Problem Statement Prestige Inc.´s tries to penetrate the wedding planning market by providing high quality customer service and outstanding support for wedding arrangements. Event Planning is an area with a lot of different opportunities. The research dilemma that Prestige Inc. faces, is how to attract new customers and make the wedding planning as affordable as possible. In order to provide high customer service at a fairly valued price, Prestige Inc. needs to gather information and do outside research. The startup business Prestige Inc. will otherwise experience a shortage in customer availability. Recent research show complaints about too high prices on the wedding planning market. Prestige Inc.´s management seeks for information on the …show more content…
We will discover significant research to improve the company´s performance. Importance/Benefits The focus group required by the management of Prestige Inc. will set back the opening date by almost 2 weeks. Management´s analysis for this research approved the setback, because it will benefit the company in the long run. The differentiator and the resulting satisfaction of the customer´s need translate into positive reputation. The reputation influences the attraction of new customers and supports the high quality customer service of Prestige Inc. “Businesses also need this kind of unique selling proposition (USP) to stand out from the crowd. It 's a way to lure prospective customers in your door and away from competitors.” (Sugars, 2008). The conducted research will identify the differentiator, in other words the market gap. Higher quality in customer service will be a result, since the employee´s understand the desired needs of the customer. This research has the potential to help the business in the long run, which reimburses the late start of the …show more content…
was able to discover the solution to their management dilemma from the pilot test. The purpose of identifying a market gap, which leads to a differentiator, as well as discovering the desires and needs of our customers was fulfilled by the focus group. The panel did not come up with a solution which coincides with all customers. However, the management is now able to understand the customer in a better way and know how to interact with them efficiently. This will result in higher quality customer service, which in turn benefits the reputation of Prestige Inc. The panel indicates that each customers has individual desires, but also gives an insight in the overall thinking and perception of customer’s favorite wedding. Although each panelist had different answers, the visualized budget for spending on a wedding planner remains in a similar range. The range was in between $1,000 and $4,000. The result of this provides the management of Prestige Inc. with a development for certain arrangement plans. In addition, the detailed description of the panelists about their favorite wedding will result in higher customer service due to the fact of better knowledge and customer desires. The research also showed the significance of the wedding planner himself, as well as certain skills he or she must fulfill. The management staff can now immediately on the improvement of customer relations. Furthermore, the team agreed to stick with monthly customer open-end question surveys
In other words, the company cannot be good at everything. Moreover, to achieve Service Excellence it is needed to compromise some of the service attributes, mainly by reducing the ones that the targeted group of customers values less, in order to focus on the improvement of the service’s qualities that the customers want most.
The first questionnaire we designed was a ratio scale. The first question on our ratio scale questionnaire asks respondents to divide one hundred points among the potential Pittsburgh competitors of Profiles Styling Salon. We asked the students to answer this particular question in order to gauge the level of competition that Profiles would face if they moved their salon. The level of competition will also affect a promotional campaign. If Profiles implemented a promotional campaign when the demand for a competitor in the same area is extremely high, the promotion is less likely to capture sufficient demand for Pr...
Porcini’s Inc. is undergoing the process of growth and change. It is evident that the firm is entering in another phase that the management are pondering. The firm has employees who have the customer oriented minds and the management of Porcini’s expects them to cultivate the right customer attitude. The right kind of people is giving the entity the competiveness that the firm requires. There is risks when the growth of the firm grows or expands very fast than it can be controlled by the management. Given the fact that management need to select the options fully. Porcini’s management is conducting a customer research that will determine the customer’s needs in the market. The operation strategy, customer research and the location analysis for possible expansion will create huge value to the firm in the long
Firstly, one of the most important focuses would be given to the target customer as we will need to know more about their taste and preferences. What it is they need and or want. Particular topics covering this area will be, the need for ‘Market segmentation’, identifying a competitive position in the market about to enter in the market and studying consumer behaviour, will all be discussed.
One of the Namaste International Hotel’s main strengths lies in its position as a joint venture with The Leela, an already established luxury brand hotel in India. The Leela is one of the country’s most well respected luxury hotels and it aims “to sustain and surpass excellence in service, ambience and performance hall marks that distinguishes The Leela Group. The strategic locations, individuality, architectural aesthetics, lush greens and the intrinsic Indian culture holds true for every Leela property. Reflecting thereby ‘The Essence of India’.” Furthermore, The Leela Group focuses on an “operating philosophy [that has] personalized service and comprehensive logistic support. We ensure that our esteemed clients, devote their time to the sole purpose of their stay - to conduct business and relax in the most conducive environment” (Vision and Mission). The Namaste International Hotel fits in with the mantra of The Leela Group as a specialized luxury provider to businessmen and women from all over the world. Since The Leela has worked hard to establish itself as a leader in their market, a joint venture with this hotel brand provides the Namaste International Hotel with expertise in the hotel business in a similar format already established with their other hotels. Moreover, the Namaste International Hotel has many resources at its disposal to become competitive and successful in the Hyderabad, India market. Also, as a hotel operating as a joint venture to The Leela, we gain the loyal customer base that knows what quality to expect, a huge competitive advantage for the Namaste International Hotel.
This chapter describes theoretical background with key point literature relevant to the topic of the research. Furthermore the literature demonstrate issue in the field and refine the research focus by investigated views from different researchers. The key points of literature are customer relationship marketing, e-relationship, relationship quality, and customer service experience.
Lovelock, C; (2001) (4th edition). Services Marketing- People, Technology, Strategy; Prentice Hall. No. 1, pp.15,17,56, 112,122,144,149,170,200
Apart from the high-end salons, these competitors affect the business of any new start-up directly because of their customer’s lines and services. In such case, it would be beneficial for the company to focus on their services to build their own customer line.
No Author, 10 Minute Guide, the Chartered Institute of Marketing (2004) Retrieved on 1/27/2007 from: www.com.co.wk.
... level. Factors such as the quality of customer service and customer loyalty have gained much importance over the last decade and have become amongst the most important factors to the success of retail organisations. Major retailers are constantly striving to identify new schemes to maximise customer loyalty and new ways to identify customer’s desires. This paper has provided a critical analysis specifically aim at explaining factors such as customer loyalty and how it could be maximised and how the quality of customer service could be maximised. From my research its evident that quality control is critical in achieving the best customer service possible in turn leading to customer satisfaction which leads to customer loyalty. Consistent appraisal of customer service quality is something what should be done to maintain & improve the customer service quality levels.
...mendations for managers of fast food restaurants for the increase of brand loyalty and customer satisfaction’. It is a requirement for organisation to change their business strategies to follow the current trends, customer needs and requirement (Kim et al., 2001). When a management follows the service quality model from Parasuraman et al. (1985) to modifying their products according to the customer requirements, they will be more likely to be successful in the era of intense competition (Cater and Cater, 2009). This is one of the reasons that the companies are more interested in identifying the requirements of their target customers so that they can ensure that the organisation’s products are developed exactly according the client needs and requirements (Howard, 2006). This section can clearly shows the consumer expectation in fast food industry in Manchester.
To effectively sell a product or service, organizations have to really know how customers behave, regarding to what they buy. The study
With the rise of the economy, consumers have become more and more knowledgeable on selecting their favourable product as a result the organization cannot focus on what it sells but on the side focus on what the customer wants to buy.
So, furthermore, it is quite easy to enter and exit the market however, brand loyalty can influence how well your event planning does in the industry. Thus, consumers tend to look at the level of knowledge, expertise, and experience many event planning businesses entails in order to differentiate one from other competitors. Therefore, you tend to see that many consumers generally base their decisions and choices on if they have utilized the services previously, does the company have a great reputation, is the company known for exceptional services and events, and does other consumers speak highly about the business. All these factors contribute to how well a company excels over its competitors in the market. Moreover, these attributes and qualities brings forth and bridge brand loyalty among its consumers and potential consumers looking for quality services and companies within the event planning business and causes many event planning businesses to stand out and reign supreme over others. All the more making it harder for other incoming event planning business to excel due to others in the industry have the upper hand when it comes to knowledge and expertise according to many
Anil Bilgihan is the Assistant ProfessorMarketing Department – Hospitality Management ,University of Central Florida , Mohammad Nejad is an assistant professor of marketing at the Gabelli School of Business. He received his PhD in marketing from the University of Memphis which accepts me to use this as a academic journal.