is located on the ground floor in South Coast Plaza, very near Zara too. They do provide similar customer service as Zara. Customers can email, call, or visit their website if they have any questions. The specific store in South Coast Plaza carries more things towards women then men. Gap is known for their denim and that is what they are unique for. Their presentation of the store is very bright and neat. Customers can easily find what they want very fast. Also, the store is gives customers a feeling where they feel welcome. Their strongest visual presentation is the lighting that they use, where is very warm and bright. Their pricing is much higher since they use good materials for their denim, as well as their other clothing. A pair of Gap jeans is marked at $75 and up. But denim is still their best selling items because that is what thy are known