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... is built around the presumption that Chambers is providing us with information that will sustain her personal and professional integrity (Baudhuin and Davies, 1972). By drawing on credible sources whose opinions act as reliable and trustworthy accounts, it increases the likelihood of persuasion, as Larson (1973) states, ‘trustworthiness has been repeatedly demonstrated in research studies as a key component to credibility’ (Larson, 1973, pg. 275). With the aim of the brochure to persuade potential students that Loughborough University is an attractive and appealing place to study, the use of category entitlement goes some way to achieving this goal. This persuasive device works perfectly in the context of a brochure looking to persuade its audience because as we will see from the example below, the reliability of what is said is heavily dependent on who has said it.
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- Science requires ways of producing, analysing and data in order to test theories. Without a systematic way of producing knowledge, the findings of a study can be dismissed. One of the most debated concerns is whether or not social science should use methods similar to those employed by hard sciences - thus, leading to the emergence of two perspectives within sociology; scientific positivism, and humanistic interpretivism (Haralambos et. al, 2003). Despite, the divisions and the difficulties concerning bias, recent sociologists employ methods from both approaches in order to design the most effective research project and draw the most valid and reliable conclusions possible.... [tags: Sociology, Social sciences, Positivism, Research]
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