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strategic audit sample
strategic audit sample
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A Strategic Audit of Research In Motion with Strategy Recommendations
I. Current Situation
Current Performance
Research In Motion completed another successful year with significant growth in finances and product development. In 2008, the company was highlighted with revenue growing 98%. They earned $6.01 billion in 2008 compared to $3.04 billion in 2007. The customer base for RIM became much stronger as the blackberry subscriber account base reached over 14 million people. Several new phones were introduced and RIM shipped the 25 millionth blackberry smart phone in 2008. The blackberry brand grew more powerful and saw over half of the subscriber accounts in the forth quarter come from non-enterprise customers. With the addition of over 80 new carrier partners around the world, they launched several software applications and solutions for the blackberry. In particular, they launched the Blackberry Professional Software for small and mid-sized business markets and Blackberry Unite for the home and small office/home office. In addition to the several product developments they also become the first mobile platform to receive Common Criteria Evaluation Assurance Level 2+ security certification. (RIM Annual Information Form)
Strategic Posture
Mission and Vision
Research In Motion does not have a mission and vision statement that is publicly available. According to their annual report; “RIM is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market.” Also in the annual report they include; “Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, text messaging, Internet and intranet-based applications, RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data.” (www.rim.net)
Strategies
• Extend Technology Leadership: maintaining its leadership by concentrating on the development of two-way wireless technologies and enabling applications, protecting its intellectual property and encouraging the adoption of its platform by wireless network providers and customers, and licensing the Blackberry to key handset and service vendors.
To meet the company focus of being the industry leader in R&D, there must be a commitment by management to stay ahead of the curve in technology for R&D.
...lackberry has highly enriched and developed Canadian economy and job sector. Blackberry has been a very significant contributor to Canadian economy’s progression, employment and mobile advancement that defined and presented a powerful and technological Canada among the world.
AT&T had developed a reputation for providing high-quality long distance telephone services. It moved rapidly to exploit this reputation in the newly competitive long distance market by aggressively marketing its services against MCI, Sprint, and other carriers. Also, AT&T had traditional strengths in research and development with its Bell Labs subsidiary. To exploit these strengths in its new global competitive context, AT&T shifted Bell Labs' mission from basic research to applied research, and then leveraged those skills by forming numerous joint ventures, acquiring NCR, and other actions. Through this process, AT&T has been able to use some of its historically important capabilities to try to position itself as a major actor in the global telecommunications and computing industry.
...ain and grow smart phone market share, Blackberry need its product strategies to control the next generation of their consumer target market. This will strengthen their enterprise market.
BlackBerry, formerly known as Research in Motion (RIM), was a market leader and innovator for smartphone products. The business and government sectors found the BlackBerry device particularly useful because of its email capabilities, superior security system, and convenient keyboard. As the smartphone industry began to shift its focus towards the average, everyday customer, competition increased, and BlackBerry’s first-mover advantage began to decline. Over the past five years RIM has changed its corporate name to BlackBerry, been purchased by private equity firm Fairfax Financial, written down over $1 billion in assets and unsold inventory, and laid off more than 40% of its workforce (Connors).
In 2007 and after the huge success of apple’s iPhone, Blackberry decided to diversify from the Enterprise market into a new market segment(consumer market) using its existing product(the business phones).
This essay will discuss the best practices in action research and it will provide an insight into the strengths and weaknesses of current theories. It will include the criteria for choosing best practices in action research.
Manufacturers and service providers of cell phones are located throughout the world, although, as inCode, a wireless business and technology consulting firm, suggests, “Not many wireless carriers today have a truly global presence.” However, the company predicts that “the top 10 wireless carriers are going to make a push for globalization in the coming years” (“InCode releases…”). Most especially, inCode foresees service providers reaching to “unconquered markets like China, which is the fastest growing wireless market in the world” (“InCode releases…”). Some companies have already tapped into the global marketplace, spreading areas of coverage across continents. The cell phone manufacturer Nokia, for example, is rooted in Finland, but sells cellular phone products virtually everywhere on the globe. Service providers, although most often more less expansive in scope, are also trying to provide more global coverage.
Presently, we have the last conclusion: the offer of Nokia's handset business to Microsoft. Both organizations have attempted to make their imprint in the versatile business sector, and IDC says that in Q2, 2013, Android represented 79 for every penny of cell phone shipments, ios 13 for every penny, and Windows Phone simply under four for every penny.
More than 100 licenses have been given to patents. Ericsson aims at growing the network globally to form a cohesive world. Their company lays focus on all – 2G, 3G and 4Gas well. Global standards lead to greater connectivity in the ICT and telecom industries. Standardizing technology and ensuring interoperability between networks, devices and operators is their main focus area. Ericsson supports and follows terms that are non-discriminatory for its patent licensing programs, fair, reasonable and that make all the essential standard patents available worldwide.
By the end of 2003, Nokia was the clear market leader in the mobile phone industry in terms of sales and profitability. It was ahead of giant companies like Motorola, Ericsson, Siemens, Samsung, and other worthy competitors. Since the early 1990s, Nokia's Strategic Intent was to build distinctive competency in product innovation, rapid response, and global brand management. Its strategic intent required rapid growth in the core businesses of mobile phones and telecommunications networks. This goal was achieved by Nokia's development of new products and expansion into new markets. In order to become the global leader as it is today, the company had overcome numerous challenges and obstacles over the last decade.
Qualcomm is an American multinational semiconductor and telecommunications equipment company that designs and markets wireless telecommunications products and services. It’s the world leader in 3G, 4G and next-generation wireless technologies, and is committed to leading the global 5G path. The mobile industry and the important innovation promoters of adjacent industries. For more than 30 years, qualcomm's initiatives and innovations have driven the evolution of digital communications, connecting people everywhere with information, entertainment and one another. It has already provided technology licensing to more than 100 manufacturers around the world, involving all the world's telecom equipment and consumer electronics brands.
This assignment is designed to help you focus your study as early as possible. You will present an outline proposal for the study in which you will clearly identify the topic to be studied, the methodologies you propose to use and at least one additional learning outcome that you hope to meet whist engaged in the study.
reviews and revises its task loading to be in effective in its future search for
A recent survey from a research investment firm called Canaccord Genuity concludes that more recent Galaxy phones sold more combined units in the U.S than Apple’s iPhone did in May of 2013. Respectively Android and IOS operating systems represented 91.1% of all smartphone shipments during the 4QT of 2012. In 2013, Samsung's 4QT profit rose to 76%; a record high for “strength of smartphone sales”. Comparably Apple’s stock fell by more than 5% after the launch of their new iPhone 5s and 5c.